Automate the Next Step for Every Customer

Automatically keep your audience engaged across every stage of their journey, When someone signs up, buys, books, or joins, FluentCRM can start the next useful email or action inside your website!

Marketing automation workflow for a beam spring flash sale.

Trusted By 80,000+ Businesses Worldwide

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Turn User Actions into Automated Workflows

Transform everyday website interactions (sign-ups, logins, or profile updates) into automated workflows that engage, manage, and enhance user experience.

Welcome New Subscribers

Onboard newly signed up users with nurturing emails and product education so they act faster.

Email marketing automation workflow with Bellroy welcome email and discount.

Re-engage Inactive Users

Detect inactive contacts and send targeted emails to bring them back and increase engagement.

Email automation flow for re-engaging inactive contacts with email preview.

Upsell Relevant Products

Promote related products and increase order value by automating emails based on product purchases

E-commerce automation workflow showing upsell, cross-sell, and coupon offers.

Recover Abandoned Carts

Recover lost sales with automated reminders or offers when a customer leaves without purchasing

Abandoned cart email automation with skincare product offer.

Guide New Students

When a user enrolls in a course, send welcome emails, lessons, or progress reminders automatically.

Automated course enrollment workflow with welcome email and community steps.

Increase Member Retention

Send targeted emails based on membership level, upgrades, or renewals to improve retention.

Marketing automation flowchart for subscription renewal with special offer.

Community Engagement

Trigger emails when users join, post, or interact so you can keep your community active.

community engagement
Email marketing automation workflow with Bellroy welcome email and discount.
Email automation flow for re-engaging inactive contacts with email preview.
E-commerce automation workflow showing upsell, cross-sell, and coupon offers.
Abandoned cart email automation with skincare product offer.
Automated course enrollment workflow with welcome email and community steps.
Marketing automation flowchart for subscription renewal with special offer.
community engagement

Most Tools Stop at Email. FluentCRM Automates Your Stack

Go beyond email and trigger workflows from your site, plugins, and user activity. Automating your WordPress stack has never been this simple!

Trigger Automations from Real Events

Start automation from form submissions, purchases, bookings, and course activity, so every workflow responds to real user behavior.

Digital overlay of sales data and discounts over store hoodies.

Automate Actions Across Your Tools

Connect your favourite tools and automate contact updates, student enrollments, task assigning, and more plugin-based actions.

Workflow diagram showing automation triggers and branching actions.

Automate Emails & SMS Based on User Behavior

Trigger email and SMS campaigns automatically and send the most relevant content to each customer at the right time.

automate emails & sms based on user behavior

Build Endless Workflows Across One Ecosystem

Run faster workflows with less setup and better data flow by connecting FluentCRM with Fluent Forms, FluentCart, and other Fluent tools.

Connect your favorite digital tools into a seamless, integrated ecosystem. Streamline your workflow by bringing all your essential apps together.

Get Started with Ready Workflow Templates

Import a ready-to-use automation recipe, adjust it to fit your goal, and move from idea to execution faster.

create emails in minutes with stunning templates

See What You Can Automate

Choose the event that starts a workflow, set the next action, then use conditions, timing, and goals to guide each customer journey.

Triggers

CRM

Fluent Forms

FluentBooking

fluentCart

WordPress

FluentCommunity

FluentBoards

Tutor LMS

WooCommerce

Easy Digital Downloads

AffiliateWP

LearnDash

LifterLMS

MemberPress

Paid Memberships Pro

Restrict Content Pro

WishList

SureCart

Voxel

Actions

CRM Actions

Email Actions

WordPress Actions

WooCommerce Actions

LearnDash Actions

LifterLMS Actions

Tutor LMS Actions

Goal
Conditions

Contact Created

Starts the automation when a new contact is created.

Contact’s Birthday

Starts the automation on the contact’s birthday.

List Applied

This will run when the selected lists are applied to a contact

List Removed

This will run when selected lists have been removed from a contact

Tag Applied

Starts the automation when specific tags are added to a contact.

Tag Removed

Starts the automation when specific tags are removed from a contact.

Tracking Event Recorded

Starts the automation when a tracking event is recorded for a contact.

Company Applied

Starts the automation when specific companies are assigned to a contact.

Company Removed

Starts the automation when specific companies are removed from a contact.

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New Form Submission

Starts the automation when a new form submission is received.

