What is conversion rate in email marketing?

Conversion rate in email marketing is the percentage of people who take the desired action outlined in your email, whether that’s making a purchase, signing up for a webinar, or downloading a resource.

What is considered a good conversion rate for email marketing?

Typically, a good conversion rate ranges from 2% to 5% . It can vary depending on your industry and goals, but. However, landing pages can bring around 11.45% or higher conversion rate.

How much does email marketing convert?

On average, in 2024 email conversion rate is 0.07 or 0.09% , with 0.47% for top performers. Conversion rates for automated campaigns are higher and reach 1.9%.

What is a good CTR for email marketing?

A good click-through rate (CTR) for email marketing depends on your industry and campaign type, but the average good CTR across all industries is about 2.3%.