121 Must-Know Email Segmentation Statistics: Supercharge Your Email Marketing in 2025

If you’re here, you’re probably wondering, “What’s the big deal about email segmentation?” or “How can I make my emails actually get opened, clicked, and loved?”

Well, here’s the deal—segmented email campaigns can drive 30% more opens and 50% more click-throughs than non-segmented ones. Most marketers (78%) say segmenting their email lists into groups is the best way to make their email campaigns work well. Some even think it brings in about 30% of their revenue.

But why? Because it’s not about blasting emails to everyone. It’s about sending the right message to the right people at the right time. When you tailor your content to what your audience actually wants, they’re more likely to engage—and that’s exactly what segmentation helps you do.

Ready to see the stats that prove it? Let’s dive in.

Why Should You Care About Email Segmentation?

Imagine this: You’re throwing a party. You’ve got vegans, meat lovers, gluten-free folks, and dessert fanatics all in one room. Now, would you serve the same dish to everyone? 

Nope!  You’d whip up a menu that makes each group drool—vegan tacos, juicy burgers, gluten-free pizza, and chocolate lava cake. Everyone leaves happy, raving about your hosting skills.

That’s exactly what email segmentation does. It’s like being the ultimate party host for your subscribers. Instead of blasting the same email to everyone, you send personalized, relevant content that makes them go, “Wow, this brand gets me!”

Spoiler alert: segmented email campaigns can blast your opens by 30% and skyrocket clicks by 50% compared to generic blasts NotifyVisitors. Oh, and marketers swear segmentation drives 30% of their email revenue NotifyVisitors. 

Ready to see the proof? Let’s dive into the stats that’ll make your email game legendary.

And the numbers don’t lie, and segmented campaigns can boost clicks by 50% Mailchimp. It’s not just smart—it’s profit-smart.

Email Segmentation Statistics That Will Blow Your Mind

Alright, buckle up. Here are 121 eye-popping stats (yep, you asked for it!) that scream, “Segmentation isn’t optional—it’s a must.” These numbers come straight from the experts, with links to back them up.

Open Rate Segment

1. Segmented campaigns score 14.31% more opens than non-segmented ones Glueup
2. 30% higher open rates for segmented emails NotifyVisitors
3. 46% higher open rates than normal marketing messages Instapage
4. Personalized subject lines boost opens by 50% Stripo
5. 18.8% open rate for personalized segmented emails vs. 13.1% for generic Drip
6. 39% of segmenting marketers see better opens MarchTech
7. 86% open rate for segmented welcome emails Tidio 
8. 24% open rate for 9 AM-12 PM segmented sends Tidio
9. 28.5% open rate for segmented education emails Campaign Monitor
10. 65% say segmented emails have better open GetResponse
11. Segmented campaigns score 14.31% more opens than non-segmented ones Mailchimp
12. 30% higher open rates for segmented emails NotifyVisitors
13. 39% of segmenting marketers see better opens HubSpot
14. 51.36% open rate for automated segmented emails Mailpro
15. 86% open rate for segmented welcome emails Tidio
16. 28.5% open rate for segmented education emails Campaign Monitor
17. 36.5% open rate growth for media segmented emails (2021-2023) Hubspot
18. 2x open rates for retail/entertainment with segmented personalization Mailmodo

Clicks & Click-Throughs

19. Clicks? Segmented emails get 100.95% more click-throughs Mailchimp
20. Personalized CTA brings a 202% increase in the click-through rate NotifyVisitors
21. 94% higher click-through rates for segmented vs. non-segmented Snov
22. 101% click increase with segmentation HubSpot
23. 13.44% click rate for AI-segmented emails Mailmodo
24. 25.15% click rate for referral/loyalty segmented campaigns Drip
25. 24.46% click rate for welcome automation Drip
26. 4.4% click rate for education-segmented emails Campaign Monitor
27. 17.2% click-to-open rate for real estate segmented emails Campaign Monitor

