Looking Back at 4 Wonderful Years of FluentCRM: A Journey of Innovation and Growth

As we celebrate, it’s hard to believe how far we’ve come in just 4 years!

What started as an ambitious vision to transform email marketing for WordPress users has now transformed into a powerful tool trusted by over 50,000 users worldwide!

Today we can proudly say, FluentCRM is the most popular solution for WordPress for email marketing and automation. And, just like climbers rely on each other to reach the summit, our journey so far has been powered by you — our amazing community! Your support and trust have powered every step we’ve taken.

As we step into our fifth year, we’re more excited than ever to pull back the curtain, share the story behind this remarkable journey, and reveal the new innovations we are ready to bring to shape the future.

Let’s celebrate the journey ahead!

What Led to FluentCRM & the Fluent Ecosystem?

Four years have flown!

Today, we realize, many new users may not know what sparked the idea of FluentCRM. And for those who do, well, it’s easy to forget (…even we did ngl)!

Over the years, FluentCRM and its parent WPManageNinja evolved drastically, it’s understandable why some of us forgot to reminiscence our story!

On this joyous occasion, let’s take a moment to hop in our time machine and revisit the memories that shaped our story.

What Started It All

We started our journey with one clear motto:

We want to empower small businesses to grow.

Though FluentCRM was officially launched in 2020, the desire to empower small businesses started back in 2017, with the introduction of a user-friendly table builder plugin — Ninja Tables!

Interestingly, as a newcomer to the WordPress community, our product was widely accepted by many users! And, that acceptance and recognition fueled our motivation and marked the beginning of our journey.

When & Why We Decided to Build the Fluent Ecosystem?

With our motto in mind, we were researching the market and found there was a lack of contact form builders. And, those who were there, were too clunky or too expensive for small businesses!

We asked ourselves, “Why not create a less expensive solution with an easy-to-use interface?”

So, we took the challenge to serve the community with an easy-to-use form builder tool. Thus, Fluent Forms was born!

And the response? People welcomed it with open arms, powering 500K users — till today!

The Eureka Moment!

Back in 2020, we realized there wasn’t a solid self-hosted email marketing plugin on the market, so we introduced FluentCRM. But that’s just the tip of the iceberg. The real story? It started with a need we had ourselves.

• We needed it for our own business: At the time, we were already serving many users with our other plugins. However, we needed an email marketing tool that fit our workflow.
• Other tools were expensive: We were using ActiveCampaign and we liked the tool a lot. But as our list grew bigger, the cost was getting on our nerves.
• “Why not build it for ourselves?”: That was the question that sparked FluentCRM! We weren’t just thinking about the market; we were solving our own problems first.
• The launch: In October 2020, we polished FluentCRM and officially introduced it to the world!
• The response: The overwhelming response we received was incredible! People loved FluentCRM (still loving it though..)!
• The eureka moment: FluentCRM was transforming businesses in ways we hadn’t even imagined! That led us to one conclusion — let’s build an ecosystem of products with FluentCRM at the heart of it all!

This was the birth of the idea of Fluent Ecosystem with FluentCRM as the sun at its core — everything else orbits around it!

The Never Ending Run!

Since that eureka moment, we forgot to stop! With a single vision of continued growth and development in mind, we introduced Fluent Support, FluentBooking, FluentSnippet, and lastly FluentBoards!

Thus, in a world where Marvel, DC, and countless others are busy creating their own ‘universes,’ we figured — why not join the fun?

And so, we have started building our own universe. At the heart of it lies FluentCRM, like the sun in a solar system, with every other plugin orbiting around in perfect harmony with one purpose —to serve the WordPress community!

That’s the birth of the Fluent Ecosystem, or as we like to call it with a wink, the Fluent Universe!

Overview: FluentCRM in Past Years (2020 – 2023)

It’s been an incredible three-year journey, filled with countless milestones, challenges, and triumphs, with you guys. While we’d love to dive into every moment, we know your time is valuable. So, we’ll keep it short and exciting!

Here’s a quick trip down memory lane, recapping the major features and highlights that have defined FluentCRM’s journey so far:

FluentCRM’s 4th Year in Review

As we celebrate FluentCRM’s 4th anniversary, we want to say thank you for being part of our incredible journey! Over the years, your feedback and support have driven us to keep innovating and improving.

Over the past 12 months, we’ve introduced powerful features, expanded our capabilities, and continued to redefine how email marketing automation works for WordPress users. Whether it’s simplifying automation or enhancing insights, every improvement was crafted with you in mind.

Let’s take a closer look at the key milestones that shaped our journey this year!

Abandoned Cart

One of our proudest achievements this year is the introduction of Abandoned Cart, making it easier than ever to recover lost revenue!

You’ve been asking for the abandoned cart feature since the very beginning. We’ve been doing our best to fulfill your wishes. Over the past 7-8 months, we’ve been hard at work on this feature, and we’re thrilled to finally bring it to you!

Now, with this exciting new feature, you can:

• Recover potentially lost sales
• Track abandoned carts
• Access more automation templates
• View complete email communication history
• Safeguard customer data with GDPR compliance
• Implement timely email sequences

Our dedicated developers have worked tirelessly to make this happen, and we owe a huge thanks to them. Of course, we couldn’t have done it without your constant support and motivation.

