11 Top Constant Contact Alternatives: Find the Perfect Fit for Your Business
30 years ago, a small business used to get by with just a few tools. But now, the business world and email marketing have evolved, and so have the tools we need.
Among those tools, Constant Contact might have been a top choice 30 years ago, but can we say the same today?
Probably not.
As someone who’s been watching the email marketing world closely, it’s hard not to notice that Constant Contact, despite its long-standing presence, is starting to show signs of aging.
In this article, we’ll look at why you might want to find modern alternatives to Constant Contact and share some top options that offer better solutions for today’s email marketing needs.
What is Constant Contact?
Constant Contact is an email marketing platform designed to help small businesses and nonprofits organizations to create, send, and manage email campaigns. Beyond just email, it also provides tools like a website builder, event management, and social media integrations to help users engage their audience across multiple channels.
For example, a nonprofit organization might use Constant Contact to send out monthly newsletters, promote fundraising events, and share social media updates—all from one platform. The added features make it easy for them to manage their online presence while keeping supporters informed and engaged.
Why You Need Alternatives to Constant Contact?
Despite having a few good features, it has some notable drawbacks. As your business grows, you might notice its limits.
If you feel it’s holding you back, here are a few reasons why you might be thinking about other options:
- Price Can Add Up: Constant Contact can become expensive, especially for small businesses or those with larger email lists. As your list grows, the cost rises, which may not be ideal if you’re on a tight budget.
- Integrations and CRM: Constant Contact integrates with many tools, but some alternatives offer more in-depth CRM features or integrate better with your existing tools.
- Authentication Issues: Constant Contact offers basic email authentication like SPF and DKIM, but some users report occasional deliverability challenges. Emails might end up in spam folders, especially if the authentication settings are not configured properly.
- No Built-in Spam Testing: Constant Contact lacks a built-in spam testing tool. This means you won’t easily see how likely your email is to end up in a spam folder because of the spam words it’s choosing or other factors.
- Limited Segmentation: Constant Contact’s segmentation features are not as powerful as other platforms. It lacks segmentation on engagement, geography, behavioral segmentation, etc factors.
- Automation Limitations: While Constant Contact has basic automation features, like welcome emails and drip campaigns, it doesn’t have the depth or flexibility of other platforms.
More issues with Constant Contact are: restricting A/B testing to subject lines only, basic with little customization, slow customer support, large email issue, etc.
If you don’t want your business to be doomed, you need a better tool.
A Very Quick Overview of Alternatives of Constant Contact
| Constant Contact Alternatives | G2 Rating | Best Feature | Free Plan | Starting Pricing Plan | Offers CRM |
|---|---|---|---|---|---|
| FluentCRM | 4.6 | Self-hosted deep CRM and Email Marketing for WordPress | ✅ | $129/year (unlimited contacts) | ✅ |
| Moonsend | 4.6 | Advanced segmentation | ❌ | $5.60/month (500 contacts) | 🤏 |
| Mailerlite | 4.6 | Website and landing page builder | ✅ | $9/ month (500 subscriber) | ❌ |
| Brevo | 4.5 | Trigger-based multichannel message automation | ✅ | $9/month (5000 emails) | ✅ |
| ActiveCampaign | 4.5 | 900+ integrations and vast email templates | ❌ | $15/month (10,000 contacts) | ✅ |
| Mailchimp | 4.4 | AI-powered content creation | ✅ | $13/month (500 contacts) | 🤏 |
| Convertkit | 4.4 | Track and report of each subscriber | ✅ | $9/month (1000 contacts) | ❌ |
| Drip | 4.4 | Drag and drop onsite campaign | ❌ | $39/ month (2500 contacts) | ✅ |
| Hubspot | 4.4 | Integrates email marketing with a full CRM system | ✅ | $800/month (2000 Contacts) | ✅ |
| Sender | 4.3 | Advanced email analytics features | ✅ | $15.83/ month (2500 contacts) | ❌ |
| Campaign Monitor | 4.1 | Review link button in the email builder | ✅ | $69/month (1000 contacts) | ❌ |
11 Top Constant Contact Alternatives for Better Email Marketing
You deserve better, and that’s exactly what we’re here to help with. Below are 11 top-rated Constant Contact alternatives that prioritize user-friendliness without sacrificing the advanced features you need.
