Automate the Next Step for Every Customer
Automatically keep your audience engaged across every stage of their journey, When someone signs up, buys, books, or joins, FluentCRM can start the next useful email or action inside your website!

Trusted By 80,000+ Businesses Worldwide






Turn User Actions into Automated Workflows
Transform everyday website interactions (sign-ups, logins, or profile updates) into automated workflows that engage, manage, and enhance user experience.
Welcome New Subscribers
Onboard newly signed up users with nurturing emails and product education so they act faster.

Re-engage Inactive Users
Detect inactive contacts and send targeted emails to bring them back and increase engagement.

Upsell Relevant Products
Promote related products and increase order value by automating emails based on product purchases

Recover Abandoned Carts
Recover lost sales with automated reminders or offers when a customer leaves without purchasing

Guide New Students
When a user enrolls in a course, send welcome emails, lessons, or progress reminders automatically.

Increase Member Retention
Send targeted emails based on membership level, upgrades, or renewals to improve retention.

Community Engagement
Trigger emails when users join, post, or interact so you can keep your community active.

Most Tools Stop at Email. FluentCRM Automates Your Stack
Go beyond email and trigger workflows from your site, plugins, and user activity. Automating your WordPress stack has never been this simple!
Trigger Automations from Real Events
Start automation from form submissions, purchases, bookings, and course activity, so every workflow responds to real user behavior.

Automate Actions Across Your Tools
Connect your favourite tools and automate contact updates, student enrollments, task assigning, and more plugin-based actions.

Automate Emails & SMS Based on User Behavior
Trigger email and SMS campaigns automatically and send the most relevant content to each customer at the right time.

Build Endless Workflows Across One Ecosystem
Run faster workflows with less setup and better data flow by connecting FluentCRM with Fluent Forms, FluentCart, and other Fluent tools.

Get Started with Ready Workflow Templates
Import a ready-to-use automation recipe, adjust it to fit your goal, and move from idea to execution faster.

Build Automation in Simple Steps!
Create workflows by defining what triggers them, what happens next, and how your contacts move through each step.





See What You Can Automate
Choose the event that starts a workflow, set the next action, then use conditions, timing, and goals to guide each customer journey.
Contact Created
Starts the automation when a new contact is created.
Contact’s Birthday
Starts the automation on the contact’s birthday.
List Applied
This will run when the selected lists are applied to a contact
List Removed
This will run when selected lists have been removed from a contact
Tag Applied
Starts the automation when specific tags are added to a contact.
Tag Removed
Starts the automation when specific tags are removed from a contact.
Tracking Event Recorded
Starts the automation when a tracking event is recorded for a contact.
Company Applied
Starts the automation when specific companies are assigned to a contact.
Company Removed
Starts the automation when specific companies are removed from a contact.
New Form Submission
Starts the automation when a new form submission is received.
Subscription Payment Received
Starts the automation when a Fluent Forms subscription payment is successfully received.
Subscription Cancelled
Starts the automation when a subscription is cancelled through Fluent Forms.
New Booking
Starts the automation when a new booking is confirmed in FluentBooking.
Booking Cancelled
Starts the automation when a booking is cancelled in FluentBooking.
Booking Completed
Starts the automation when a booking is completed in FluentBooking.
Booking Rescheduled
Starts the automation when a booking is rescheduled in FluentBooking.

Order Paid (Payment/Subscription)
Starts the automation when a FluentCart order is successfully paid.

Order Shipped
Starts the automation when a FluentCart order is marked as shipped.

Order Delivered
Starts the automation when a FluentCart order is marked as delivered.

Order Refunded (Full)
Starts the automation when a FluentCart order is fully refunded.

Order Canceled
Starts the automation when a FluentCart order is canceled.

Subscription Expired / End of Access Validity
Starts the automation when a FluentCart subscription expires.

Subscription Activated
Starts the automation when a FluentCart subscription is activated.

Subscription Cancelled
Starts the automation when a FluentCart subscription is cancelled.

Subscription Renewed
Starts the automation when a FluentCart subscription is renewed.

Subscription End of Term (Completed)
Starts the automation when a FluentCart subscription reaches the end of its term.