Revenue, ROI & pROFIT

28. Marketers using segmentation see a 760% revenue boost Data & Marketing Association
29.  80% of consumers are more likely to buy from brands that personalize Epsilon
30.  58% of email revenue comes from segmented sends NotifyVisitors
31.  ROI jumps from $36 to $45 per $1 spent with segmentation Sixth City Marketing
32.  Merchants with 2 or more segments earn 17x more revenue Drip
33.  Segmentation lifts ROI by 20% NotifyVisitors
34.  Top 20% of segmented e-commerce brands grab 80% of email revenue Drip
35.  Automated segmented emails drive 320% more revenue Campaign Monitor
36.  28% report higher revenue with segmentation HubSpot
37.  800% increase in ROI comes from segmented campaigns NotifyVisitors
38.  760% increase in revenue Data & Marketing Association (DMA)
39. 60% of consumers buy after segmented emails OptinMonster
40. 41.28 USD ROI for small firms with segmentation DMA via Mailmodo
41. 64% of marketers use AI for segmentation Mailmodo
42. 3x the average revenue per recipient than unsegmented campaigns OptinMonster
43. 30% of revenue from targeting segmented lists DMA via Mailmodo
44. ROI jumps to $40 per $1 spent with segmentation Sixth City Marketing
45. 59.44 USD ROI can be achieved with segmentation Data & Marketing Association(DMA)
46. Automated segmented emails drive 320% more revenue Campaign Monitor
47. 39% of segmenting marketers see better opens HubSpot
48. 28% report higher revenue with segmentation HubSpot

Conversion

49. Segmented emails are 6x more likely to convert HubSpot
50. 7.04% average conversion rate, doubling with segmentation WordStream
51. 49% of shoppers impulse-buy from segmented emails NotifyVisitors
52. 10% higher conversions for abandoned carts Klaviyo
53. 202% better conversions with personalized CTA Sender
54. 24% aim for sales with segmented emails Mailmodo
55. 34% average mobile open rate, up to 57% with segmentation Cognism
56. 122% median email ROI, boosted by segmentation Porch Group
57. Segmented newsletters get an open rate of 40.08% across industries GetResponse

Engagement

58. 56% of businesses using segmentation improve retention Tidio
59. 88% of users love emails tailored to them Snov
60. 10% open rate boost with image-based segmented emails HubSpot
61. 300% click increase with video in segmented emails Drip
62. 28% send transactional segmented emails Snov
63. 40% unsubscribe rate drop with segmentation OptinMonster
64. 0.1% unsubscribe rate with segmentation (2022 avg) Campaign Monitor
65. 13% use advanced segmentation in automation GetResponse
66. 4% use highly personalized segmentation Snov
67. 88% of users love emails tailored to them NotifyVisitors
68. 77.6% use segmented email for engagement Snov
69. 78% of marketers used email in 2022, segmentation boosts it Sixth City Marketing
70. 451% lead boost with segmented automation GetResponse
71. 51% of marketers say segmentation is their top tactic Snov

AI

72. 38% plan to use AI in 2024 for segmentation HubSpot
73. 64% of marketers use AI for segmentation HubSpot
74. 51% say AI-segmented emails beat traditional ones Statista
75. 20% see no change with AI segmentation Statista
76. 40% use AI for segmented content creation Statista
77. 34% use AI for segmented newsletters Statista
78. 41% revenue boost with AI segmentation Mailmodo
79. 71% see positive ROI with AI-segmented emails HubSpot
80. 72% say AI makes segmentation more productive HubSpot
81. 38% plan to use AI in 2024 for segmentation HubSpot
82. 51% say AI-segmented emails beat traditional ones Statista
83. 20% see no change with AI segmentation Statista
84. 40% use AI for segmented content creation Statista
85. 34% use AI for segmented newsletters Statista
86. 41% revenue boost with AI segmentation Mailmodo
87. 71% see positive ROI with AI-segmented emails HubSpot
88. 72% say AI makes segmentation more productive HubSpot
89.  AI adoption in email marketing  is now 51% Marketing Drive
90.  19% of companies use AI for customer segmentation Standford AI Index
91. 90% of firms using personas get better audience insights Salesgenie
92. 31% of businesses use basic segmentation GetResponse