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Subscription Payment Received

Starts the automation when a Fluent Forms subscription payment is successfully received.

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Subscription Cancelled

Starts the automation when a subscription is cancelled through Fluent Forms.

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New Booking

Starts the automation when a new booking is confirmed in FluentBooking.

fbooking

Booking Cancelled

Starts the automation when a booking is cancelled in FluentBooking.

fbooking

Booking Completed

Starts the automation when a booking is completed in FluentBooking.

fbooking

Booking Rescheduled

Starts the automation when a booking is rescheduled in FluentBooking.

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Order Paid (Payment/Subscription)

Starts the automation when a FluentCart order is successfully paid.

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Order Shipped

Starts the automation when a FluentCart order is marked as shipped.

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Order Delivered

Starts the automation when a FluentCart order is marked as delivered.

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Order Refunded (Full)

Starts the automation when a FluentCart order is fully refunded.

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Order Canceled

Starts the automation when a FluentCart order is canceled.

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Subscription Expired / End of Access Validity

Starts the automation when a FluentCart subscription expires.

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Subscription Activated

Starts the automation when a FluentCart subscription is activated.

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Subscription Cancelled

Starts the automation when a FluentCart subscription is cancelled.

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Subscription Renewed

Starts the automation when a FluentCart subscription is renewed.

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Subscription End of Term (Completed)

Starts the automation when a FluentCart subscription reaches the end of its term.

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Cart Abandoned – FluentCart

Starts the automation when a customer abandons their cart in FluentCart.

New User Sign Up

Starts the automation when a new user registers on your site.

User Login

Starts the automation when a user logs in to your site.

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Joined a Space

Starts the automation when a user joins a space in FluentCommunity.

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Enrolled in a Course

Starts the automation when a user enrolls in a course in FluentCommunity.

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Completed a Course

Starts the automation when a user completes a course in FluentCommunity.

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Section/Topic Completed

Starts the automation when a student completes a section or topic in FluentCommunity.

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Lesson Completed

Starts the automation when a student completes a lesson in FluentCommunity.

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Affiliate Account Approved

Starts the automation when an affiliate account is approved in FluentAffiliate.

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Affiliate Registered as Pending

Starts the automation when a new affiliate registers with a pending status in FluentAffiliate.

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Successful Referral Created

Starts the automation when a successful referral is created from a paid order in FluentAffiliate.

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Affiliate Payout Sent

Starts the automation when an affiliate payout is marked as paid in FluentAffiliate.

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Contact Added to Task

Starts the automation when a contact is added to a task in FluentBoards.

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Stage Changed

Starts the automation when the stage of a task linked to a CRM contact changes in FluentBoards.

Course Enrolled

Starts the automation when a student enrolls in a course in Tutor LMS.

Course Completed

Starts the automation when a student completes a course in Tutor LMS.

Lesson Completed

Starts the automation when a student completes a lesson in Tutor LMS.

New Order (Processing)

Starts the automation when a new WooCommerce order is marked as processing.

Order Completed

Starts the automation when a WooCommerce order is completed.

Subscription Activated

Starts the automation when a WooCommerce subscription is activated.

Renewal Payment Received

Starts the automation when a WooCommerce recurring payment is received.

WooCommerce Subscription Cancelled

Starts the automation when a WooCommerce subscription is cancelled.

Renewal Payment Failed

Starts the automation when a WooCommerce subscription payment fails.

Renewal Subscription Expired

Starts the automation when a WooCommerce subscription expires.

EDD – New Order Success

Starts the automation when a new Easy Digital Downloads order is successfully paid.

License Expired

Starts the automation when a software license expires in EDD.

Renewal Payment Received

Starts the automation when a renewal payment is received for an active EDD subscription.

Recurring Subscription Expired

Starts the automation when a recurring subscription expires.

New Affiliate Joined

Starts the automation when a new affiliate account is approved or registered.

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Course Enrolled

Starts the automation when a student enrolls in a course.

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Course Completed

Starts the automation when a student completes a course.

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Lesson Completed

Starts the automation when a student completes a lesson.

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Topic Completed

Starts the automation when a student completes a lesson topic.

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Group Enrolled

Starts the automation when a user enrolls in a group.

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Course Left

Starts the automation when a student leaves a course.

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Course Enrolled

Starts the automation when a student enrolls in a course.

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Course Completed

Starts the automation when a student completes a course.

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Lesson Completed

Starts the automation when a student completes a lesson.

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Joined Membership

Starts the automation when a student joins a membership level.

Membership Enrolled

Starts the automation when a member joins a membership level.

Subscription Expired

Starts the automation when a member subscription expires.

PMPro Membership Enrolled

Starts the automation when a member joins a membership level.

PMPro Membership Level Expired

Starts the automation when a membership level expires.

PMPro Membership Level Cancelled

Starts the automation when a membership level is cancelled.

RCP Membership Enrolled

Starts the automation when a member joins a membership level.

RCP Membership Cancelled

Starts the automation when a membership is cancelled.

RCP Membership Expired

Starts the automation when a membership expires.

WishList Membership Enrolled

Starts the automation when a member joins a membership level.

SureCart – New Order Success

Starts the automation when a SureCart order is successfully paid.

SureCart – Order Revoked

Starts the automation when a SureCart order is revoked.

Voxel Order Placed

Starts the automation when a customer places an order.

Tag Applied

Continues when specific tags are added to a contact.

Tag Removed

Continues when specific tags are removed from a contact.

List Applied

Continues when specific lists are added to a contact.

List Removed

Continues when specific lists are removed from a contact.

FluentCart Order/Subscription Payment

Continues when a FluentCart order/subscription is successfully paid.

Link Click

Continues when the contact clicks a specific link.

Email Sequence Completed

Continues when the contact completes a selected email sequence.

Order Received in WooCommerce

Continues when a new WooCommerce order is marked as processing.

EDD New Order Success

Continues when a new Easy Digital Downloads order is completed.

[EDD] Recurring Subscription Active

Continues when a recurring subscription becomes active.

Order Received in SureCart

Continues when a new SureCart order is successfully created.

Apply Tag

Add the contact to selected tags.

Remove From Tag

Remove the contact from selected tags.

Apply List

Add the contact to selected lists.

Remove From List

Remove the contact from selected lists.

Apply Company

Assign the contact to selected companies.

Remove From Company

Remove the contact from selected companies.

Wait X Days/Hours

Wait before running the next action.

Cancel Automations

Pause or cancel other automations for the contact.

Update Contact Property

Update the contact’s properties or custom fields.

Add Notes & Activity

Add notes or activity to the contact profile.

Add Event Tracking

Record a tracking event for the contact.

Outgoing Webhook

Send contact data to an external server using a webhook.

End This Funnel

Stop the automation for the contact.

Send an SMS

Send an SMS to the contact.

Send Custom Email

Stop the automation for the contact.

Send Campaign Email

Send an existing campaign email to the contact.

Cancel Sequence Emails

Stop scheduled sequence emails for the contact.

Set Sequence Emails

Send automated emails using a selected sequence.

Create WP User

Create a WordPress user if one does not already exist for the contact.

Update WP User Meta

Update WordPress user metadata.

Change WP User Role

Change the WordPress user role linked to the contact.

Remove WP User Role

Remove a role from the linked WordPress user.

Change Order Status

Update the status of the current WooCommerce order.

Add Order Note

Add a note to the WooCommerce order.

Create Coupon

Generate a WooCommerce coupon code.

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Enroll To Course

Enroll the contact in a LearnDash course.

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Remove From Course

Remove the contact from a LearnDash course.

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Enroll To Group

Enroll the contact in a LearnDash group.

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Remove From Group

Remove the contact from a LearnDash group.

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Enroll To Course

Enroll the contact in a LifterLMS course.

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Remove From a Course

Remove the contact from a LifterLMS course.

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Enroll in a Membership Group

Enroll the contact in a LifterLMS membership group.

lifterlms logo

Remove From a LMS Membership

Remove the contact from a LifterLMS membership group.

Enroll To Course

Enroll the contact in a TutorLMS course.

Remove From a Course

Remove the contact from a TutorLMS course.

Split (A/B Testing)

Split contacts into multiple paths for A/B testing.

Property Name

Available Conditions

Contact

First Name, Last Name, Email, Address Line 1, Address Line 2, City, State, Postal Code, Country, Phone, WP User ID, Type, Name Prefix (Title), Date of Birth, Last Activity, Created At

Contact Segment

Tags, Lists, WP User Role, Status

Contact Activities

Last Email Sent, Last Email Clicked, Last Email Open (approximately)

Custom Fields

All configured FluentCRM custom contact fields

Event Tracking

Event Key, Event Occurrence Count, Event Value, Event Title

WooCommerce

Purchased Products, Purchased Product Variations, Total Order Count, Total Order Value, Country, Is guest?, First Order Date, Last Order Date, Purchased Categories, Purchased Tags, Used Coupons, Specific Product Purchase Times, Is a customer?

