How to Maximize Email Marketing Potential with Marketing CRM
Email Marketing

How to Maximize Email Marketing Potential with Marketing CRM

Database marketing became a common practice during the 1980s. The idea was initially formed from the idea of analyzing the customer’s behavior towards marketing campaigns. Consequently, the concept developed into more concepts and methodologies, and in the end, it was replicated into software. Today, we know that software by the name of customer relationship management…

Why Do Emails Go to Spam (And How to Prevent It)
Email Marketing

Why Do Emails Go to Spam (And How to Prevent It)

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman. There aren’t many who would disagree with this statement by one of the best marketing authors. And while you’re wondering how to get more personal with your email audiences, your emails could end up in the horrific darkness of spam!…