Cart Abandoned – FluentCart
Starts the automation when a customer abandons their cart in FluentCart.
New User Sign Up
Starts the automation when a new user registers on your site.
User Login
Starts the automation when a user logs in to your site.

Joined a Space
Starts the automation when a user joins a space in FluentCommunity.

Enrolled in a Course
Starts the automation when a user enrolls in a course in FluentCommunity.

Completed a Course
Starts the automation when a user completes a course in FluentCommunity.

Section/Topic Completed
Starts the automation when a student completes a section or topic in FluentCommunity.

Lesson Completed
Starts the automation when a student completes a lesson in FluentCommunity.

Affiliate Account Approved
Starts the automation when an affiliate account is approved in FluentAffiliate.

Affiliate Registered as Pending
Starts the automation when a new affiliate registers with a pending status in FluentAffiliate.

Successful Referral Created
Starts the automation when a successful referral is created from a paid order in FluentAffiliate.

Affiliate Payout Sent
Starts the automation when an affiliate payout is marked as paid in FluentAffiliate.

Contact Added to Task
Starts the automation when a contact is added to a task in FluentBoards.

Stage Changed
Starts the automation when the stage of a task linked to a CRM contact changes in FluentBoards.
Course Enrolled
Starts the automation when a student enrolls in a course in Tutor LMS.
Course Completed
Starts the automation when a student completes a course in Tutor LMS.
Lesson Completed
Starts the automation when a student completes a lesson in Tutor LMS.
New Order (Processing)
Starts the automation when a new WooCommerce order is marked as processing.
Order Completed
Starts the automation when a WooCommerce order is completed.
Subscription Activated
Starts the automation when a WooCommerce subscription is activated.
Renewal Payment Received
Starts the automation when a WooCommerce recurring payment is received.
WooCommerce Subscription Cancelled
Starts the automation when a WooCommerce subscription is cancelled.
Renewal Payment Failed
Starts the automation when a WooCommerce subscription payment fails.
Renewal Subscription Expired
Starts the automation when a WooCommerce subscription expires.
EDD – New Order Success
Starts the automation when a new Easy Digital Downloads order is successfully paid.
License Expired
Starts the automation when a software license expires in EDD.
Renewal Payment Received
Starts the automation when a renewal payment is received for an active EDD subscription.
Recurring Subscription Expired
Starts the automation when a recurring subscription expires.
New Affiliate Joined
Starts the automation when a new affiliate account is approved or registered.
Course Enrolled
Starts the automation when a student enrolls in a course.
Course Completed
Starts the automation when a student completes a course.
Lesson Completed
Starts the automation when a student completes a lesson.
Topic Completed
Starts the automation when a student completes a lesson topic.
Group Enrolled
Starts the automation when a user enrolls in a group.
Course Left
Starts the automation when a student leaves a course.

Course Enrolled
Starts the automation when a student enrolls in a course.

Course Completed
Starts the automation when a student completes a course.

Lesson Completed
Starts the automation when a student completes a lesson.

