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The Future of Email Marketing: Predictions and Trends

The Future of Email Marketing: Predictions and Trends

Most businesses struggle today to create eye-catching and informative emails. Most are seen as spam or uninteresting.  But according to Statista, in 2022, the number of global e-mail users amounted to 4.26 billion and is projected to soar to 4.73 billion by 2026.  This explains the importance of staying current with the latest email marketing…

How BetterDocs is Elevating Customer Support for FluentCRM with a Powerful Knowledgebase?

How BetterDocs is Elevating Customer Support for FluentCRM with a Powerful Knowledgebase?

Today’s digital ecosystem places an extensive focus on not only how well software works but also on how easily it can be used. To improve user experience and ensure efficient customer support, providing step-by-step guidelines or documentation on how to operate the tools should be of top priority for all businesses. But doing so can…

How to Change the Gmail Profile Picture of Your Custom Email

How to Change the Gmail Profile Picture of Your Custom Email

Email communication is a vital tool for any business since it’s an opportunity to connect with the customers personally. And while sending a business email you need to ensure that you are using a custom email with a professional picture. A profile picture in your custom email represents your authenticity, credibility, and reputation and influences…

FluentCRM 2.8.3: Company Module Upgrade, Improved Navigation & UI and More!

FluentCRM 2.8.3: Company Module Upgrade, Improved Navigation & UI and More!

Just about two months ago, we released a major product update, and guess what? We are back with another exciting update! We want to inform you that we are working relentlessly to make FluentCRM better and better. And to keep our promises alive, this update comes with lots of new exciting features, improved UI/UX, and…

Transactional Email vs. Marketing Email: A Comprehensive Comparison Guide

Transactional Email vs. Marketing Email: A Comprehensive Comparison Guide

Most transactional emails have an average open rate of 80-85%, while most marketing emails are between 20-25%.  Now, that doesn’t mean you should stop sending marketing emails or start sending unnecessary transactional emails for that matter. Rather, what you need to do is learn about the difference between them, so you know when to send…

Email Tagging: An Exceptional Tool for Efficient Email Marketing
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Email Tagging: An Exceptional Tool for Efficient Email Marketing

Email marketing, the powerhouse tool delivering an impressive ROI of $42, has the potential to propel your business to new heights! And we hope it’s already a key weapon in your marketing arsenal. But how can you ensure your emails work even more effectively? Well, email tagging can be your perfect solution in this regard!…

WordPress Newsletter Automation: Revolutionize the Way You Engage Your Audience!

WordPress Newsletter Automation: Revolutionize the Way You Engage Your Audience!

Social media marketing, video marketing, influencer marketing, PR advertising…so many channels to explore in today’s digital landscape, right? But the good old email marketing remains effective. Speaking of emails, are you— No matter who you are, you understand the value of regularly engaging with your readers or customers. And one of the best ways to…

The Art of a Great First Impression: 11 Steps to Creating an Onboarding Email Sequence

The Art of a Great First Impression: 11 Steps to Creating an Onboarding Email Sequence

We all know the importance of first impressions, which is even more important in this competitive digital marketing world. Imagine how you only go to that friend’s or relative’s house repeatedly, where you were welcomed with all the love and care you still can’t forget? That’s what you need to show your audience through the…

Technographic Segmentation: A Complete Guide to Targeted Marketing

Technographic Segmentation: A Complete Guide to Targeted Marketing

No one can deny the fact that— technology will shape our future and we’re becoming heavily dependent on it. This indicates your marketing efforts are incomplete if you only focus on demographics and psychographics.  Therefore, understanding the customer’s behavior and preferences based on their technology usage is crucial. But how to do that? In this…