An Introduction to Email Sequences: Definition, Types, & Examples
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An Introduction to Email Sequences: Definition, Types, & Examples

As of today, email marketing is considered the heart of the marketing funnel. Why? Because email marketing is the highest performing marketing channel in terms of return on investment (ROI).  According to DMA’s report, the return you get for every dollar spent on email marketing is $40.  But creating an effective email marketing plan, segmenting…