These tools offer everything from better automation and deliverability to more customization options, ensuring your email marketing runs smoother and delivers stronger results for your business.
FluentCRM
FluentCRM is an excellent marketing automation tool designed specifically for WordPress users. Unlike competitors like Constant Contact, which often require external platforms, FluentCRM operates directly within your WordPress dashboard.
It offers powerful features such as email automation, detailed customer segmentation, and contact management, all at a more affordable, one-time cost.
With its powerful features, FluentCRM is the perfect solution for small to medium businesses looking for flexibility and control over their marketing efforts without ongoing subscription fees.
FluentCRM Features
- Offers all-in-one email marketing solution within WordPress
- Tracks abandoned carts with automated email sequences for follow-ups
- Allows automation of marketing campaigns using triggers and actions
- Supports customizable email sequences and conditional workflows
- Manages contacts, lists, tags, and segmentation directly in WordPress
- Generates detailed reports on email performance, clicks, and opens
- Includes integration with Fluent SMTP for reliable email delivery
- Provides one-time pricing, avoiding monthly subscription costs
Pros and Cons of FluentCRM
| Pros | Cons |
|---|---|
| One-time payment model with no repeated fees | Bulk actions are limited to 600 contacts at a time |
| Advanced automation with visual workflow builder. | Requires users to handle technical setups, including SMTP, and hosting |
| Offers options for sending emails via third-party services like Amazon SES | Running FluentCRM requires a proper and timely running Cron Job |
| Strong support and frequent updates | Being a self-hosted plugin, it needs users to handle technical setups |
| Detailed campaign analytics | |
| no extra fees for increasing contacts and unlimited emails |
Pricing Plan of FluentCRM
| 1 Site License | 5 Site License | 50 License |
|---|---|---|
| $129/ Year | $174/ year | $349/ Year |
When Should You Switch to FluentCRM from Constant Contact?
If you’re looking for a more affordable and WordPress-native solution, FluentCRM is a solid alternative to Constant Contact.
FluentCRM excels in providing self-hosted email marketing and CRM directly within your WordPress dashboard, saving you on monthly fees. It integrates seamlessly with WooCommerce, LMS plugins, and other WordPress tools, making it ideal for site owners who want a unified system.
If you prefer managing email campaigns, automation, and customer data without leaving WordPress, FluentCRM offers a more flexible and cost-effective option than Constant Contact.
Moonsend
Moosend is a user-friendly email marketing platform that offers powerful tools for businesses to streamline their campaigns. With affordable pricing and a simple interface, it’s ideal for those looking to manage their email marketing without complicated setups.
Moonsend Features
- Includes a drag-and-drop email editor for easy design
- Offers automation workflows triggered by user actions
- Provides advanced analytics and reporting tools
- Includes A/B testing for optimizing email performance
- Supports integrations with e-commerce platforms
- Provides CRM capabilities for managing contacts and tracking interactions
Pros and Cons of Moonsend
| Pros | Cons |
|---|---|
| Easy-to-use interface with drag-and-drop email builder and templates | Advanced automation may require more setup and customization |
| Allows for personalized email marketing based on user behavior | The free plan lacks a few features available in paid plans |
| Tailored automation workflows for specific user actions | Support options may not be as extensive as larger platforms |
| Incorporates AI tools for customer segmentation and product recommendations | Some users may find advanced features require a learning period |
| Provides CRM capabilities for managing contacts and tracking interactions | Some users report that the platform can be slow at times |
Pricing Plan of Moonsend
| Pro | Moonsend+ | Enterprise |
|---|---|---|
| $ 5.60/month (500 Contacts) | Vries on Features | Vries on Features |
When Should You Switch to Moonsend from Constant Contact?