Retention & Unsubscribe

93. 56% of businesses using segmentation improve retention Matomo
94. 50% unsubscribe rate drop with segmentation Klaviyo
95.  50% decrease in unsubscribe rate with segmentation OptinMonster
96. 2.76% average bounce rate, lower with segmentation Snov
97. Spam report has gone to 44.5% from 49% after segmentation Statista
98. 69% flag spam by subject line—segment smart Snov
99. 50% plan to increase personalization with segmentation Cognism
100. 0.30% unsubscribe rate for triggered segmented emails Snov

More Statistics

101. 0.08% unsubscribe rate with segmentation (2024) MailerLite
102. 37% of marketers say segmentation cuts spam complaints Tidio
103. 15% lead boost with segmented automation GetResponse
104. 67% of Gen Z check email on phones, loving segmented content OptinMonster
105. 59% of Millennials dig mobile-segmented emails Stripo
106. 15% mobile click increase with responsive segmented design Campaign Monitor
107. 20.41% of emails opened in the first hour with segmented timing GetResponse
108. 24% open rate for 9 AM-12 PM segmented sends Tidio
109. 27% open rate for 12 PM-3 PM segmented sends Tidio
110. 18% open rate for 3 PM-6 PM segmented emails Tidio
111. 0.1% unsubscribe rate with segmentation (2022 avg) Campaign Monitor
112. 60% of consumers buy after segmented emails OptinMonster
113. 40% click boost for mobile-optimized segmented emails Campaign Monitor
114. 4.6 billion email users in 2025—your segmented audience awaits Statista
115. 49% of shoppers impulse-buy from segmented emails NotifyVisitors
116. 4.5 billion email users in 2025—your segmented audience awaits Sixth City Marketing
117. 25% of revenue comes from segmented lists Data & Marketing Association (DMA)
118. 51% of marketers say segmentation is their top tactic Snov
119. 31% of businesses use basic segmentation GetResponse
120. 74% of consumers hate irrelevant email segmentation fixes that Campaign Monitor
121. 37% of emails are automated and segmented Data & Marketing Association (DMA)

Types of Email Segmentation

Now that you’re convinced segmentation is awesome, let’s talk about how you can slice and dice your email list like a pro. It’s all about contact segmentation.

Here are the most popular ways to segment:

1. Demographic Segmentation

Think age, gender, location, or job title. For example, a clothing brand might send winter coat promotions to subscribers in colder regions and swimsuits to those near the beach.

Pro-Tip: There is a slight difference between demographic and behavioral segmentation. Find out more here.

2. Behavioral Segmentation

This is all about actions. Did someone abandon their cart? Send them a reminder. Did they click on a specific product? Follow up with related items.

And for more detailed guidance, follow this video.

3. Psychographic Segmentation

This one’s a bit deeper. It’s about interests, values, and lifestyles. For instance, a fitness brand might send yoga tips to wellness enthusiasts and high-intensity workout plans to gym rats.

Pro-Tips: Know all the ins and outs of psychographic segmentation from this blog. If you want to do better, you should know better.

4. Engagement Level Segmentation

Separate your super fans from the silent observers. Send re-engagement campaigns to inactive subscribers and exclusive offers to your most engaged ones.

5. Geographic Segmentation

Group your audience according to their geographical location. Then send a mail newsletter to them according to their suitable time zone. Even better if you could segment them according to their country, and the language they use.

Pro-Tip: But these are not on. For a better understanding, feel free to take a look here!

Real-Life Examples of Segmentation Wins

Let’s get inspired by some brands that nailed segmentation:

Netflix

Netflix literally creates a record of personalizing. And at this point, they are their only competitor.

They recommend shows based on what you’ve watched. Imagine getting an email like, “Hey, since you binged Stranger Things, here are more sci-fi thrillers you’ll love!”

You are bound to click those emails for sure.

