Most transactional emails have an average open rate of 80-85%, while most marketing emails are between 20-25%. Now, that doesn’t mean you should stop sending marketing emails or start sending…
We all know the importance of first impressions, which is even more important in this competitive digital marketing world. Imagine how you only go to that friend’s or relative’s house…
You just got a new order through your website or a new user just registered on your website. What should be your next move? You’ll probably send either a registration…
The email unsubscribe rate shows the percentage of people who lost interest in what you do. It’s undoubtedly a bummer for any company and deserves much more attention than it…
Since the introduction of GDPR, sending a subscription confirmation email has become the new normal in the email marketing industry. However, most people send a generic confirmation email that just…
All the marketing efforts you put in for your company might go in vain if you don’t implement the right marketing automation strategies. Guess why? By the time you create…
In this competitive market, a website itself isn’t enough to get sufficient engagement for the website, let alone for your business. But using the right tools can turn the tables…
As your business grows, so does your customer database. But if you can’t track who’s buying what and what they might be interested in buying next, all your marketing efforts…
Every relationship requires nurturing. Customer relationships are no different. In order to keep your customers engaged with your business, you need to maintain communication and nurture them at every stage…
