15 Tried & Tested Abandoned Cart Email Examples that Recovered Lost Sales

Did you know that 70% of shoppers abandon their carts, leaving behind billions in potential revenue? But here’s the good news: 14% of these lost sales can be recovered with the right strategy.

Be honest—how often have you added something to your cart and left without buying? Maybe shipping costs surprised you, or you just weren’t ready. Your customers do the same.

That’s where abandoned cart emails come in. A well-crafted email can grab attention, feel personal, and make checking out ‘an absolute win!’ for the customers.

yes, you need to send the email. But we know taking some inspiration must be helpful, so we assembled top-notch real-life abandoned cart email examples for you.

Why Shoppers Abandon Carts: Key Insights & Data

Before we jump into the cart abandonment email examples, let’s understand why shoppers abandon carts in the first place.

According to Baymard Institute, the top reasons include:

• Extra costs too high (shipping, tax, fees) – 49%
• The site wanted me to create an account – 24%
• Delivery was too slow – 19%
• Too long/complicated checkout process – 18%
• I didn’t trust the site with my credit card information – 17%
• I couldn’t see/calculate the total order cost upfront – 17%
• Website had errors/crashed – 12%
• The return policy wasn’t satisfactory – 11%
• There weren’t enough payment methods – 7%
• The credit card was declined – 4%
• Website Errors or Crashes – 17%
• Lack of Payment Options- 13%
• Unexpected shipping fees or taxes- 56%

Knowing why shoppers abandon their carts is half the battle. By addressing these pain points, you can improve the shopping experience and boost conversion rates. From simplifying the checkout process to offering clear cost breakdowns upfront, every little adjustment helps.

Pro-tip: Knowing what an abandoned cart is, and how to deal with it will help you to fix the issues much more efficiently. Consider diving into that

What Are the Best Practices for Abandoned Cart Recovery?

Abandoned carts don’t mean you have lost potential customers. You can track customer journeys and bring them back with a thoughtful abandoned cart recovery email campaign.

Prevention is always better than cure. These are the recovery strategies you can follow, to recover an abandoned cart:

• Send a friendly reminder: Sometimes, people just forget. A gentle nudge with a catchy subject line can bring them back.
• Add urgency: Let them know their cart won’t last forever. Limited stock or a ticking discount works wonders.
• Offer a small incentive: A little extra push, like free shipping or a discount, can tip the scales.
• Use SMS or push notifications: Quick, direct, and often more effective than email.
• Keep the checkout process smooth: Complicated steps drive people away. Make it easy.
• Show product reviews: A little social proof can erase doubts and encourage them to buy.
• Allow guest checkout: Not everyone wants to create an account just to buy one thing.
• Retarget with ads: Remind them of what they left behind while they browse elsewhere.

A little effort here can turn those abandoned carts into completed purchases.

Pro-tip: If you need detailed instructions or examples of proven abandoned cart recovery strategies, check out this blog!

15 Tried and Tested Abandoned Cart Email Examples

Let’s face it, many shoppers just add items to their cart while they are just browsing. They don’t plan to buy, just interested in the product.

But, not every shopper who leaves their cart is gone for good. With the right email, you can bring those shoppers back and turn that abandoned cart into a sale.

So, check out these abandoned cart email examples and fix what you have been doing wrong.

1. Super Catchy Headline: Google Store

Google is the pioneer of many things, like a catchy abandoned cart email! Google Store cart recovery email uses a bold blue design with a catchy headline to create urgency. Also, reminds you of those Google WiFi devices you left behind that are flying off the shelves. 

Why Does It Work?

• They have the catchiest headlines possible
• Add a button to view carts immediately to view carts
• Offers free shipping on all orders
• The email copy doesn’t sound like a marketing email or sales email
• Induces fear by saying, “Popular items sell out fast”
• Focuses on the word ‘almost’ by keeping it in bracket
• Their cart strategy is simple, smooth, and not too flashy

2. Uses Humor to Remind Customers Gently: Rudy’s Barbershop

This Rudy’s cart recovery email features a bold headline with clean images of your cart. And, come on, who doesn’t want to check out the cart when they see the products they added to the cart?

But it has more reasons to work.

Why Does It Work?

