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Author: Samira Farzana

Once set out on literary voyages, I now explore the complexities of content creation. What remains constant? A fascination with unraveling the "why" and "how," and a knack for finding joy in quiet exploration, with a book as my guide- But when it's not a book, it's films and anime.
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Comparisons | Email Marketing Tools

11 Top Constant Contact Alternatives: Find the Perfect Fit for Your Business

Avatar for Samira FarzanaBySamira Farzana October 18, 2024August 13, 2025

30 years ago, a small business used to get by with just a few tools. But now, the business world…

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13 excellent black friday marketing strategies
Marketing

13 Excellent Black Friday Marketing Strategies That Work for Every Business

Avatar for Samira FarzanaBySamira Farzana September 24, 2024October 6, 2025

Black Friday isn’t just another sale — it’s the Super Bowl of business, where businesses either make their mark or…

Read More 13 Excellent Black Friday Marketing Strategies That Work for Every BusinessContinue

how to write an engaging lead nurturing email sequence
Email Marketing | Lead Generation

How to Write Effective Lead Nurturing Email Sequences That Convert?

Avatar for Samira FarzanaBySamira Farzana August 31, 2024June 27, 2025

Did you know?  Companies that nurture leads make 45% more sales than non-nurtured leads!   –MarketingSherpa Creating an engaging lead nurturing…

Read More How to Write Effective Lead Nurturing Email Sequences That Convert?Continue

abandon cart recovery strategies
E-commerce | Marketing

7+ Proven Abandoned Cart Recovery Strategies to Boost Your Sales

Avatar for Samira FarzanaBySamira Farzana August 21, 2024April 3, 2025

We’ve all been there: a potential customer finds their way to your online store, fills up their cart, and then……

Read More 7+ Proven Abandoned Cart Recovery Strategies to Boost Your SalesContinue

abandoned cart
E-commerce

What is Abandoned Cart and How to Deal with It?

Avatar for Samira FarzanaBySamira Farzana August 13, 2024October 17, 2024

Imagine your customers spent time picking out the perfect items from your online shop. Their virtual basket is brimming with…

Read More What is Abandoned Cart and How to Deal with It?Continue

Plain Text Emails: Why you should use it
Email Deliverability | Email Marketing

Plain Text Emails: Why it Works and When You Should Use it for Email Marketing?

Avatar for Samira FarzanaBySamira Farzana July 31, 2024July 31, 2024

“Less is more,” they say, and it’s especially true for emails. In a world filled with flashy graphics, plain text…

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Marketing

What is Cross-Selling: A Complete Guide to Boost Your Customer Engagement

Avatar for Samira FarzanaBySamira Farzana July 15, 2024July 15, 2024

Remember the last time you went to a coffee shop and ordered your favorite latte? Your barista probably asked if…

Read More What is Cross-Selling: A Complete Guide to Boost Your Customer EngagementContinue

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Email Examples & Inspirations

11 Real-life Thank You Page Examples to Improve Your Business Strategy [+Bonus Tips]

Avatar for Samira FarzanaBySamira Farzana July 3, 2024January 21, 2025

When you order pancakes, you naturally expect maple syrup and butter to come along, right? The way pancakes are incomplete…

Read More 11 Real-life Thank You Page Examples to Improve Your Business Strategy [+Bonus Tips]Continue

list unsubscribe header explained
Email Marketing

List-Unsubscribe Header: What, Why, & How to Implement It

Avatar for Samira FarzanaBySamira Farzana June 18, 2024August 14, 2025

Ever spent hours crafting the perfect email, only to have it disappear into the abyss of a spam box? Sending…

Read More List-Unsubscribe Header: What, Why, & How to Implement ItContinue

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Forget Opens, Build Relationships

The Email
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The average campaign gets 39% opens and $0.11 per subscriber. Top WordPress founders and influencers consistently pull 54%+ opens and $30K+ campaigns. This guide shows you exactly how they do it, so you can, too!

Email Marketing Blueprint
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