Tutorials

An Introduction to Email Sequences: Definition, Types, & Examples

ByMahmuda Maya May 25, 2021May 31, 2021

As of today, email marketing is considered the heart of the marketing funnel. Why? Because email marketing is the highest performing marketing channel in terms of return on investment (ROI). According to DMA’s report, the return you get for every dollar spent on email marketing is $40. But creating an effective email marketing plan, segmenting…

Tutorials

How to Segment FluentCRM Contacts Using Dynamic Tags?

ByNazir Uddin Himel May 22, 2021May 26, 2021

Just like most marketing channels, email marketing is constantly evolving. And with the evolved nature of this marketing channel, we simply can’t stress more on the importance of personalization in email marketing. However, it’s not an easy task. You may know that contact segmentation is the key to sending personalized, targeted emails to the right…