Segmentation and Personalization

Don’t put all of your eggs in the same basket, as the popular business adage goes; the same can be said when it comes to successfully running an ad or…

As your business grows, so does your customer database. But if you can’t track who’s buying what and what they might be interested in buying next, all your marketing efforts…

Email marketing is one of the most successful ways of getting closer to your customers by introducing them to your products. But, what can make you stand out from the crowd…

Email is one of the most versatile mediums for communication ever used by businesses. You see, it does so much more than a pamphlet or a billboard could ever hope…

Do you ever wonder why your emails aren’t converting? Well, if you’re as enthusiastic about internet marketing as we are, it’s almost obvious that you’ve spent many sleepless nights asking…

As a marketer you must have some distinct goals such as growing your brand awareness, expanding sales funnels, and above all engaging your customers.  A large part of your success…

What’s the point of building your email list? Creating brand awareness? Reaching out to customers? Growing your business? Yeah, we know these are very important for a business. But at…

Marketing success depends on a broad collection of factors. These factors change and become more diverse as the business evolves and grows. However, the goal remains the same – to…