7+ Top-Rated Sendy Alternatives: Maximize Your Email Marketing ROI with Perfect Fit
In 2025, the email marketing landscape is nothing like it was a decade ago. Sendy, once a go-to tool for small businesses, worked well for basic email campaigns. But as businesses grew, their needs evolved.
Automation, advanced segmentation, multichannel messaging, and CRM integration have become essential now. And these are offered far more effectively with modern Sendy alternatives like FluentCRM, ActiveCampaign, and Klaviyo, etc.
In this article, we’ll explore top Sendy alternatives that give you the features your businesses actually need.
What is Sendy?
Sendy is a self-hosted email newsletter application (not a saas) designed to send bulk emails cost-effectively through Amazon SES, while providing list management, segmentation, autoresponders, and campaign analytics.
Some of the key features Sendy offers:
- Sends bulk emails using Amazon SES at a very low cost.
- Lets you create and manage multiple email lists.
- Supports autoresponders to automate follow-up emails.
- Allows segmentation of subscribers for targeted campaigns.
- Tracks opens, clicks, bounces, and complaints with reports.
- Handles unsubscribes and bounce management automatically.
- Allows multiple brands or client accounts with separate access.
- Integrates with popular apps and services through APIs.
Why Switch to Alternatives from Sendy?
Sendy is a popular email marketing platform, but it might not be the perfect fit for every business.
Some reasons why customers make the switch:
- Limited Automation: It lacks visual workflows, drag-and-drop builders, and advanced integrations.
- Performance Risks: Campaigns can be slow if your server setup is not optimized.
- Weak Support: Updates and customer support are less robust compared to larger platforms.
- Scaling Challenges: Managing deliverability, segmentation, and workflows becomes harder as your audience grows.
- Automation Limitations: While it offers automation features, like welcome emails, it doesn’t have the depth or flexibility.
- Integration: Integration options with third‑party apps and CRMs are limited, which can restrict your marketing stack.
- Scalability: As your list grows and email volume increases, self‑hosting brings performance challenges like slow sending or server bottlenecks.
If any of these problems resonates with you, it may be a good idea to explore alternatives that work best for you.
A Quick Overview of Alternatives to Sendy
| Sendy Alternatives | Track and report on each subscriber | Best Feature | Free Plan | Starting Pricing Plan | Offers CRM |
|---|---|---|---|---|---|
| FluentCRM | 4.6 | Self-hosted Email Marketing tool in WordPress with 360° contact view | ✅ | $129/Year (unlimited contacts) | ✅ |
| Moonsend | 4.6 | Advanced segmentation | ❌ | $9/ month (500 contacts) | 🤏 |
| SendX | 4.6 | Track report of all subscribers | ❌ | $39.99/month (5000 Contacts) | ❌ |
| Mailerlite | 4.6 | Website and landing page builder | ✅ | $9/month (500 subscribers) | ❌ |
| Klaviyo | 4.6 | 350+ integrations | ✅ | $45/month (1500 contacts) | ✅ |
| Brevo | 4.5 | Trigger-based multichannel message automation | ✅ | $9/month (5000 emails) | ✅ |
| ActiveCampaign | 4.5 | Advanced behavior-based automation | ✅ | $15/month (1000 Contacts) | ✅ |
| Mailchimp | 4.4 | AI-powered content creation | ✅ | $13/month (500 contacts) | 🤏 |
| Convertkit | 4.4 | Track report of all subscriber | ✅ | $33/month (1000 contacts) | ❌ |
FluentCRM
FluentCRM is a marketing automation tool designed for WordPress users, integrating seamlessly into your dashboard. It offers email automation, customer segmentation, and contact management at a one-time cost.
FluentCRM is ideal for small to growing businesses, as it provides flexibility and control over marketing without any recurring subscription fees.
FluentCRM Features
- Offers an all-in-one email marketing solution within WordPress
- Tracks abandoned carts with automated email sequences for follow-ups
- Allows automation of marketing campaigns using triggers and actions
- Supports customizable email sequences and conditional workflows
- Manages contacts, lists, tags, and segmentation directly in WordPress
- Generates detailed reports on email performance, clicks, and opens
- Includes integration with Fluent SMTP for reliable email delivery
Pros and Cons of FluentCRM
| Pros | Cons |
| One-time payment model with no recurring fees | Bulk actions are limited to 600 contacts at a time |
| Advanced automation with visual workflow builder. | Requires users to handle technical setups, including SMTP and hosting |
| Offers options for sending emails via third-party services like Amazon SES | Running FluentCRM requires a properly running and timely Cron Job |
| Strong support and frequent updates. | Being a self-hosted plugin, it requires users to handle technical setups |
| Detailed campaign analytics | |
| No extra fees for increasing contacts and unlimited emails |
Pricing Plan of FluentCRM
| 1 Domain License | 5 Domain License | 50 Domain License |
| $129/ Year | $249/ year | $499/ Year |
When Should You Switch to FluentCRM from Sendy?