Joined Membership
Starts the automation when a student joins a membership level.
Membership Enrolled
Starts the automation when a member joins a membership level.
Subscription Expired
Starts the automation when a member subscription expires.
PMPro Membership Enrolled
Starts the automation when a member joins a membership level.
PMPro Membership Level Expired
Starts the automation when a membership level expires.
PMPro Membership Level Cancelled
Starts the automation when a membership level is cancelled.
RCP Membership Enrolled
Starts the automation when a member joins a membership level.
RCP Membership Cancelled
Starts the automation when a membership is cancelled.
RCP Membership Expired
Starts the automation when a membership expires.
WishList Membership Enrolled
Starts the automation when a member joins a membership level.
SureCart – New Order Success
Starts the automation when a SureCart order is successfully paid.
SureCart – Order Revoked
Starts the automation when a SureCart order is revoked.
Voxel Order Placed
Starts the automation when a customer places an order.
Tag Applied
Continues when specific tags are added to a contact.
Tag Removed
Continues when specific tags are removed from a contact.
List Applied
Continues when specific lists are added to a contact.
List Removed
Continues when specific lists are removed from a contact.
FluentCart Order/Subscription Payment
Continues when a FluentCart order/subscription is successfully paid.
Link Click
Continues when the contact clicks a specific link.
Email Sequence Completed
Continues when the contact completes a selected email sequence.
Order Received in WooCommerce
Continues when a new WooCommerce order is marked as processing.
EDD New Order Success
Continues when a new Easy Digital Downloads order is completed.
[EDD] Recurring Subscription Active
Continues when a recurring subscription becomes active.
Order Received in SureCart
Continues when a new SureCart order is successfully created.
Apply Tag
Add the contact to selected tags.
Remove From Tag
Remove the contact from selected tags.
Apply List
Add the contact to selected lists.
Remove From List
Remove the contact from selected lists.
Apply Company
Assign the contact to selected companies.
Remove From Company
Remove the contact from selected companies.
Wait X Days/Hours
Wait before running the next action.
Cancel Automations
Pause or cancel other automations for the contact.
Update Contact Property
Update the contact’s properties or custom fields.
Add Notes & Activity
Add notes or activity to the contact profile.
Add Event Tracking
Record a tracking event for the contact.
Outgoing Webhook
Send contact data to an external server using a webhook.
End This Funnel
Stop the automation for the contact.
Send an SMS
Send an SMS to the contact.
Send Custom Email
Stop the automation for the contact.
Send Campaign Email
Send an existing campaign email to the contact.
Cancel Sequence Emails
Stop scheduled sequence emails for the contact.
Set Sequence Emails
Send automated emails using a selected sequence.
Create WP User
Create a WordPress user if one does not already exist for the contact.
Update WP User Meta
Update WordPress user metadata.
Change WP User Role
Change the WordPress user role linked to the contact.
Remove WP User Role
Remove a role from the linked WordPress user.
Change Order Status
Update the status of the current WooCommerce order.
Add Order Note
Add a note to the WooCommerce order.
Create Coupon
Generate a WooCommerce coupon code.
Enroll To Course
Enroll the contact in a LearnDash course.
Remove From Course
Remove the contact from a LearnDash course.
Enroll To Group
Enroll the contact in a LearnDash group.
Remove From Group
Remove the contact from a LearnDash group.

Enroll To Course
Enroll the contact in a LifterLMS course.

Remove From a Course
Remove the contact from a LifterLMS course.

Enroll in a Membership Group
Enroll the contact in a LifterLMS membership group.

Remove From a LMS Membership
Remove the contact from a LifterLMS membership group.
Enroll To Course
Enroll the contact in a TutorLMS course.
Remove From a Course
Remove the contact from a TutorLMS course.
Split (A/B Testing)
Split contacts into multiple paths for A/B testing.
|
Property Name |
Available Conditions |
|---|---|
|
Contact |
First Name, Last Name, Email, Address Line 1, Address Line 2, City, State, Postal Code, Country, Phone, WP User ID, Type, Name Prefix (Title), Date of Birth, Last Activity, Created At |
|
Contact Segment |
Tags, Lists, WP User Role, Status |
|
Contact Activities |
Last Email Sent, Last Email Clicked, Last Email Open (approximately) |
|
Custom Fields |
All configured FluentCRM custom contact fields |
|
Event Tracking |
Event Key, Event Occurrence Count, Event Value, Event Title |
|
WooCommerce |
Purchased Products, Purchased Product Variations, Total Order Count, Total Order Value, Country, Is guest?, First Order Date, Last Order Date, Purchased Categories, Purchased Tags, Used Coupons, Specific Product Purchase Times, Is a customer? |
|
EDD |
Purchased Products, Total Order Count, Total Order Value, Last Order Date, First Order Date, Purchased Categories, Purchased Tags, Used Coupons, Is a customer? |
|
EDD |
Valid License |
|
EDD |
Active Subscription |
|
FluentCart |
Is a customer?, Lifetime Value, Average Order Value, First Order Date, Last Order Date, Products, Product Variations, Product Categories, Used Coupons |
|
FluentCart |
Active Licenses, Active Variation Licenses, Expired Licenses, Expired Variation Licenses, Has any active license? |
|
LearnDash |
Enrollment Courses, Course Completed, Enrollment Groups, Last Enrollment Date, First Enrollment Date, Enrollment Categories, Enrollment Tags |
|
LifterLMS |
Enrollment Courses, Course Completed, Enrollment Memberships, Last Enrollment Date, First Enrollment Date, Enrollment Categories, Enrollment Tags |
|
TutorLMS |
Course Enrollment, Course Completed |
|
Paid Membership Pro |
Membership Level |
|
RCP |
Membership Level |
|
Wishlist Member |
Membership Level |
|
AffiliateWP |
Is Affiliate, Affiliate ID, Total Referrals, Status, Earnings, Unpaid Earnings, Registration Date, Last Payout Date |
|
Other |
Third-party custom conditions |
Track Your Automations and Make Smarter Moves
Check results with easy charts, compare steps, check email performance, and view each contact’s journey to understand what’s working and what needs a quick fix.