If you’re looking for strong automation features, consider switching from Constant Contact to Moonsend. Moonsend makes it easy to create personalized e-commerce campaigns.
The platform is also user-friendly, allowing you to track your campaign performance with clear analytics. If you want to enhance customer engagement and improve your marketing strategy, Moonsend could be a great fit for you.
Mailerlite
MailerLite is a great email marketing tool designed for businesses and individuals looking for simplicity without sacrificing powerful features.
Known for its clean and intuitive interface, MailerLite makes it easy for even beginners to build professional email campaigns, automate workflows, and manage subscribers.
Mailerlite Features
- Drag & drop, rich-text, and HTML for customizable campaign creation
- Provides automation workflows triggered by user actions, including RSS and auto-resend campaigns
- Allows the creation of landing pages and pop-ups, with payment integration through Stripe
- Integrates with e-commerce platforms like Shopify and WooCommerce for product-focused campaigns
- Features subscriber management tools, including mobile apps and iPad sign-up forms
- Includes comprehensive analytics, A/B testing, click maps, and embedded surveys for campaign optimization
Pros and Cons of Mailerlite
| Pros | Cons |
|---|---|
| Simple and intuitive interface, ideal for beginners | Limited phone, email, and chat support initially in low-tier |
| Wide range of integrations and custom API access for versatility. | Occasional glitches were reported in website-building functionalities. |
| deliverability rates with spam testing and list cleaning tools | Less robust real-time insights compared to Constant Contact. |
| Have a dedicated lead collection tool for iPad subscribe app | Less robust real-time insights compared to Constant Contact. |
Pricing Plan of Mailerlite
| Growing Business | Best Offer |
|---|---|
| $13/month (1000 contacts) | $27/month (1000 contacts) |
When Should You Switch to Mailerlite from Constant Contact?
If you want a more user-friendly experience and cost-effective solutions, you should consider switching to Mailerlite from Constant Contact.
MailerLite is designed with simplicity in mind, making it an excellent choice for small businesses and startups. It offers a free plan with premium features, which is ideal for those on a budget.
Brevo (Formerly Sendinblue)
Brevo, formerly called Sendinblue, is a marketing platform perfect for small and medium-sized businesses. If you are looking for an all-in-one marketing solution, then Brevo is probably a good choice.
While it may not have all the advanced capabilities of some competitors, it serves as a straightforward choice for businesses looking to manage their email campaigns without too much hassle.
Brevo Features
- Detailed analytics in real-time reporting
- Drag-and-drop builder with pre-designed email templates
- A/B testing to optimize email performance and engagement
- SMS marketing alongside email for multi-channel outreach
- Transactional email services for order confirmations and password resets
- Facebook Ads integration to reach diverse audiences
Pros and Cons of Brevo
| Pros | Cons |
|---|---|
| User-friendly interface with a drag-and-drop editor | Fluctuating deliverability rates |
| Offers CRM, and multichannel automation | Higher prices for advanced features and large contact lists |
| Detailed audience segmentation and personalization for targeted campaigns | Customization options for landing pages could be better |
| Strong landing page builder for lead generation | Reporting features could be more robust and detailed |
Pricing Plan of Brevo
| Starter | Business | Enterprise |
|---|---|---|
| $9/month | $18/month | Custom Price |
When Should You Switch to Brevo from Constant Contact?
If you’re seeking advanced automation features, consider switching from Constant Contact to Brevo (formerly Sendinblue). Brevo stands out with its unique features like SMS marketing and a free plan, making it a cost-effective choice for businesses.
With the features Brevo offers, it can be the perfect tool if you are trying to expand your business.
ActiveCampaign
ActiveCampaign is a versatile marketing automation tool that excels in handling complex workflows, making it a go-to platform for businesses with advanced email marketing needs.
Among many features, highly personalized customization makes ActiveCampaign a favorite for those seeking deep automation and CRM integration.