You can switch to FluentCRM when Sendy’s manual setup, limited automation, and lack of CRM start slowing you down. If you want to implement dynamic email content in your email newsletter and have more control over your emails, then you should highly consider switching to FluentCRM.
FluentCRM fixes these pain points with powerful automation, built-in contact management, abandoned cart automation, and full WordPress integration. You can track, segment, and nurture leads, all inside your site, without juggling servers or paying SaaS fees.
Moosend
Moosend is a simple and user-friendly email marketing tool that makes running campaigns effortless. Its clean interface and affordable pricing make it a great choice for anyone who wants to manage email marketing smoothly, without dealing with complicated setups or steep learning curves.
Moosend Features
- Create emails easily with a drag-and-drop editor and ready templates.
- Automate campaigns using triggers like user actions or time delays.
- Segment your audience with tags and custom fields for better targeting.
- Build signup forms and landing pages without coding.
- Use AI tools for subject line suggestions and audience insights.
- Track performance with detailed reports and analytics.
Pros and Cons of Moosend
| Pros | Cons |
| Easy-to-use interface with drag-and-drop email builder and templates | Advanced automation may require more setup and customization |
| Allows for personalized email marketing based on user behavior | The free plan lacks a few features available in paid plans |
| Tailored automation workflows for specific user actions | Support options may not be as extensive as larger platforms |
| Incorporates AI tools for customer segmentation and product recommendations | Some users may find that advanced features require a learning period |
| Provides CRM capabilities for managing contacts and tracking interactions | Some users report that the platform can be slow at times |
Pricing Plan of Moosend
| Pro | Moosend+ | Enterprise |
| $9/month (500 Contacts) | Vries on Features | Vries on Features |
When Should You Switch to Moosend from Sendy?
Switch to Moosend when Sendy’s manual setup and lack of automation slow you down. Moosend offers drag-and-drop email builders, ready email templates, landing pages, and AI-powered automation, no hosting or coding needed.
It’s ideal if you want modern marketing tools, strong analytics, and reliable support without managing servers or dealing with technical setups.
SendX
SendX is a simple and powerful email marketing platform that helps businesses connect with their audiences more easily. It offers email campaigns, customizable signup forms, and smart automation tools, making it easy to reach, engage, and grow subscribers.
SendX Features
- Build emails easily with a drag-and-drop editor.
- Send unlimited emails to your list.
- Automate campaigns with behavior‑based workflows.
- Segment audiences using tags and custom fields.
- Track opens, clicks, and unsubscribes in real time.
- Create landing pages and signup forms.
- Integrate with tools like Shopify, WooCommerce, and Zapier.
Pros and Cons of SendX
| Pros | Cons |
| Affordable pricing plans | No free plan, only a trial |
| Powerful automation workflows | Limited template customization |
| Dedicated IPs improve email deliverability | Additional cost for dedicated IPs |
| Mobile-optimized emails for all devices | Template flexibility is limited |
Pricing Plan SendX
| Up to 5,000 Subscribers | 5,001 to 15,000 Subscribers | 15,001 to 30,001 Subscribers |
| $39.99/mo | $39.99/mo – $59.99/mo | $59.99/mo – $179.99/mo |
When Should You Switch to SendX from Sendy?
You should consider switching to SendX from Sendy when you’re tired of dealing with technical email infrastructure and looking for better email marketing automation and better deliverability.
Mailerlite
MailerLite is a great email marketing tool for anyone who wants something simple yet packed with great features. MailerLite’s clean and easy-to-use design makes it perfect for beginners. You can quickly create professional emails, set up automation, and keep track of your subscribers without any hassle.
Mailerlite Features
- Grow your audience and build stronger relationships.
- Automate emails with perfect timing and targeting.
- Send email notifications triggered by website or app activity.
- Build websites easily to showcase your business.
- Use signup forms to invite subscribers from anywhere.
- Collect subscribers offline with the iPad Subscribe App.
- Integrate e-commerce to boost sales via email.
- Set up paid newsletter subscriptions with recurring payments.