• Headlines are not only catchy but also unique with a tint of humor
• Maintains a very neat background with a few elements
• Showcases the products of the cart with detailed pricing
• Offers the option to check the cart out right from the email
• Creates FOMO, with a small notice that ‘your free shipping is about to expire’
• Creates a real-life experience with the words ‘before these go back to shelves’

3. Offers the Discount Incentive: ColdCulture

Who doesn’t like a good discount? ColdCulture knows it and uses it pretty well. Their cart recovery email features all the edgy images of stylish people rocking their streetwear, tees, and hoodies—basically, the things you like (Yes, they know).

Not to mention, they know your favorites.

Why Does It Work?

• Offers discount and reminds that ‘it’s waiting’
• Creates FOMO saying, ‘last chance to use discount’
• Categorized and segmented products based on user behavior
• Offers customers both options of ‘shopping now’, or ‘continuing from where they left’
• Displays their product right on the email to hook customers
• Segment their products according to the clothes category
• Features each category with a very stylish image that will attract customers

4. The Social Proof Push: Barkal

Though Barkal is a shoe brand, they know their audience will like it more, if they could visualize how the shoe will go with their fit. And Barkal uses that quite well in their cart abandonment email. Not just that, they are not scared to show the review as those are great!

Why Does It Work?

• Showing reviews of their customers to ensure that, their products are top-notch
• Offers free shipping, anywhere around the world
• Shows reviews along with the image that shows how the shoe fits different skin tone
• Promotes their easy-to-navigate return policy to get more orders
• Has a very engaging and attractive image to allure customers
• Offers option to return to cart directly from the email easily
• keeps the email neat and clean maintaining the brand color and icons

5. The Free Shipping Offer: Rael

The first thing you probably noticed about the image is both of their products and site are pastel colored. Rael smartly starts with a great line, but that’s not where it stops. It even promotes its other products and mentions their products are vegan and cruelty-free.

Why Does It Work?

• Offers free shipping, but with a nudge to buy over 50$’s worth
• Headlines mention jokingly, ‘We saw you checking us out’
• Has two CTA to inspect the item again, and to shop more
• Offers Tiktok, Instagram, Facebook, and YouTube to stay more connected
• Offers 10% off with a subscription to attract customers into buying
• With a playful tone, make sure the email doesn’t sound like a marketing email or sales email.
• Adds product benefits right with the product name to attract first-time customers

6. The Post Abandonment Follow-Up Email: Myerfit

MyerFit uses a funny image of a surprised older man with “Oops! Did something go wrong with your order?” to lighten the mood. At the same time, the products in the cart remind you about the cart you just abandoned.

But, it has more in its sleeves.

Why Does It Work?

• Emphasize the fear that someone forgets something important with the graphic image
• The description elaborates and makes the point stronger by saying how they are holding onto an item for the customer
• Offers links to complete the purchase right there in the description
• Adds a CTA saying ‘Checkout Now’
• Says ‘thanks’ despite the audience’s abandoning the cart
• Offers a helpline  and online support to contact if the customer is confused or has any queries
• A short email body, to convey the messages smoothly without many words

7.  Brings Back with the Familiar Brand Design: Timberland

Who doesn’t like a well-styled boot that goes with every fit? Timberland knows this and uses this pretty well. They intensify it with a flirty, “Can’t stop thinking about me?”

Why Does it Work?

• The playful headline, “Can’t stop thinking about me?” grabs the attention
• Gives a friendly reminder to customers to complete their shopping
• Two CTAs: “Treat Yourself” and “Proceed to Checkout” for easy action
• Offers free delivery and returns to reduce purchase hesitation
• Provides alternative shopping options for men, women, and kids
• Presents product image in the perfect position to attract shoppers

8. Wins Back by Displaying Desired Items: Thrive Market

Thrive Market cart recovery email shows off your abandoned picks, with a very basic ‘Still interested?’ But their font, color, and image align with their brand identity very well. Not to mention highlighting products in your cart urges the audience to buy very fast.

Why Does it Work?

• Uses a playful headline, “Still Interested?” to re-engage customers
• Highlights cart items with prices and savings to entice purchases
• Two CTAs: “Buy Now” and “Redeem Coupon” encourage immediate action
• Offers free shipping over $49 to increase order value
• Includes a coupon code to create urgency and boost conversions
• adds product details along with how much they are saving
• Reminds the audience the discount is 25-50% on all their products

9. Ask for Feedback Genuinely: Huel

Huel cart recovery email features a relatable image of a person holding a Huel product, looking satisfied and happy. This surely makes you curious to try the Huel product once.