ActiveCampaign Features
- Visual sales pipeline to track deal stages and progress
- Drag-and-drop landing page builder with customizable templates
- Over 870 integrations with third-party applications
- Multi-channel customer messaging via email, SMS, and social media
- A/B testing for email campaigns to optimize performance
- Built-in CRM to track customer interactions across touch points
Pros and Cons of ActiveCampaign
| Pros | Cons |
|---|---|
| Strong automation features, including email automation | CRM and sales automation features can be costly |
| Over 900 integration | SMS automation is only available on higher plans (Plus and above) |
| Advanced segmentation and personalization tools for precise targeting | Test emails and design previews cost extra, which can add up |
| High customization options for automation and reporting | Customization is limited to email templates |
| Unlimited storage for data and images | A/B testing on different workflows is limited |
Pricing Plan of ActiveCampaign
| Starter | Plus | Pro | Enterprise |
|---|---|---|---|
| $15/month | $49/month | $79/month | $145/month |
When Should You Switch to ActiveCampaign from Constant Contact?
While Constant Contact is known for its user-friendly email builder, ActiveCampaign surpasses it by offering more extensive automation, CRM tools, and advanced features like lead scoring and predictive sending.
However, these advanced capabilities can come with a steeper learning curve, making it less beginner-friendly, compared to Constant Contact.
If you’re looking for a platform that can handle complex marketing processes while also offering CRM functionalities, ActiveCampaign could be an excellent fit.
Mailchimp
Mailchimp is a widely used email marketing platform to help businesses reach their audience effectively. If you are looking for more advanced automation features than Constant Contact at a more reasonable price, Mailchimp is a go-to option. But it offers more than that.
Mailchimp Features
- Simple drag-and-drop email builder
- Custom workflow by connecting Mailchimp API to your system
- Audience segmentation with predictive insights
- Webpage, landing page, and form creation tools
- AI-powered content suggestions and personalization
- Multi-channel marketing including email, social media, and ads
Pros and Cons of Mailchimp
| Pros | Cons |
|---|---|
| Offers a generous free plan for up to 500 contacts | Costs rise significantly as the contact list grows |
| Drag-and-drop email builder and pre-made templates | While basic features are easy to use, the platform becomes difficult to navigate |
| Offers tools for social media management, e-commerce integrations, and CRM | Some features, like templates and automation, are restricted in the free and lower-tier plans |
| Offers advanced segmentation and automated workflows | Setting up advanced workflows can be challenging and time-consuming |
Pricing Plan of Mailchimp
| Essential | Standard | Premium |
|---|---|---|
| $13/month (500 contacts) | $20/month (500 contacts) | $350/month (10,000 contacts) |
When Should You Switch to Mailchimp from Constant Contact?
For a more intuitive design and better marketing tools, consider switching from Constant Contact to Mailchimp.
Mailchimp offers a user-friendly interface that simplifies campaign creation and management, making it easier to create visually appealing emails. If you want to expand your email marketing experience with these features, Mailchimp could be a great fit for your business.
Convertkit
ConvertKit is a powerful email marketing platform designed specifically for creators. In today’s era of content creators, ConvertKit stands out as a platform built specifically for them.
Whether you’re a blogger, YouTuber, or podcaster, ConvertKit offers tools tailored to your needs. In this case, ConvertKit stands superior to Constant Contact.
ConvertKit focuses on creators, making it a better choice than Constant Contact for anyone looking to grow their audience through content.
Convertkit Features
- Easy-to-use mobile-optimized email automation
- Advanced audience segmentation for targeted campaigns
- Creator Network for collaboration with other content creators
- Multiple lead capture forms like embedded, pop-up, and slide-in forms
- Commerce functionality for selling subscriptions and digital products directly
Pros and Cons of Convertkit
| Pros | Cons |
|---|---|
| Offers easy-to-use features focused on building network | Fewer advanced design tools and templates |
| Easy and intuitive automation workflows | Limited A/B testing |
| Built-in commerce functionality allows creators to sell products and subscriptions directly via emails | Reporting and analytics are not as detailed as competitors |
| Offers migrate from other platforms, handling lists, tags, and automation transfers | Customer support is limited for users on the free plan, which can hinder troubleshooting |
Pricing Plan of Convertkit
| Newsletter | Creator | Creator Pro |
|---|---|---|
| $0/month | $25/ month (1000 Contacts) | $50 /month (1000 Contacts) |
When Should You Switch to Convertkit from Constant Contact?
