Plain Text Emails: Why it Works and When You Should Use it for Email Marketing?
“Less is more,” they say, and it’s especially true for emails. In a world filled with flashy graphics, plain text…
Email Authentication 101: A Complete Guide to SPF, DKIM, DMARC, & Other Info You Need to Know
Imagine a world where inboxes welcome your messages with open arms, not suspicion. Tough to imagine right? To solve this…
550+ Email Spam Trigger Words to Avoid: Keep Your Mails Out of the Spam Folder [+ Alternatives]
“Your most unhappy customers are your greatest source of learning” – Philip Kotler From the quote of Philip Kotler, the…
Google and Yahoo’s New Email Deliverability Rules: Here’s How You Prepare Before February 2024
Listen up, bulk emailers – the email marketing game is about to get real! In October 2023, Gmail and Yahoo…
All About Email Sender Reputation: Definition, Impact, How to Check and More
Let’s get straight to the fact: as human beings, we all carry biases, and how we treat someone often depends…
Email Bounce Rate: Definition, Reasons, Best Practices for Preventing Email Bounce
Email marketing can be an effective tool for businesses to connect with their customers and drive results. But what if…
10 Email Frequency Best Practices for 2024
Every email marketer understands the value of email marketing, but most struggle to find the right frequency of sending emails….
7 Best Email List Cleaning Services in 2025
What’s the point of sending emails to non-existent email addresses?– there’s none! Unfortunately, this is a common affair in every…
9 Best Transactional Email Services for Better Email Deliverability
Transactional emails are one of the most common visitors to our email inboxes. According to statistics, three of ten businesses…