Dynamic Woocommerce Coupon

As we celebrate FluentCRM’s 4th anniversary, we’re thrilled to look back at the incredible updates from the past year, especially our enhanced Dynamic Coupon Creation for WooCommerce!

This feature lets you effortlessly generate unique discount coupons tailored for your contacts, and even utilize pre-made coupons to simplify your promotions. But why does this matter?

Personalized promotions not only drive engagement but also boost sales, making it a breeze for you to connect with your audience.

And there’s more! With our new Coupon Smart Code, you can easily embed these dynamic coupons into your custom emails, amplifying your marketing game. We’ve also improved Bulk Actions for Contacts, enhanced the Company Module with custom fields, and added advanced filtering options for targeted campaigns.

Multi-Threaded Email Sending

Another major milestone for FluentCRM is the introduction of Multi-Threaded Email Sending.

We were thinking of a simple solution that can help you reach your audience faster without added stress. And voila! We created Multi-Threaded Email Sending!

You probably already know, Multi-threaded email sending is a process that allows multiple emails to be sent simultaneously, instead of one at a time. This is done by dividing the task of sending emails into different “threads” or processes, which work in parallel.

Even if you have over 50,000 contacts and a strong server, this feature can 2x your email sending speed!

For our customers, who are looking to level up, it’s a game-changer!

Company Module

Another major milestone for FluentCRM this past year was the powerful upgrade to the Company Module.

Before upgrading the Company Module, FluentCRM was mainly focused on B2C operations. But our users requested more features to grow and manage their business more efficiently.

This made it harder for businesses to manage multiple contacts from the same company, leading to disorganization and inefficiency.

So, for our users, we worked on B2B communication to help them grow their business. This revamped Company Module is a major leap forward. It’s designed to streamline the way companies and their related contacts are managed, making workflows more efficient than ever before!

The upgraded Company Module is now packed with:

• New company column fields for easier data organization
• Improved permission policies for assigning CRM managers to specific companies
• New contact creation triggers and actions like — Apply Company and Remove Company were created
• Smart Company Applied/Removed triggers for automating key business tasks

We know, if you’re handling multiple contacts across different companies, this upgrade will simplify and enhance your entire workflow.

Automation Template

This year, we’re thrilled to introduce Automation Templates to help you work smarter! You can now find these templates right in your dashboard. We’ve created 10 ready-to-use options for campaigns like abandoned carts and product recommendations, so you can save time and effort.

These templates are designed to be flexible, allowing you to customize them to meet your specific needs.

And the best part? They automatically update with new features.

So, you’ll always have the latest tools at your fingertips. Dive in and discover how easy it is to enhance your marketing efforts!

What’s Next?

The essence of our journey is about building a Fluent Ecosystem for WordPress, enabling you to tackle challenges with ease. Now, as we step into our fifth year, we have exciting plans on the horizon that we can’t wait to share with you!

We are thinking of a new community that brings together the best of Facebook, Slack, and Discord, designed specifically for WordPress users.

We also noticed that WordPress lacks a truly dynamic community plugin. Sure, there’s BuddyPress, but let’s be honest — it’s showing its age. The functionalities just aren’t keeping up with the fast-paced tech era we’re in. So, after exploring the problem and testing a solution for over a year, we had an idea brewing.

Yes, we are talking about Fluent Community.

With this, you can connect, share resources, and engage with fellow enthusiasts in a vibrant space! And, it will be available for you soon!

You can join Fluent Community beta by clicking the button below:

But, that’s not all! Something big is coming after this, it will surely revolutionize WordPress!

No, I can’t disclose anything yet. But I can already see thousands of businesses benefiting from the plugin. So, stay tuned!

So What’s Next for FluentCRM?

Now, you might be wondering — what’s next for FlunetCRM? Is the development on hold?

Well, after such unwavering support from 50k+ businesses, how can we just stop evolving our beloved FluentCRM? We’re not stopping soon!

So, yes we got plans.

Here’s what we plan to do next in FluentCRM:

• FluentCRM Centric Development: As FluentCRM is at the heart of our ecosystem, most of our future developments will circle back to FluentCRM, ensuring consistent and reliable operations.
• Beginner Friendliness: With features like Automation Templates, we’re working to make FluentCRM more convenient for users. In the coming days, you’ll see more features that make FluentCRM simpler and easier to operate.
• More Integrations: One of the key benefits users get in FluentCRM is the convenience of syncing with numerous other products and services. We will continually add more partners with FluentCRM that will help revolutionize your email marketing game!
• Better, Faster Support: As we grew bigger, it was important to ensure every question was answered properly. We have already expanded our support and the team is now functioning better than ever. So you can surely expect faster and better support.
• Community Support: We also understand that relying solely on our support specialists can cause delays. That’s why we have already created a support forum solely for our users so that quick questions can be answered faster. You may join the community by clicking here.

The excitement is building, and we can’t wait to reveal what’s next!

The Journey Continues, and the Best is Yet to Come!

As we wrap up this exciting four years for FluentCRM, it’s incredible to reflect on how far we’ve come together. From overcoming challenges to celebrating milestones, it’s been an amazing ride.

And guess what? This is just the beginning! We’ve got even more exciting updates and innovations in store for you.

So, stay tuned and stay connected—we’re moving forward stronger than ever, and we’re thrilled to have you with us on this journey.

Here’s to another year filled with growth, innovation, and shared success!