Blogging and email marketing go together like chocolate and peanut butter or mac and cheese. You can’t deny the strong connection between these two. There’s a thing that you won’t often hear online – a planned email list is much more important than blog traffic for a blogger. Yes, you heard that right! Email subscribers…
Do you ever wonder why your emails aren’t converting? Well, if you’re as enthusiastic about internet marketing as we are, it’s almost obvious that you’ve spent many sleepless nights asking this question. Now, if you’ve kept digging in, you’ve found hundreds of answers. But whether you’ve found it or not, you can’t deny that email…
As a marketer you must have some distinct goals such as growing your brand awareness, expanding sales funnels, and above all engaging your customers. A large part of your success in achieving these goals depends on how efficiently you manage your contacts. However, for medium and large businesses this is easier said than done. This…
What’s the point of building your email list? Creating brand awareness? Reaching out to customers? Growing your business? Yeah, we know these are very important for a business, but at the same time, marketers got to eat, right? So with everything we’ve mentioned, we also need money. For some reason, nobody talks about it. But…
If you think the rise of social media marketing, pay-per-click (PPC), and SMS marketing will slowly decrease the value of email marketing, then you are wrong. If we look into the statistics, email is still the most popular marketing channel out there. According to Statista, the global email users amounted to 3.9 billion in 2019!…
Database marketing became a common practice during the 1980s. The idea was initially formed from the idea of analyzing the customer’s behavior towards marketing campaigns. Consequently, the concept developed into more concepts and methodologies, and in the end, it was replicated into software. Today, we know that software by the name of customer relationship management…
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman. There aren’t many who would disagree with this statement by one of the best marketing authors. And while you’re wondering how to get more personal with your email audiences, your emails could end up in the horrific darkness of spam!…