Spotify

Anyone who uses Spotify knows how their algorithm is.

Their “Discover Weekly” playlist is a masterclass in behavioral segmentation. They recommend songs based on your preferred music, band, and genre. They even suggest new songs based on your taste and mood.

Booking.com

Booking.com created a great example of how personalization and segmentation are done.

They follow the process of segmentation even more boldly. They observe where you are planning to go on your next trip, and offer you their service according to that information.

Pinterest

If you have watched the documentary ‘The Social Dilemma’ then you already know pretty well, how amazing Pinterest‘s personalization algorithm is. Pinterest reshuffles your home exactly what you have searched for recently. Not just that, they track what you look for usually and keep them in your feed.

These brands don’t just send emails—they send experiences. And that’s what segmentation lets you do.

Segmentation Best Practises

Let’s be honest—no one likes being lumped into a crowd and treated like just another name on a list. That’s where segmentation steps in. It’s not just a fancy marketing term—it’s how you make people feel seen, heard, and actually interested in what you’re sending.

Ready to make your emails feel a whole lot more personal (and way less spammy)?

• Know your people first: Seriously, don’t guess. Dive into data, behaviors, and preferences—get to know who’s on the other side of the screen.

• Don’t go overboard: Too many segments = a headache. Keep it simple and purposeful. You’re not assembling a jigsaw puzzle.

• Segment with a goal in mind: Ask yourself, “What do I want this group to do?” If you don’t know, they won’t either.

• Use behavior, not just basics: Age and location are cool… but clicks, opens, purchases, and scrolls? That’s where the real magic lives.

• Keep testing and tweaking: No segment is perfect forever. People change, and so should your segments. Refresh often.

• Personalize smartly: Segmentation is step one. Use it to actually talk differently to each group. Otherwise, what’s the point?

• Don’t forget the lurkers: Yep, those quiet subscribers deserve love too. Re-engagement segments can work wonders.

• Automate the boring stuff: Let your CRM do the heavy lifting. Dynamic segments > manual misery.

So go on—treat your subscribers like real people, not just data points. They’ll thank you with clicks, opens, and maybe even love letters (okay, maybe just conversions, but still).

The Future of Email Segmentation

Email segmentation isn’t just a trend—it’s evolving. Email segmentation is evolving fast, and here’s what’s on the horizon for 2025:

• AI-Powered Segmentation: Imagine tools that predict what your subscribers want before they even know it. First, AI-powered segmentation is taking center stage. Imagine tools predicting what your subscribers want before they even know it, with stats showing 51% of marketers already using AI for segmentation.

• Hyper-Personalization: Then, there’s hyper-personalization. Think emails that feel like they were written just for each reader, going beyond basic “Hi [Name].” And the email contains your favorite things or gives you a gift card, exactly what you have been looking for.

• Privacy-First Segmentation: Privacy is also huge, with a focus on using first-party data to comply with regulations, ensuring you’re ethical and legal. With data privacy laws tightening, segmentation will focus on ethical data use. 

Plus, segmentation will integrate with other channels like social media and SMS for a seamless customer experience, and advanced analytics will let you update segments in real time based on the latest actions.

Stay a few steps ahead of others, and your emails will stand out in crowded inboxes.

Let’s Make Your Emails Smarter with Segmentation, Not Louder

Here’s the truth: nobody’s clicking on boring, blast-it-to-everyone emails anymore. Your audience craves relevance, and segmentation is how you deliver it. It’s not just about boosting your open rates (though that’s a nice flex). It’s about building real, meaningful connections—one targeted email at a time.

So, don’t just send more emails—send better ones.

Start segmenting your list today and give your subscribers content they actually care about!

And if you want to do it the smart way? FluentCRM has all the tools to make segmentation effortless and effective—right inside your WordPress dashboard.

Smarter emails start here. Ready to roll? Let FluentCRM help you lead the way.

Frequently Asked Questions

Before wrapping it up, let’s dive into some frequently asked questions about email segmentation and email segmentation statistics: