If you think the rise of social media marketing, pay-per-click (PPC), and SMS marketing will slowly decrease the value of email marketing, then you are wrong. If we look into the statistics, email is still the most popular marketing channel out there. According to Statista, the global email users amounted to 3.9 billion in 2019!…
We are so excited about FluentCRM 1.5.0 which will be released at the end of March 2021. I would like to give you an overview of the features that are coming. This will be the biggest update since we launched FluentCRM. 1. Multi-Path Conditional Automation Funnel Yes, finally we are going to release this most…
Most businesses share similar business goals. Those are: More customer acquisition Better customer retention Reducing cost Selling more product/service and Making more profit Businesses revolve around customers. Thus, customer acquisition used to be among the top priorities of any business. It still is; any business strategy begins with the thought of customer acquisition. However, statistics…
Marketing success depends on a broad collection of factors. These factors change and become more diverse as the business evolves and grows. However, the goal remains the same – to grow and maintain customers. Businesses can undertake a plethora of marketing campaigns, i.e., email, social media, giveaways, etc., to achieve this goal. But how do…
At the core of every email marketing campaign is an email list. Your email list is one of your essential assets when it comes to marketing success. Want to get more subscribers to your email list right away? Well, there are some insanely efficient tactics you can try out. List buying or social media contests…
Do you have a lead onboarding strategy for when someone subscribes to your email list, or sign up for your free product/service? No? Frankly speaking, it’s a decent gesture to send a welcome email to your new subscribers. But if you’re not trying to do more with your onboarding emails, you’re ruining your best opportunity…
It’s no wonder that video marketing is growing crazy fast! It helps educate people, feels more human, and it’s easily digestible. If done correctly, video marketing engages people like nothing else does! Statistics also suggest something similar, 88% of people prefer to stay on websites decorated with a video. In fact, 95% of people prefer…
The retail industry is way more competitive than it was ever before. Why wouldn’t it be? The rise of eCommerce and growing interest in entrepreneurship has been adding to the competition every day. And to win the competition, you must stand out. Email marketing always comes first when we’re talking about winning the eCommerce competition….
Every year valentines season brings a chance to spike the first quarter revenue. While your business may not have a clear relation with romance, there’s nothing stopping you from getting on the boat. Whether online or traditional, businesses can’t help getting in on the massive revenue influx that comes in this time of year. Especially…
Database marketing became a common practice during the 1980s. The idea was initially formed from the idea of analyzing the customer’s behavior towards marketing campaigns. Consequently, the concept developed into more concepts and methodologies, and in the end, it was replicated into software. Today, we know that software by the name of customer relationship management…