If you’re managing a content-driven business or a creator-based platform, ConvertKit might be a better fit than Constant Contact.
ConvertKit beats Constant Contact in automation and is tailored specifically for creators. It offers more robust segmentation and tagging features, allowing you to send targeted emails based on user actions or interests.
Drip
Drip is an advanced marketing automation platform tailored specifically for e-commerce businesses. Its features make it a great choice for businesses looking to boost sales and build customer loyalty with automation and data-driven strategies.
Drip Features
- Offers customizable email templates for various marketing needs
- features behavior-based workflows to automate user engagement
- Offers visual email builder with drag-and-drop functionality
- Multichannel automation supports across different platforms
- Integrates with over 150 tools for seamless data management
- Comprehensive analytics and insights into campaign performance
Pros and Cons of Drip
| Pros | Cons |
|---|---|
| Has a user-friendly interface that makes campaign management easy | The pricing can be high for small businesses |
| It offers strong automation features for targeted customer engagement | Some users find the advanced features hard to learn |
| Provides excellent customer support via live chat and email | The design options for templates are somewhat limited |
| Users can segment their audience for more effective marketing | There is no free plan, making it harder to test before buying |
| Integrates well with e-commerce platforms like Shopify | Some integrations may need extra setup, which can be tricky for less tech-savvy users |
Pricing Plan of Drip
| 2500 Contacts | 10,000 Contacts | 180,000 Contacts | Over 180,000 Contacts |
|---|---|---|---|
| $39/ month | $154/ month | $1,999/ month | Tailored according to needs |
When Should You Switch to Drip from Constant Contact?
Drip’s excellent focus on e-commerce and advanced automation features is the reason to choose Drip over Constant Contact.
Drip is designed for online businesses looking to enhance their customer relationships through personalized communication and targeted marketing campaigns. If your primary goal is to improve your e-commerce marketing strategy and leverage detailed analytics, switching to Drip could be an effective move.
Hubspot
HubSpot is a comprehensive platform that integrates marketing, sales, and CRM tools, making it ideal for businesses looking to scale.
While its free plan offers basics like email marketing, the more advanced plans can get pricey as your business grows. It’s perfect for businesses needing robust, all-in-one solutions.
Hubspot Features
- Provide accessible CRM support from any mobile device
- Provides automation workflows triggered by user actions
- Allows creation of landing pages with integrated forms
- Features comprehensive contact and lead management tools
- Includes robust analytics, A/B testing, tracking tools, and surveys
- Offers a drag-and-drop editor with customizable email templates
- Leverages AI-powered tools for content optimization
Pros and Cons of Hubspot
| Pros | Cons |
|---|---|
| All-in-one platform for marketing, sales, and customer service | Confusing pricing plans with multiple tiers |
| User-friendly interface with drag-and-drop features | Higher costs for advanced features as you scale |
| Free version available for essential tools | Limited customization options for templates |
| Strong integration capabilities with other tools | Inflexible contracts for paid plans |
Pricing Plan of Hubspot
For individual and Small Team:
| Marketing Hub Starter | Starter Customer Platform | Marketing Hub Professional |
|---|---|---|
| $15/month/ User | $15/month/ User | $800/month/3 Users |
For Business and Enterprise:
| Marketing Hub Professional | Marketing Hub Enterprise |
|---|---|
| $800/month (3 Users; 2000 Contacts) | $3,600/month (5 Users; 10,000 Contacts) |
When Should You Switch to Hubspot from Constant Contact?
When it comes to a comprehensive marketing solution, Hubspot is a much better choice than Constant Contact.
HubSpot provides robust automation capabilities, detailed analytics, and customizable workflows. These features enable businesses to create targeted campaigns and track performance effectively.