Pros and Cons of Mailerlite
| Limited phone, email, and chat support initially in the low-tier | Cons |
| Simple and intuitive interface, ideal for beginners | Limited phone, email, and chat support initially in low-tier |
| Wide range of integrations and custom API access for versatility. | Occasional glitches were reported in website-building functionalities. |
| Deliverability rates with spam testing and list cleaning tools | Less robust real-time insights compared to Constant Contact. |
| Have a dedicated lead collection tool for the iPad subscribe app | Less robust real-time insights compared to Constant Contact. |
Pricing Plan of Mailerlite
| Growing Business | Best Offer |
| $9/month (500 contacts) | $18/month (500 contacts) |
When Should You Switch to Mailerlite from Sendy?
You should switch to MailerLite from Sendy when you want a complete, all-in-one marketing solution rather than just a self-hosted email sender.
Unlike Sendy, MailerLite gives you built-in websites, blogs, lead capture tools, e-commerce integration, and paid subscriptions.
Klaviyo
Klaviyo is a powerful marketing tool made for e-commerce businesses. It helps you use customer data to send personalized emails and SMS messages that boost sales and keep customers coming back.
Klaviyo Features
- Centralizes customer data for a complete view of customer behaviors
- Enables engagement across email, SMS, push, and web forms
- Customizable automated flows triggered by customer actions
- Drag-and-drop tools and templates for easy automation
- Predicts customer behaviors like churn risk and next orders
Pros and Cons of Klaviyo
| Pros | Cons |
| Seamless e-commerce integrations with platforms like Shopify and WooCommerce | Higher pricing tiers as your email list grows |
| Advanced automation for personalized customer journeys | Steep learning curve, especially for beginners |
| Robust analytics and reporting tools for data-driven decisions | Limited customer support for lower-tier plans |
| Scales effectively with growing businesses | Costs increase significantly with additional features and usage |
Pricing Plan of Klaviyo
| For 250 active profiles | Email(15,000 Emails per month) | Email + SMS (15,000 Emails +1,250 SMS credits per month) | Advanced Data Platform(For 100,000 active profiles ) |
| Free | $45/mo | $60/mo | $500/mo |
When Should You Switch to Klaviyo from Sendy?
Businesses should consider using Klaviyo over Sendy because it goes beyond basic bulk emailing.
Klaviyo provides advanced segmentation, SMS and push messaging, and unified customer profiles, allowing you to send personalized, behavior-based campaigns that increase engagement and drive sales more effectively than Sendy.
Brevo
Brevo, previously known as Sendinblue, is a great marketing platform for small and medium-sized businesses. If you’re after an all-in-one marketing solution, Brevo could be a great fit.
It might not have all the advanced features of some other tools, but it’s a simple and reliable option for businesses wanting to handle their email campaigns with ease.
Brevo Features
- Detailed analytics in real-time reporting
- Drag-and-drop builder with pre-designed email templates
- A/B testing to optimize email performance and engagement
- SMS marketing alongside email for multi-channel outreach
- Transactional email services for order confirmations and password resets
- Facebook Ads integration to reach diverse audiences
Pros and Cons of Brevo
| Pros | Cons |
| User-friendly interface with a drag-and-drop editor | Fluctuating deliverability rates |
| Offers CRM and multichannel automation | Higher prices for advanced features and large contact lists |
| Detailed audience segmentation and personalization for targeted campaigns | Customization options for landing pages could be better |
| Strong landing page builder for lead generation | Reporting features could be more robust and detailed. |
Pricing Plan of Brevo
| Starter (5,000 emails/month) | Standard (5,000 emails/month) | Professional(150,000 emails/ month) | Enterprise(1 million emails/month) |
| $9/ month | $18/ month | $499/ month | Custom Price |
When Should You Switch to Brevo from Sendy?
Switch to Brevo from Sendy when you need more automation, smarter segmentation, and better engagement tools without worrying about slowing down servers.
Brevo lets you run targeted campaigns, track performance, and reach audiences across email, SMS, and more, all in one platform. You save time, reduce manual effort, and scale your marketing without hidden complexity or unnecessary cost.
ActiveCampaign
ActiveCampaign is a powerful marketing automation platform built for businesses that want to scale smartly. It offers email marketing, CRM, and advanced automation to help you create personalized customer journeys and drive meaningful engagement at every stage.
