In today’s world, people are heading online for shopping, socialization, dating, and of course, to learn something. Online education is gaining popularity. And during the pandemic, we have seen just how effective it can be. Schools and colleges are conducting their educational activities online, and students are getting familiar with online education. On the other…
Do you ever wonder why your emails aren’t converting? Well, if you’re as enthusiastic about internet marketing as we are, it’s almost obvious that you’ve spent many sleepless nights asking this question. Now, if you’ve kept digging in, you’ve found hundreds of answers. But whether you’ve found it or not, you can’t deny that email…
Email marketing and social media are two channels today’s digital marketers simply can’t leave out of their marketing strategy. But one thing is for sure; internet marketers spend an awful amount of time thinking about whether to prioritize email marketing or social media marketing. If you’ve been there, you know that struggle. And no, we…
What’s the point of building your email list? Creating brand awareness? Reaching out to customers? Growing your business? Yeah, we know these are very important for a business, but at the same time, marketers got to eat, right? So with everything we’ve mentioned, we also need money. For some reason, nobody talks about it. But…
If you think the rise of social media marketing, pay-per-click (PPC), and SMS marketing will slowly decrease the value of email marketing, then you are wrong. If we look into the statistics, email is still the most popular marketing channel out there. According to Statista, the global email users amounted to 3.9 billion in 2019!…
Most businesses share similar business goals. Those are: More customer acquisition Better customer retention Reducing cost Selling more product/service and Making more profit Businesses revolve around customers. Thus, customer acquisition used to be among the top priorities of any business. It still is; any business strategy begins with the thought of customer acquisition. However, statistics…
Do you have a lead onboarding strategy for when someone subscribes to your email list, or sign up for your free product/service? No? Frankly speaking, it’s a decent gesture to send a welcome email to your new subscribers. But if you’re not trying to do more with your onboarding emails, you’re ruining your best opportunity…
Database marketing became a common practice during the 1980s. The idea was initially formed from the idea of analyzing the customer’s behavior towards marketing campaigns. Consequently, the concept developed into more concepts and methodologies, and in the end, it was replicated into software. Today, we know that software by the name of customer relationship management…
Business-wise, this year is vital. Not only because the past year has been ridden with the pandemic, but also because it’s a year of showing love and affinity towards everyone. And the upcoming valentine’s season is the perfect time for doing so. CRMs have taken customer relationships to a whole new level in the last…