Do I need to comply with GDPR if my business is outside Europe?

Yes, your business must follow GDPR rules even if it’s outside Europe. The law applies to any company that collects or processes personal data of people in the EU or EEA, no matter where the business is based.

How long should consent records be kept?

You can keep consent records as long as you use the data based on that consent. There’s no fixed time limit, but you should store them only as long as needed, tell users how long you’ll keep their data, and have a clear plan for deleting it.

Can AI-generated emails be compliant?

Yes, AI-generated emails can be compliant, but it requires a human in the loop approach and a strong focus on compliance with regulations like the GDPR, CAN-SPAM, and CCPA.

What is the 80/20 rule in email marketing?

The 80/20 rule in email marketing, also known as the Pareto Principle , suggests that 80% of your results (like sales or engagement) come from just 20% of your efforts or audience.