EDD

Purchased Products, Total Order Count, Total Order Value, Last Order Date, First Order Date, Purchased Categories, Purchased Tags, Used Coupons, Is a customer?

EDD

Valid License

EDD

Active Subscription

FluentCart

Is a customer?, Lifetime Value, Average Order Value, First Order Date, Last Order Date, Products, Product Variations, Product Categories, Used Coupons

FluentCart

Active Licenses, Active Variation Licenses, Expired Licenses, Expired Variation Licenses, Has any active license?

LearnDash

Enrollment Courses, Course Completed, Enrollment Groups, Last Enrollment Date, First Enrollment Date, Enrollment Categories, Enrollment Tags

LifterLMS

Enrollment Courses, Course Completed, Enrollment Memberships, Last Enrollment Date, First Enrollment Date, Enrollment Categories, Enrollment Tags

TutorLMS

Course Enrollment, Course Completed

Paid Membership Pro

Membership Level

RCP

Membership Level

Wishlist Member

Membership Level

AffiliateWP

Is Affiliate, Affiliate ID, Total Referrals, Status, Earnings, Unpaid Earnings, Registration Date, Last Payout Date

Other

Third-party custom conditions

Track Your Automations and Make Smarter Moves

Check results with easy charts, compare steps, check email performance, and view each contact’s journey to understand what’s working and what needs a quick fix.

Email marketing automation flowchart: welcome, wait, follow-up, with metrics.
chat report automation
Step Report dashboard with cards showing funnel stage percentages.
Email analytics dashboard showing performance stats for multiple campaigns.
Marketing automation workflow with welcome email sequence timeline.
chat report automaiton

Chart Report

See how each workflow step performs with clear charts and exact numbers on hover.

Step Report dashboard with cards showing funnel stage percentages.

Step Report

Get a clear view of each step’s performance in an easy-to-understand circle chart.

Email analytics dashboard showing performance stats for multiple campaigns.

Email Analytics

Review sent, opens, clicks, and unsubscribes in one place to know how your emails performs.

Marketing automation workflow with welcome email sequence timeline.

Individual Actions Thread

Click to see each contact’s full activity and track every step they’ve taken. 

Ready to Run Your First Workflows?

fluentforms icon
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email open icon

Submits Form

Capture new leads from Fluent Forms and instantly deliver lead magnets via email.

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Pixelated white checkmark on a black background.
email open icon

Purchased Product

Track purchases from FluentCart and trigger upsell or cross-sell campaigns automatically.

White stylized S logo on a blue rounded square background.
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email open icon

Abandoned Cart

Detect abandoned carts and send timely reminders to recover lost revenue.

White calendar icon with wing-like logo on blue background.
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Booked Appointment

Turn new bookings from FluentBooking into automated follow-ups and repeat appointments.

fluent support
workflow icon 3
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Received Support

Convert support interactions from Fluent Support into retention and feedback campaigns.

White stylized wave logo on a rounded blue square background.
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Joined Community

Add new members from FluentCommunity into segmented onboarding and engagement sequences

Purple rounded square icon with two white stylized vertical shapes.
Pixel art white bell icon on a black background.
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Completed Task

Inform clients about their tasks and send a notification to team members once a task is complete.

Abstract P letter icon in white and orange
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Donation Received

Trigger a thank you email and request donors to become monthly donors to boost recurring donations

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email open icon

New Affiliate Joined

Trigger a tailored welcome sequence and add to private affiliate community for your business.

Build 10X Smarter Workflows with Natively Integrated Plugins

Connect your favorite WordPress plugins and trigger powerful automations from real user actions. No extra tools needed!

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Trusted by Creators, Teams & Brands Worldwide!

Awards Received
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Active Users
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Davinder Singh Kainth

The WP Weekly

FluentCRM works better than any non-WordPress email marketing tool

agustine mak

Augustine Mak

SiteKrafter

I can send whatever amount of emails I want!

david risley

David Risley

Blog Marketing Academy

Whether you have a list of 100 or a hundred thousand, your cost is the same!

WP Jakson

Jakson

WP Jakson

FluentCRM is your number one choice, no question!

Steve Schramm

Steve Schramm

FunnelTalk

FluentCRM gets better every single day!

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William Beem

Suburbia Press

Why spend on SaaS providers when you can save thousands per year

Jonathan Denwood

Jonathan Danwood

WP Tonic

FluentCRM is one of the bargains out there for the price and power metrics.

marlon mcpherson

Marlon McPherson

marlonmcpherson

The speed of FluentCRM is out of this world.

@michalhrehus
@michalhrehus
FluentCRM Saved Me Over 4000€ a Year

This plugin replaced my subscription-based newsletter and saved me over 4000€ a year for my company. It is well integrated with WooCommerce (way better than the 6000€ solution) and other WP plugins that I use.

douglasklucas
@douglasklucas
FluentCRM Changed My Life!

FluentCRM solves all 5 of my pain points! They charge a flat fee. I can tag, build lists, log interactions, add custom fields, and more! It was the tool for which I was searching!

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@dlinstedt
Into the Future, My Friends!

Love the base functionality, and you can’t beat the price when comparing to other CRM’s out there. FluentCRM is a solid solution and doesn’t weigh down WordPress operations.

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@zephyrmike
The Support is Excellent

The free version is great, but the Pro version is well worth it and a fraction of the cost of other popular CRM’s. The support is excellent as well.

martijnreintjes
@martijnreintjes
Integrates Brilliantly with WooCommerce!

We send weekly newsletters to over 30k subscribers (via AWS SES) through FluentCRM and have tons of automations set up. FluentCRM integrates brilliantly with WooCommerce and some other plugins we use and makes it a reliable stack for us that enables to keep our data on premise!

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@marketus
Uploaded 300,000 Leads in Next to No Time!

Switched from Sugar and vtiger. made my life easier. uploaded 300,000 leads in next to no time. Support found the error, even on the weekends. thanks.

patricia70
@patricia70
Perfect to Replace SaaS Tools

I always try to find tools to replace SaaS tools with WordPress plugins, to control all my data on my own server. Now with FluentCRM I can do it, keep my clients’ info in one place, and with email marketing abilities, no more need for tools like Mailchimp, etc.

lissie45
@lissie45
Awesome Replacement for Mailchimp

So much better to keep your clients’ data on your own website and not be at the mercy of external email marketing providers. Plus, the interface is well thought out and intuitive.

abridgeeducamp
@abridgeeducamp
Definitely Worth it!

FluentCRM is amazing – SO easy to send professional-looking emails, great segmentation and automation options, and a really supportive team who have been fantastic at answering any questions I had on how to get it all set up.

lesliex
@lesliex
It’s a Work of Art!

It’s a work of art. Perfectly coded, lightning fast, brilliantly thought out, beautifully designed, and made. Fluent CRM has become a very recognizable brand, associated with the highest possible quality.

martijnreintjes
@martijnreintjes
Integrates Brilliantly with WooCommerce!

We send weekly newsletters to over 30k subscribers (via AWS SES) through FluentCRM and have tons of automations set up. FluentCRM integrates brilliantly with WooCommerce and some other plugins we use and makes it a reliable stack for us that enables to keep our data on premise!

zephyrmike
@zephyrmike
Replaced My Old CRM

FluentCRM has replaced my old CRM that cost me hundreds per year. The free version is great, but the Pro version is well worth it and a fraction of the cost of other popular CRM’s. The support is excellent as well.

Goodbye Success Taxes!

Plans are priced by the number of websites you use FluentCRM on, not by the size of your list.

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Frequently Asked Questions

Our affordable plans adapt to your business models, ensuring you don’t miss out on any key features.

FluentCRM lets you use triggers, actions, conditions, wait modes, and goals to build workflows around the customer activity that matters to your business.

Choose the event that starts the workflow, define the next action, then use conditions and timing to guide contacts through the steps that follow.

Yes. Abandoned Cart Recovery is available automatically when a native commerce integration is present—WooCommerce or FluentCart.

FluentCRM’s automation builder includes email SMS actions, so you can set the next message as part of the workflow.

Use chart reports, step reports, email analytics, and an individual contact activity history to review the workflow and its results.

Yes. You can start for free with core marketing automation, CRM, and email features.