Transactional Email vs. Marketing Email: A Comprehensive Comparison Guide
Transactional and marketing emails are like the two sides of a single coin. They may be different in nature, but…
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The Art of a Great First Impression: 12 Steps to Creating an Onboarding Email Sequence
We all know the importance of first impressions, which is even more important in this competitive digital marketing world. Imagine…
Everything You Need to Know About Transactional Email: Definitions, Types, and Examples
You just got a new order through your website or a new user just registered on your website. What should…
7+ Post Purchase Email Examples and Automation Ideas to Drive More Sales
When a buyer makes a purchase, it may appear that you’ve sealed the deal, but it’s only the start of…
8 Best Email Marketing Courses and Certifications to Master Email Marketing (Free + Paid)
Investing your time in learning email marketing will help you unlock the secrets of sending personalized content to your audience,…
What is Email Unsubscribe Rate? + 11 Proven Ways to Reduce It
The email unsubscribe rate shows the percentage of people who lost interest in what you do. It’s undoubtedly a bummer…
5+ Subscription Confirmation Email Examples to Inspire Interaction
Since the introduction of GDPR, sending a subscription confirmation email has become the new normal in the email marketing industry….
7+ Email Copywriting Tips & Best Practices for Writing Killer Email Copies
How many emails actually produce a great amount of CTR or sales? Honestly, not many. The average attention span for…
12 Types of Email Marketing Campaigns Every Business Should Use
Email marketing is undoubtedly the most effective marketing method there is. Because of its professional appeal, most brands are fully…
