Blogging and email marketing go together like chocolate and peanut butter or mac and cheese. You can’t deny the strong connection between these two. There’s a thing that you won’t often hear online – a planned email list is much more important than blog traffic for a blogger.
Yes, you heard that right! Email subscribers = value for bloggers. If you’re a blogger, email marketing can be one of the most effective ways to promote your content and business. You can achieve your goal in several ways. As a beginner, you’ll need a fitting email marketing platform and plans to encourage your audience to subscribe. If you want, some affiliate links to make some passive revenue will be helpful too.
Here, we’ll offer you a reliable and accurate guide that will get your job done. We’ll also explain why email marketing is important and offer some essential tips to help you make a plan. So, let’s dig deeper!
Why should bloggers pay heed to email marketing?
As a blogger, you might be wondering why do you need an email marketing strategy? Because email marketing for blogs isn’t as popular as for brands promoting products. However, it can be a powerful way to drive more visitors to your blog when done right. You can get valuable data from your audience when you gain their trust.
“Email marketing and a blog serve different purposes, and a smart content marketing program will usually include both”– Sonia Simone
In a world where most blog readers read a single post and never come back to your blog again, Email Marketing can be a great way to get those readers back to your site and establish loyalty. It can also open windows of opportunity for you to get your content easily monetized.
7 awesome email marketing tips for bloggers
Email marketing isn’t necessarily an entirely different task for bloggers. Your blog can be running together with your email marketing campaign strategy to serve your readers and bring you closer to your content marketing goals.
By using blogging and email marketing together, you can make your business unstoppable in the following seven ways:
1. Build a quality email subscriber list
To get started, you’ll need to build your subscriber list. Arguably, this can be the most thought-provoking and challenging part of email marketing.
Your finely crafted content will get no engagement if you don’t have any subscribers, it’s obvious. And that subscriber list should be solid, not a big one with unnecessary people who won’t open your emails, let alone engaging with your content.
On the other side, a small but quality email list lets you communicate with the audience and increase engagement. They find value in your content, and ultimately you can persuade them to take a particular action.
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”– Ramsay Leimenstoll
To get a quality email subscriber list, you’ll need a blog email subscription form on your website. Mainly, you want it to be perfect and draw your readers’ attention with a compelling call to action (CTA). You can set one on your home page or can even use a popup.
See example below:
2. Select an effective email marketing platform
The most important thing you’ll have to do is choose an email marketing platform that effortlessly integrates with the tools and apps you use to maintain your site. You should choose the best email marketing service for bloggers to meet your needs. Using the right tool, you can compose simple emails to get the job done within minutes. Check out this Udemy email:
Here Udemy uses a simple email format. Specific promotion is at the top with an additional link to the product at the bottom.
To design high-converting emails in WordPress that are stylish and resourceful, we recommend (and use) FluentCRM.
3. Blog posts can be your cookies
Now that you’ve got a subscriber list, you can focus on sending your emails. Your job is to make sure people open and read your emails regularly. Linking your blog content with your email campaign strategy is a great way to do so.
Your readers love to read your content because of your writing style and the information you provide them. So, why not email blog posts and give them a taste of your latest content?
Your email content must head back to your website in some way. It helps you to increase engagement on your blog and keep your readers captivated with valuable content. Before heading to your content, your readers may want to have a glimpse of what you’re offering. You can send out the beginning of your post or an interesting quote, inserting a link that leads to the full article on your website.
Have a look at this Neil Patel email:
A simple email message comes with some links to the most recent blog post, as well as the first few sentences of the blog. The goal is to get the reader hooked to the excerpt, so they become interested enough to finish the rest of the blog. A hike in your blog’s traffic and overall engagement is just a matter of time after that.
4. Create a schedule
When a tree falls in the woods with no one around, does it make a sound? It doesn’t make sense if you write the most appealing and engaging emails on the internet and no one is reading them. You, too, are not making a sound.
There has been much research done to find out the best days and times to send emails. The fact is, there is no particular time that can consistently provide outstanding results every time. People tend to open their emails in the morning but may not click on the link. A study shows there’s a peak at 10 a.m. So, 9-11 a.m. is the best time to send your emails.
Also, you can send your emails at lunch break because people are more likely to check their emails at that time. Another research shows that 53% of emails are opened on workdays between 9 a.m. to 5 p.m. Avoid sending emails on Mondays.
Now you know when to send your emails, so just make a routine and be consistent. See this graph below to have an idea:
5. Track engagements
“That which is measured improves.”– Karl Pearson
People trust email marketing the most than any other form of marketing – 77% of internet users prefer to get emails over other online channels, and there isn’t a close second place. So, email marketing can be a great medium to connect with your audiences. To build a smooth relationship between you and your customers, you must track engagements.
Most email marketing platforms provide built-in analytic tools to assess open rates, click-through rates, and a bunch of other information that can help you know more about your subscribers. It’s crucial to check this information regularly. Don’t just leave it there! You can monitor trends over time that will uncover valuable info like – which days or times of the week your subscribers are more interested in opening emails and the type of content they like to read (blog ideas, videos, tips & tricks, etc.). To better your brand’s email strategy, tracking these data is essential and inevitable.
6. Use email marketing automation
After setting up your lists, set up email marketing automation to improve your relationship with your customer. Though newsletters and other one-off campaigns are necessary, creating an email campaign that automatically sends out emails to your subscribers is an amazing way to stay in touch with your audience. Also, once the initial setup is done, the rest of the process takes minimal effort.
When a particular person encounters a given trigger – like purchasing something or opting in for a free download, a fitting campaign will automatically be sent to them. It’ll help you collect leads or present yourself to them so that you get the most out of their interaction with your blog.
For example, if someone subscribes to your weekly newsletter, the perfect automated email campaign would be a welcome series. It’s widely known as email marketing automation. After entering information, the subscriber will get a welcome email. This mail will drive them to the next steps they might want to take and the resources you want them to see.
7. A/B testing
A/B testing is also called split testing. It is the way to test two versions of your content. Whether it is a pop-up form, video, button, or any other thing from the tips we’ve mentioned above, it’s best to run them all through the A/B test. Whatever you’re doing for your business growth, you want to make sure it’s bringing the best output.
And before you launch your email campaigns, make sure that you A/B test your subject line to win maximum email opens.
Best email marketing software for bloggers
By now, you know all the required elements to reach your content marketing goals and email marketing goals. What you need to know next is which email marketing service would be best for your blogging. The elements we have mentioned all serve important individual purposes, but they all come together to make one functional email marketing system. And for that, you need a tool.
To get started with your email marketing mission, FluentCRM can be useful for you to reach your goals effortlessly. It has all the features to run a successful email marketing campaign strategy, and it doesn’t end here. Once you start using FluentCRM, you will come across many more exciting features that we haven’t talked about!
The best part?
It has a free version. Give it a try! There’s no way you’ll regret it.
The goal of this article was to shed some light on how email marketing is helpful for increasing traffic and revenue. We hope you learned something new. Don’t miss a single opportunity to offer valuable, suitable, and necessary content to your readers in a convenient way.
If you find the tips helpful, don’t forget to share your opinion in the comment box. If you think you need help putting these tips into action, do reach out without any hesitation. We’d love to help you!