If you’re doing everything possible and following all best practices, but still aren’t getting the expected results from your lead generation efforts, it’s high time to go back to the beginning! Yes, we’re referring to your website, which is where all of your leads end up. It’s possible that while trying to connect all the…
People can lie, but numbers never! That’s why having a thorough understanding of the various key metrics is essential if you want to understand and optimize your email marketing efforts. In fact, you can only understand the right direction by analyzing various key performance indicators for email marketing. While click rate and click-through rate are…
Marketing strategies like social media marketing, video marketing, and webinars are the new craze among present-day marketers. But in that craze, we should never stop utilizing the marketing strategy with the maximum ROI —email marketing. But anything we say about email marketing is just our opinion, right? So, we came up with the numbers because,…
Humans are naturally visual creatures, and videos naturally appeal to and engage people. Therefore, more and more digital marketers are adopting video marketing in their lead generation strategy. Videos can help businesses create awareness, showcase expertise, and build trust. However, producing a high-quality video that entices people to sign up on your website can take…
The internet is a huge source of leads, but you should never lose sight of the fact that enormous competition is always ready and waiting for you too! And only a sound lead generation strategy will enable you to stay one step ahead of the competition and fill your lead basket. Are you looking for…
So you just received an order from one of your customers. Congrats on that! Your marketing efforts have finally come to fruition, and you’re getting orders. What’s the next thing you do? —fulfill the order by shipping it! Hold on, my friend! You may have overlooked an important detail in your haste to complete the order -the…
Are alligators and crocodiles the same thing? No, right? Although we may not notice any differences with the naked eye, they are different! The same can be said for prospects and leads! As a business owner or digital marketer, you may regularly encounter terms like lead and prospect. And unless you understand their differences, it’s…
You’re confident that your company deserves to be praised, and you may have heard others say so. But the harsh reality is that these compliments are meaningless if they don’t reach your prospects. This is where reviews come into play! While you’re supposed to gain customer reviews organically, many customers forget to leave them or…
Given the efficiency of email marketing, you’ve probably sent out a lot of email campaigns. But there is a strong possibility that, despite your best efforts, your emails aren’t making it to your recipients’ inboxes. Don’t be disheartened, you aren’t alone in this. In fact, 16% of emails never make it to the inbox! Although…
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