Campaign success: Knowing your customers
Email Marketing

Campaign success: Knowing your customers

Marketing success depends on a broad collection of factors. These factors change and become more diverse as the business evolves and grows. However, the goal remains the same – to grow and maintain customers.  Businesses can undertake a plethora of marketing campaigns, i.e., email, social media, giveaways, etc., to achieve this goal. But how do…

9 proven steps to collect emails faster
Email Marketing

9 proven steps to collect emails faster

At the core of every email marketing campaign is an email list. Your email list is one of your essential assets when it comes to marketing success. Want to get more subscribers to your email list right away? Well, there are some insanely efficient tactics you can try out. List buying or social media contests…

How to Maximize Email Marketing Potential with Marketing CRM
Email Marketing

How to Maximize Email Marketing Potential with Marketing CRM

Database marketing became a common practice during the 1980s. The idea was initially formed from the idea of analyzing the customer’s behavior towards marketing campaigns. Consequently, the concept developed into more concepts and methodologies, and in the end, it was replicated into software. Today, we know that software by the name of customer relationship management…

Why Do Emails Go to Spam (And How to Prevent It)
Email Marketing

Why Do Emails Go to Spam (And How to Prevent It)

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman. There aren’t many who would disagree with this statement by one of the best marketing authors. And while you’re wondering how to get more personal with your email audiences, your emails could end up in the horrific darkness of spam!…