x winning product launch email subject lines to drive more sales (1)

80 Winning Product Launch Email Subject Lines to Nail Your Launch Campaign


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There’s no valid point in launching the most magnificent product without anyone knowing, right?

If you’re launching a new product, you need to let your targeted customers know about it. And the most efficient way of reaching their doorstep is by sending them a product launch email. No need to mention, a great product launch email starts with a great subject line.

In this blog, we decided to provide you with the how-tos for writing great subject lines as well as some proven product launch email subject lines for inspiration. You can use these to generate your next awesome product launch email subject line that’ll nitro boost your sales!

Let’s start!

How to write a great product launch email subject line

47% of recipients open emails because of the subject line. Thus, there’s no denying the utter necessity of good subject lines in emails!

In order to persuade your customers to open your product launch email in the first place, you have to grab their attention with the subject line. But that’s not all, there are several other best practices to follow for writing a great subject line.

Let’s have a look!

  • Keep it concise and clear: 69% of email recipients mark emails as spam solely based on the subject line. Unnecessarily long and odd-looking subject lines can make your email look spammy. So, the subject line has to look squeaky clean, and polished. Try to convey your thoughts with the least amount of words in the subject line. Avoid the fluff and keep your subject line concise and clear.
  • Use urgency and scarcity: Stats show that subject lines that create a sense of urgency and exclusivity boost email open rates by 22%. Therefore, your product launch email subject line should invoke scarcity and urgency. A well-crafted subject line should also ideally invoke FOMO.
  • Highlight your product’s USP: When you introduce a product with some unique features, don’t conceal them. Highlight the advantage of using your product. You can grab the reader’s attention, educate your prospect on the product, and communicate the key selling point of your product within a single email. To emphasize the value proposition in your subject line, try to focus on the unique features of your product and how it’ll benefit its user.
  • Add a touch of personalization: Research done on roughly 7 billion emails revealed that emails with personalized subject lines had a 50% open rate. Even the simplest way of personalizing an email —including the recipient’s name can boost open rates by as much as 21.2%. So make sure you’re personalizing your email subject line whenever possible!

Now that you know what to do when writing an email subject line for a product launch, let’s get to some popular email subject lines for inspiration!

80 product launch email subject lines to nail your next campaign

Taking inspiration from other good subject lines helps you hone your own skills. Before you write the subject lines for your next product launch, the best thing to do is to take inspiration from people or brands that did it well.

Here we present some excellent examples of product launch subject lines that you could use to get inspiration and write even better subject lines for your own product launch.

Let’s get started!

New product launch email subject line examples

Many of your recipients will decide whether to open the email or not just by seeing the subject line. A creative and unique subject line will prompt your email recipients to open the email out of their own curiosity and need.

While sending out product launch emails, you want to be creative and write original and intriguing subject lines. Although being creative demands you to write your email’s subject line yourself, you can absolutely take inspiration from other people’s subject lines they originally wrote.

If you’re looking for inspiration, you should check out the subject lines below:

  • Elevate your skincare game with our nourishing new products.
  • Shop the latest styles now!
  • Introducing our new color collection!
  • Get summer-ready with our latest arrivals!
  • Don’t miss out on these must-haves!
  • New arrivals selling fast!
  • Stay trendy with our latest collection!
  • Get ahead with our newest innovations!
  • Stay cool with our refreshing new products!
  • Exciting new flavors added!
  • Embrace summertime with our new scents!
  • Our latest innovation is better than ever!
  • Thrilled to announce our latest launch!
  • Discover our newest release!
  • Don’t miss our latest products!
  • Our latest release is finally here!

FOMO invoking product launch email subject lines

Some of your prospects would hold out their purchase decision deliberately. But once you nudge your recipients slightly that the product is running out, they’d rush into buying the products.

FOMO, aka fear of missing out, is the primary motivator of purchasing for many of your prospects. But this is a crucial task that needs some effort from your end. Luckily, there are brands who do this really nicely and you could take inspiration from what has already worked for them.

