Email engagement metrics?

Email engagement metrics are measurements used to evaluate how recipients interact with your email campaigns. Key metrics include open rates, click-through rates (CTR), conversion rates, bounce rates, unsubscribe rates, and email forwarding/sharing rates. These metrics help determine the effectiveness of your emails.

What is A/B testing in email marketing?

A/B testing involves sending two variations of an email to a small segment of your audience to see which one performs better. You can test different elements like subject lines, images, CTAs, and email layouts, etc.

Email marketing questions to ask clients?

While planning an email marketing campaign, you can ask clients about their preferences, content interests, frequency preferences, past engagement experiences, and what motivates them to open and act on emails.

How often should I send emails to my subscribers?

It's necessary to find a balance. Too many emails can overwhelm subscribers and too few can lead to disengagement. Generally, once a week is a good starting point, but it can vary based on your audience and content.