If your goal is to enhance your marketing strategy with a holistic approach, HubSpot could be the right choice for you.
Sender
Sender offers a straightforward and budget-friendly approach to email marketing when it comes to less than 2.5k contacts. This is a great choice for businesses looking to engage with their audience without breaking the bank, for small business.
Sender Features
- Features an easy-to-use drag-and-drop email editor
- Includes segmentation options for targeted marketing
- Allows A/B testing to improve email effectiveness
- Includes landing page creation tools for lead generation
- Supports integration with various third-party applications
- Offers basic customer support for free and paid plan
Pros and Cons of Sender
| Pros | Cons |
|---|---|
| Provides a user-friendly interface with drag-and-drop email design tools | Fewer third-party integrations than some competing services |
| Includes automation features to create personalized campaigns based on user behavior | Reporting and analytics tools may lack depth for advanced marketers |
| Offers detailed segmentation options for targeted campaigns | Customer support options may be limited for free users |
| Easy A/B testing to optimize email performance | Some users report occasional issues with email deliverability |
Pricing Plan of Sender
| Standard | Professional | Enterprise |
|---|---|---|
| $15.83/month (2.5k Contacts) | $29.17/month (2.5k Contacts) | Varies on features and contacts |
When Should You Switch to Sender from Constant Contact?
If you’re looking for an alternative to Constant Contact, consider Sender for its powerful automation capabilities. Sender excels at creating targeted email campaigns that are tailored to your audience’s behaviors and preferences.
With its user-friendly interface, you can easily design emails and track their performance through detailed analytics. If enhancing engagement and simplifying your email marketing process is important to you, Sender may be the right choice.
Campaign Monitor
Campaign Monitor is a powerful email marketing tool that excels in providing sophisticated automation and personalization features. It’s especially well-suited for growing businesses that want to send professional-grade email campaigns.
Campaign Monitor Features
- Personalization options enable tailored content for individual subscribers
- Comprehensive analytics track campaign performance in real-time
- Link Review tool to identify any broken or outdated hyperlinks in emails
- Drag-and-drop email builder allows easy design of custom, branded emails
- Automated workflows to send personalized emails based on customer behavior
- Mobile-responsive templates to ensure emails look great on any device
Pros and Cons of Campaign Monitor
| Pros | Cons |
|---|---|
| Intuitive drag-and-drop editor is easy for beginners | Lacks advanced automation compared to competitors |
| Highly customizable and professional email templates | Limited A/B testing with only two variants at a time |
| Strong segmentation and personalization options | No tagging system for organizing contacts |
| Integrates with over 250 platforms including Shopify and Salesforce | Price increases significantly with larger contact lists |
| Comprehensive real-time analytics and reporting | Phone support is only available on premium plans |
Pricing Plan of Campaign Monitor
| Lite | Essential | Premier |
|---|---|---|
| $12/ month | $29/ month | $159/ month |
When Should You Switch to Campaign Monitor from Constant Contact?
You should consider switching to Campaign Monitor from Constant Contact if you’re looking for a more user-friendly design experience and advanced segmentation capabilities with detailed analytics.
If your business relies heavily on analytics, Campaign Monitor is a great choice. It provides detailed performance metrics to help refine your strategies. Campaign Monitor offers deeper insights and customization options that go beyond what Constant Contact typically offers.
Which Constant Contact Alternative Suits You the Best?
We’ve just explored some great alternatives to Constant Contact. Each option brings something unique in terms of features and pricing. It can be overwhelming with so many choices. But by now, you’re probably getting a good sense of which platform suits your business needs best.
If you’re a WordPress user, FluentCRM could be the perfect fit. It integrates easily with your current setup. Plus, if you pair it with FluentSMTP, you can count on reliable email deliverability. Your emails will land where they’re supposed to—all without any extra cost.
So, why not take the next step? Simplify your email marketing with one of these great Constant Contact alternatives!
And if you have any queries, comment below!
Frequently Asked Questions
A few questions that you might be wondering about:
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