Here are some examples of FOMO subject lines from thought leaders:

  • JetBlue: “You’re missing out on points.”
  • Warby Parker: “Uh-oh, your prescription is expiring”
  • Jersey Mike’s Subs: “Mary, Earn double points today only”
  • Digital Marketer: “[URGENT] You’ve got ONE DAY to watch this…”
  • Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”
  • Digital Marketer: “[WEEKEND ONLY] Get this NOW before it’s gone…”
  • Guess: “Tonight only: A denim lover’s dream”

Funny product launch email subject lines

In this era of memes running rampant all over the internet, being humorous gets you the most amount of audience engagement. Besides, relatable humor adds value in personalizing the email too.

Being funny and relatable gets you to connect with your recipients on a deeper level. You could pique your recipient’s interest by being funny and a funny subject line is the most likely to be read by your audience.

Here are some examples of funny product launch subject lines to tickle the funny bone:

  • OpenTable: “Licking your phone never tasted so good”
  • UncommonGoods: “As You Wish” 
  • Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45 am on a Wednesday.)
  • The Hustle: “Look what you did, you little jerk…”
  • Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”
  • Travelocity: “Need a day at the beach? Just scratch n’ sniff your way to paradise…
  • Gozengo: “NEW! Vacation on Mars”
  • “Our new product will change your life (or at least your morning routine)!”
  • “Unleash your inner superhero with our latest product!”
  • “Warning: our new product may cause excessive smiling and happiness!”
  • “Our new product will make you wonder how you ever lived without it!”
  • “Experience the future of (insert product category) with our latest innovation!”
  • “We’re launching a product so cool, it’ll make the polar ice caps jealous!”
  • “The wait is over, our latest product is here to change your world (and your wardrobe)!”

Curiosity-inducing product launch email subject lines

Getting your customers curious starts off with the subject line. A curiosity-inducing subject line would compel your recipients to open your email out of their own spite —boosting your email open rate.

Moreover, using interesting language grabs the recipient’s attention and makes them curious about what’s inside the email(Think of words like “secret,” “surprising,” or “unusual”).

The key is to make the recipient want to know more and keep them anticipating until they open the email. Avoid using clickbait or misleading subject lines, as these can harm your reputation and lead to lower engagement in the long run.

Here are some great examples:

  • Refinery29: “10 bizarre money habits making Millennials Richer”
  • The Hustle: “A faster donkey”
  • Chubbies: “Hologram Shorts?!”
  • Digital Marketer: “Is this the hottest career in marketing?”
  • GrubHub: “Last Day To See What This Mystery Email Is All About”
  • Thrillist: “What They Eat In Prison”
  • Mary Fernandez: “? a surprise gift for you! {unwrap}”
  • Manicube: “Don’t Open This Email”
  • Digital Marketer: “Check out my new “man cave” [PICS]”

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Product launch email subject lines that identify the user’s pain points

Identifying your customers’ pain points is the key to making your customers happy. If you address one or multiple of your prospect’s pain points right in the subject line, they’d expect your email to contain the solution for their problems prompting them to open your email.

By showing your understanding of your audience’s challenges and the commitment to help them find solutions, you can build a positive brand reputation and establish trust with your recipient too.

Though you have to interact and genuinely understand the specific pain points, it doesn’t do anything but help to get inspiration from the brands that set examples of perfect email subject lines that identify and address users’ pain points.

Here are some great examples:

  • Pizza Hut: “Feed your guests without breaking the bank”
  • IKEA: “Where do all these toys go?”
  • IKEA: “Get more kitchen space with these easy fixes”
  • HP: “Stop wasting money on ink”
  • Sephora: “Your beauty issues, solved”
  • Uber: “Since we can’t all win the lottery…”
  • Thrillist: “How to Survive Your Next Overnight Flight”
  • Guess: “Wanted: Cute and affordable fashions”
  • Evernote: “Stop wasting time on mindless work”
  • Duolingo: “Learn a language with only 5 minutes per day”

Personalized product launch email subject lines

Personalizing email subject lines gains you several perks such as —increased open rates, improved engagement, higher conversion rates, better segmentation, and improved brand loyalty.

By tailoring subject lines to the recipient’s interests or behavior, you can craft more targeted and relevant emails that resonate with your audience and demonstrate the value of your product or service. This can foster stronger relationships with your customers and increase brand loyalty.