ActiveCampaign Features
- Advanced automation that adapts to customer behavior and preferences
- AI-powered campaign creation for instant, on-brand emails
- Built-in CRM to manage leads and sales pipelines seamlessly
- Multichannel messaging across email, SMS, and WhatsApp
- Integrations with tools like Calendly and hundreds more
- Smart analytics to uncover customer insights and optimize performance
- Goal tracking to measure and improve customer journey success
Pros and Cons of ActiveCampaign
| Pros | Cons |
| Strong automation features, including email automation | CRM and sales automation features can be costly |
| Over 900 integration | SMS automation is only available on higher plans (Plus and above) |
| Advanced segmentation and personalization tools for precise targeting | Test emails and design previews cost extra, which can add up |
| High customization options for automation and reporting | Customization is limited to email templates |
| Unlimited storage for data and images | A/B testing on different workflows is limited |
Pricing Plan of ActiveCampaign
| Starter (1000 Contacts) | Plus (1000 Contacts) | Pro (1000 Contacts) | Enterprise (1000 Contacts) |
| $15/mo | $49/mo | $79/mo | $145/mo |
When Should You Switch to ActiveCampaign from Sendy?
You should switch to ActiveCampaign from Sendy if you struggle to keep track of customer interactions. ActiveCampaign lets you automate email sequences, segment contacts based on actions, and manage your sales pipeline. So you save time and never miss opportunities.
Mailchimp
Mailchimp started as an email marketing tool but has evolved into a complete marketing hub. From creating eye-catching campaigns to tracking performance with detailed analytics, it empowers businesses of all sizes to tell their stories and reach the right people at the right time.
Mailchimp Features
- Simple drag-and-drop email builder
- Custom workflow by connecting Mailchimp API to your system
- Audience segmentation with predictive insights
- Webpage, landing page, and form creation tools
- AI-powered content suggestions and personalization
- Multi-channel marketing, including email, social media, and ads
Pros and Cons of Mailchimp
| Pros | Cons |
| Offers a generous free plan for up to 500 contacts | Costs rise significantly as the contact list grows |
| Drag-and-drop email builder and pre-made templates | While basic features are easy to use, the platform becomes difficult to navigate |
| Offers tools for social media management, e-commerce integrations, and CRM | Some features, like templates and automation, are restricted in the free and lower-tier plans |
| Offers advanced segmentation and automated workflows | Setting up advanced workflows can be challenging and time-consuming |
Pricing Plan of Mailchimp
| Essential (500 contacts) | Standard (500 contacts) | Premium (500 contacts) |
| $13/month | $20/month | $350/month |
When Should You Switch to Mailchimp from Sendy?
If you need an overall organized marketing hub, rather than cheap sending, you can switch to Mailchimp. Mailchimp has polished templates, multichannel campaigns, deep analytics, and ready integrations that save time and drive growth.
Convertkit
ConvertKit is an email marketing platform built for creators like bloggers, YouTubers, and podcasters. It offers tailored tools to grow and engage audiences, making it a smarter, creator-focused choice compared to traditional platforms like Constant Contact.
Convertkit Features
- Designed for creators to grow and connect with their audience
- Visual automation builder to create personalized email sequences
- Customizable landing pages and signup forms to capture subscribers
- Commerce tools to sell digital products and subscriptions directly
- Audience tagging and segmentation for better targeting
- Integrations with popular creator tools like WordPress, Teachable, and Shopify
Pros and Cons of ConvertKit
| Pros | Cons |
| Offers easy-to-use features focused on building a network | Fewer advanced design tools and templates |
| Easy and intuitive automation workflows | Limited A/B testing |
| Built-in commerce functionality allows creators to sell products and subscriptions directly via emails | Reporting and analytics are not as detailed as competitors ‘ |
| Offers migrate from other platforms, handling lists, tags, and automation transfers | Customer support is limited for users on the free plan, which can hinder troubleshooting |
Pricing Plan of ConvertKit
| Newsletter | Creator | Creator Pro |
| $0/month | $33/ month (1000 Contacts) | $66 /month (1000 Contacts) |
When Should You Switch to ConvertKit from Sendy?
You should switch to ConvertKit from Sendy when you want a creator-friendly platform that goes beyond sending newsletters.
ConvertKit helps you automate emails, sell digital products, and grow your audience without handling technical setups. It’s ideal if you value simplicity, automation, and tools built specifically for content creators.
Which Sendy Alternative Suits You the Best?
Now, which is the best Sendy alternative depends on the challenges you’re facing. If managing servers, limited automation, or scaling campaigns is holding your marketing back, FluentCRM can help by centralizing email automation and contact management directly in WordPress.
For businesses needing advanced multichannel automation, ActiveCampaign provides behavior-based workflows and CRM integration, while Klaviyo is great for e-commerce businesses seeking personalized email.
Choosing the right platform will make your marketing work smarter, connect you better with your audience, and help your business actually grow.
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