Chart Report
See how each workflow step performs with clear charts and exact numbers on hover.

Step Report
Get a clear view of each step’s performance in an easy-to-understand circle chart.

Email Analytics
Review sent, opens, clicks, and unsubscribes in one place to know how your emails performs.

Individual Actions Thread
Click to see each contact’s full activity and track every step they’ve taken.
Ready to Run Your First Workflows?



Submits Form
Capture new leads from Fluent Forms and instantly deliver lead magnets via email.



Purchased Product
Track purchases from FluentCart and trigger upsell or cross-sell campaigns automatically.



Abandoned Cart
Detect abandoned carts and send timely reminders to recover lost revenue.



Booked Appointment
Turn new bookings from FluentBooking into automated follow-ups and repeat appointments.



Received Support
Convert support interactions from Fluent Support into retention and feedback campaigns.



Joined Community
Add new members from FluentCommunity into segmented onboarding and engagement sequences



Completed Task
Inform clients about their tasks and send a notification to team members once a task is complete.



Donation Received
Trigger a thank you email and request donors to become monthly donors to boost recurring donations


New Affiliate Joined
Trigger a tailored welcome sequence and add to private affiliate community for your business.
Build 10X Smarter Workflows with Natively Integrated Plugins
Connect your favorite WordPress plugins and trigger powerful automations from real user actions. No extra tools needed!






































Trusted by Creators, Teams & Brands Worldwide!





This plugin replaced my subscription-based newsletter and saved me over 4000€ a year for my company. It is well integrated with WooCommerce (way better than the 6000€ solution) and other WP plugins that I use.

FluentCRM solves all 5 of my pain points! They charge a flat fee. I can tag, build lists, log interactions, add custom fields, and more! It was the tool for which I was searching!

Love the base functionality, and you can’t beat the price when comparing to other CRM’s out there. FluentCRM is a solid solution and doesn’t weigh down WordPress operations.

The free version is great, but the Pro version is well worth it and a fraction of the cost of other popular CRM’s. The support is excellent as well.

We send weekly newsletters to over 30k subscribers (via AWS SES) through FluentCRM and have tons of automations set up. FluentCRM integrates brilliantly with WooCommerce and some other plugins we use and makes it a reliable stack for us that enables to keep our data on premise!

Switched from Sugar and vtiger. made my life easier. uploaded 300,000 leads in next to no time. Support found the error, even on the weekends. thanks.

I always try to find tools to replace SaaS tools with WordPress plugins, to control all my data on my own server. Now with FluentCRM I can do it, keep my clients’ info in one place, and with email marketing abilities, no more need for tools like Mailchimp, etc.

So much better to keep your clients’ data on your own website and not be at the mercy of external email marketing providers. Plus, the interface is well thought out and intuitive.

FluentCRM is amazing – SO easy to send professional-looking emails, great segmentation and automation options, and a really supportive team who have been fantastic at answering any questions I had on how to get it all set up.

It’s a work of art. Perfectly coded, lightning fast, brilliantly thought out, beautifully designed, and made. Fluent CRM has become a very recognizable brand, associated with the highest possible quality.

We send weekly newsletters to over 30k subscribers (via AWS SES) through FluentCRM and have tons of automations set up. FluentCRM integrates brilliantly with WooCommerce and some other plugins we use and makes it a reliable stack for us that enables to keep our data on premise!

FluentCRM has replaced my old CRM that cost me hundreds per year. The free version is great, but the Pro version is well worth it and a fraction of the cost of other popular CRM’s. The support is excellent as well.
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