Overall, personalizing the subject lines in your product launch email gains the attention of your email recipients and helps build a stronger relationship with them.

Follow these personalized subject lines to craft your own:

  • James Malinchak: “Crazy Invitation, I am Going to Buy You Lunch…”
  • Harry’s: “Two razors for your friends (on us)”
  • Brooklinen: “Vanilla or Chocolate?”
  • Bonnie Fahy: “Mary, do you remember me?”
  • UrbanDaddy: “You’ve Changed”
  • Mary Fernandez: “? your detailed results…”
  • Revolution Tea: “Thanks for helping us”
  • Sam from The Hustle: “I love you”
  • Rent the Runway: “Happy Birthday Mary – Surprise Inside!”
  • Guess: “Mary, check out these hand-picked looks”
  • Ryan Levesque: “Seriously, Who DOES This?”
  • Jon Morrow: “Quick favor?”
  • Influitive: “So I’ll pick you up at 7?”
  • John Lee Dumas: “Are you coming?”
  • Mary Fernandez: “You free this Thursday at 12PM PST? [guest blogging class]”

Greed-provoking product launch email subject lines

Provoking greed in your subject lines works for many of your prospects. Get inspired to do it right from these examples:

  • HP: “Flash. Sale. Alert.”
  • Seafolly: “A new product you won’t pass on”
  • Rapha: “Complimentary gift wrap on all purchases”
  • La Mer: “A little luxury at a great price”
  • Topshop: “Meet your new jeans”
  • Guess: “25% off your favorites”
  • Rip Curl: “Two for two”
  • Topshop: “Get a head start on summer”
  • HP: “New must-haves for your office”

Mistakes to avoid when writing product launch email subject lines

We’ve mentioned the best practices while writing your product launch subject lines which can boost your email open rate and click-through rate by a high margin. Now’s the time to warn you about the bad practices that can demolish your reputation.

Let’s take a look!

Being too vague or generic

People want authenticity in the emails they receive. Sending those generic one-size-fits-all emails is quite the opposite of being authentic to your customers. Sending generic and non-substantial subject lines might make your emails land in the junk or spam folder for good.

If you’ve thought ahead and designed an optimal opt-in form for your email leads, now’s the time to use the data to define your target audience and segment your email list

Write stellar subject lines using the information and send out personalized, unique emails to each segment of your customer base. These personalized emails will resonate with your customer base and engage their curiosity to bring up more email opens and click-throughs.

Not optimizing for mobile

Statistics show that as much as 81% of people check emails using their smartphones. So, it’s crucial that you optimize your email and the subject lines for mobile devices.

Also, make sure your subject line doesn’t turn into random characters, numbers, or code when opened on a mobile device. Test your emails on mobile platforms so you could easily spot if there are any mistakes from your end.

Unrecognizable text or shapes in the subject line will land you in the not-so-desirable spam folder.

Using clickbait or misleading information

Marketing emails are hitting everyone’s inbox almost constantly. Being seen by people is the main challenge here. Some marketers choose to send emails with clickbait subject lines to persuade people to open their emails, that’s the rock bottom any marketer can hit.

Let’s say, a person opens an email containing a clickbait subject line but he doesn’t actually get what he was offered. That would surely infuriate them to the point that they’ll report your email as spam, and when that happens enough times, you can say goodbye to your email open rate.

Overusing capital letters and emojis

All caps and overuse of emojis often trigger spam filters which might cause your email to be delivered right into the spam folder of your recipient’s inbox.

The overuse of all caps or emojis is a bad practice while writing the subject line for your product launch email. Using all caps translates to shouting and might come off as shouting or being rude to the recipient.

Similarly, overuse of emojis in the subject line might harm your email open rate. Also, emojis are rendered differently on different platforms, so they might turn into strange characters on some devices.

Start sending better product launch emails today!

Better emails start with better subject lines. The subject line is the first thing that appears in the recipient’s inbox. This is why you can’t overlook the sheer importance of subject lines when it comes to product launch emails. 

With this piece of writing, we tried to help and inspire you to write better subject lines for your product launch email so you could get more opens in your emails resulting in a substantial boost in sales. 

Did you launch a product launch email campaign with a great email subject line? Share what worked for you or any thoughts related to this in the comments below!

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