And they genuinely ask for feedback, which is pretty rare, to be honest. They know, that even if you are leaving the cart now, you will come back later as long as they can form a bond of trust with you guys.

Why Does it Work?

● Uses a friendly “Hey there!” message, feeling like a chat with a friend to bring people back

● Asks for customer reviews, with multiple options to know clearly where they went wrong

● Has a “Jump back in” button, so users can easily return to their shopping

● Let customers pick why they left (like shipping cost or nutrition), so Huel knows how to improve

● Offers a “Find your perfect Huel” quiz and social media links, helping users find the right product and stay connected

10. Aesthetic Minimalistic Email Design: Sourse

Sourse knows their products are very charming, and so is their image of the abandoned cart email. You can keep on looking at the image without getting tired. Now they use that moment of ‘awe’ in their favor, and guide you back to their site.

They even respect your preference and say they will stop sending emails if you are not interested.

Why Does it Work?

● Shows a hand with colorful nails and rings holding chocolate, grabbing attention and matching Sourse’s fun vibe

● Offers a “GOODBYE” discount code, saying “no hard feelings” if you’re not interested, keeping customers happy

● Has a “GET YOUR DAILY RITUAL” button with chocolate pictures, encouraging people to buy Glow and Hype chocolates

● Says “vitamin-infused dark chocolate” is a treat for self-care, making it appealing to health-conscious buyers

● Adds links to “Shop,” “Instagram,” “Contact,” and “FAQs,” so customers can easily explore or buy

11. Creates Sense of Urgency and Concern: Dollar Shave Club

This Dollar Shave Club cart recovery email uses a clean, branded design to remind Samira about her abandoned cart along with necessary pricings at a glance.

Why Does it Work?

● Uses “YOU LEFT SOMETHING BEHIND!” to remind them about the cart, making them want to finish buying

● Has a “Complete your order” button, so it’s easy to go back to the cart and complete the shopping

● Lists exact prices of the products in detail so customers know what they’ll pay

● Adds “Need A Handle?” with the “HANDLE IT,” button suggesting more products to view again

● Uses Dollar Shave Club’s logo and colors, so customers trust and recognize the brand

12. Redirect Customer’s Attention to Product: Sonos

Sonos knows you’re eyeing the Move 2 speaker, and honestly, why they wouldn’t? Their cart recovery email keeps it sleek and minimal, just like the speaker itself. But here’s the hook—they tease you with, “You’ll like it even more when you listen.” Now, that’s confidence.

And they back it up, too. A 45-day trial, a full refund, and free shipping? That’s Sonos saying, “Go ahead, try it—we know you’ll love it.” Sounds like a solid deal, right?

Why Does it Work?

● Offers free shipping on every order, so there’s no extra cost to buy

● A gentle nudge to the shoppers with a friendly reminder confidently

● Includes buttons like “Take another look,” and “Return to cart,” so customers can easily go back and buy

● Lets customers “Shop now, pay later” with Klarna, making the speaker affordable with easy payments

● Promises a 45-day trial with a full refund (even shipping), so customers feel safe to buy

13. Offers Expert Help to Decide: A Email Made with FluentCRM

This Dona Kucher cart recovery email made with FluentCRM showcases a vibrant, colorful veggie display—think broccoli, peppers, and corn—as fresh, eye-catching “eye candy” to remind you of those fresh picks you left in your cart, making your mouth water instantly.

Here is an example of an abandoned cart email, made with FluentCRM. It works. But let’s find out why.

Pro-Tip: If you want to recover an abandoned cart with FluentCRM, follow this guide.

Why Does it Work?

● Says “You left some great picks behind!” to remind customers about their cart, making them want to finish shopping

● Warns “They won’t stay forever,” creating urgency to grab the veggies before they’re gone

● Has a “Return to Your Cart” button, so it’s easy to go back and buy the fresh produce

● Shows a colorful picture of veggies like broccoli, peppers, and corn, making customers hungry to buy

● Offers help from dietitian Dona Kucher, so customers feel supported in choosing healthy foods

● Adds social media links (Facebook, LinkedIn, Twitter), so customers can stay connected with the brand

14. Complimenting the Customers: Sometimes Always

Sometimes Always isn’t shy about hyping you up. They say you’ve got great taste, and hey, who wouldn’t want to hear that?

But let’s be real, it’s all about getting you to check out before those bottles disappear. A little flattery, a little urgency, and boom, you’re back, ready to shop.

And with those bold “SHOP” buttons staring at you, resisting? Not so easy.

Why Does it Work?

• “You’ve Got GREAT TASTE” makes the customer feel good about their choices
• Words like “very limited quantities” and “disappear fast” create urgency
• The playful tone makes it feel friendly, not pushy
• The SHOP NOW button stands out and is easy to find
• The layout is simple, showing only four products to avoid overwhelm
• The design matches the brand, making it look trustworthy
• Mentions the exact products browsed, making it feel personal
• Multiple SHOP buttons make it easy to click and buy anytime

15. Joke About Their Own Products: Asics

Who doesn’t love a free shipping perk? Asics leans into it big time. Their cart recovery email kicks off with a bold “Free Shipping” banner, showing off vibrant images of the running shoes and gear you recently checked out, plus similar picks curated just for you—yep, they know your style.

And to top it off, it features a fun pic of people enjoying themselves, making you feel like you’re part of the action.

Why Does it Work?

• Shows a family on a morning walk, proving the shoes work for everyone—men, women, and even different ages
• Uses a fun line, “Don’t run off without a second look,” showing they’re confident enough to joke about their product
• Reminds you of what you checked out before, so you don’t forget something you liked
• Suggests similar shoes, making it easier to find the perfect pair
• Plenty of buttons to shop, search, and view items right away to ease the search around
• Highlights free shipping and perks for members, giving you more reasons to buy
• Clean and simple design, so it’s easy to scroll and decide fast
• Uses real-life imagery, making the brand feel more relatable and trustworthy

How to Send an Abandoned Cart Recovery Email Campaign?

Abandoned carts are an unavoidable part of e-commerce, but the good news is that with the right tools, you can turn these lost sales into opportunities. Recovering abandoned carts isn’t just about sending emails – it’s about sending the right emails at the right time.

Yes, it’s very tiring to keep so many elements and examples in your mind. But seriously, what if you could just:

• choose from the template
• customize according to your brand
• Personalize
• Segment your customers
• Run cart abandonment email campaigns

all without leaving the dashboard, wouldn’t that be nice?

Well, FluentCRM does that for you. With FluentCRM abandoned cart feature, you can do these all, without any hassle at all. Not to mention, you can customize the email template according to your needs from the automation template library.

That’s why FluentCRM is the perfect email marketing automation tool when it comes to recovering abandoned carts.

To send an abandoned cart recovery email campaign:

• Step 1: Enable Abandoned Cart Tracking: First, enable abandoned cart tracking in FluentCRM by going to your WordPress dashboard > FluentCRM > Settings. Check the box to enable WooCommerce tracking, and save your settings.

• Step 2: Customize Your Abandoned Cart Settings: Set up your preferences, like how long after abandonment you want to send emails and how many reminders you want to send.

• Step 3: Create Abandoned Cart Recovery Emails: Next, set up emails to remind customers of their abandoned carts. Keep them casual, friendly, and helpful.

• Step 4: Set Up Abandoned Cart Automation: To enable, go to FluentCRM > Automations > Create New Automation, select Cart Abandoned as your trigger, and add your email steps with custom delays. FluentCRM will handle the rest.

• Step 5: Monitor and Optimize: Keep track of your results using FluentCRM’s dashboard. Monitor recovered sales and refine your emails to maximize conversions over time.

Pro-tip: If you want more detailed instructions, feel free to check out this abandoned cart recovery guide.

Turn Lost Sales into Wins with the Right Abandoned Cart Recovery Emails

Cart abandonment happens, whether from unexpected costs, distractions, or a tricky checkout. But here’s the good news: abandoned carts are opportunities, not losses.

With the right email strategy, you can turn those “almost customers” into loyal buyers. From catchy headlines and playful humor to irresistible discounts and social proof, a well-crafted email can work wonders. It’s about being helpful, personal, and timely.

Tools like FluentCRM make it easy to automate the process and send the right emails at the right time.

So, why wait? Start reclaiming those lost sales today. Every abandoned cart is a chance to reconnect, re-engage, and recover revenue.

Your next big sale is just one email away!

And if you need any help, comment, or suggestions, reach out in the comment section!

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