Do you have a lead onboarding strategy for when someone subscribes to your email list, or sign up for your free product/service? No? Frankly speaking, it’s a decent gesture to send a welcome email to your new subscribers. But if you’re not trying to do more with your onboarding emails, you’re ruining your best opportunity…
Database marketing became a common practice during the 1980s. The idea was initially formed from the idea of analyzing the customer’s behavior towards marketing campaigns. Consequently, the concept developed into more concepts and methodologies, and in the end, it was replicated into software. Today, we know that software by the name of customer relationship management…
Business-wise, this year is vital. Not only because the past year has been ridden with the pandemic, but also because it’s a year of showing love and affinity towards everyone. And the upcoming valentine’s season is the perfect time for doing so. CRMs have taken customer relationships to a whole new level in the last…