vs.

Keep Your Marketing Simple and Costs Predictable.

ActiveCampaign has powerful automations, but not the simplicity. FluentCRM keeps your contacts, campaigns, and automations in WordPress, so you can automate your marketing without paying more when your list grows.

Switch to FluentCRM See Full Comparison

Same Marketing Work, Just Simpler and Affordable

FluentCRM does the same or more of the marketing work ActiveCampaign does, but exactly where your customer activity lives so you can automate the way you always wanted!

Features

Core and Integrations

Setup & Operation	Self-hosted inside WordPress	Work in a hosted ActiveCampaign account
Data Ownership	Contact data stays inside WordPress	Contact data is held in ActiveCampaign’s server
Users/Managers	Unlimited	1 Users
Integrations	45+ WordPress Plugins, mostly native	1000+ integrations, mostly addon-based
Native Product Ecosystem	FluentCart,, FluentBooking, FluentCommunity & More (Free integrations)	No product ecosystem

Channels

CRM
Email Marketing
Email Automation
SMS Marketing
WhatsApp Marketing

Contacts and Lead Capture

Data Source	User activity data from WordPress and connected plugins	Basic platform data and connected sources (requires integrations and sync)
Lead Forms	Build advanced forms powered by Fluent Forms	Basic lead capture forms
Contact Limit	Unlimited, self-hosted on your website	Tiered by Pricing
Contact Data	User activity, form submissions, purchases, automation history, behavior, etc.	CRM contact profile, email activity, Woo purchase data & more
Contact Management	Lists, tags, segments & advanced filters by user activities	List, Tags and standard segments (Requires data mapping)
Custom Fields
Company Module

Create and Send Emails

Email Editor	Block, Drag & Drop, & HTML Editor	Drag & Drop and HTML editor
Email Send Limit	Send unlimited email via toSend/external SMTP	Fixed by platform, 10X Contact Limit
Personalization	Hyper-personalize emails with WordPress and user activity shortcodes	CRM smartcodes like name, address, and other integrated data
Email Sequence
Email Campaign
Email Templates
Recurring Campaign/Newsletter
Dynamic Content
Campaign Archives

Automate Customer Activity

How Automations Work	Triggers by 100+ native user activities inside your WordPress site	WordPress and Woo store events + Integration supplied triggers can start Automation
Automation Triggers	Built-in CRM, E-Commerce, Subscriptions, LMS, Membership Triggers & more.	Form, site-visit, purchase, and events and data supplied by connected tools
Automated Actions	Take CRM, WordPress, e-commerce, LMS and actions from workflows	Contact, Email, E-commerce and connected app actions
Automation funnels/flows	Build workflows directly from supported site events	Build workflows using list, tag and webhook triggered funnels
Cart Abandonment	Built-in cart abandonment with FluentCart & WooCommerce	Available through ActiveCampaign for WooCommerce Integration
Automation Template/Recipe
A/B Testing
Smartlinks
A/B Testing

Measure and improve

Email Reports & Analytics
Automation Reports
CRM Reporting
E-Commerce Reporting
LMS Reporting

Free Version Capabilities and Pro Cost

Free Capabilities	Regular email newsletters, WP and Ecosystem automations	14-day free trial, no free plan
Pricing Model	Flat, Affordable Yearly Pricing	Contact-tier based Pricing

Current Price

_$103_/Year

Buy Now

$4,500/Year

(for 10K Contacts)

Hear From WordPress Users Who Made the Switch

See how people describe what changed when they switched to FluentCRM from ActiveCampaign

I Never have to Pay More as My Contact List Grows!
After switching from ActiveCampaign, FluentCRM handles everything I need, from targeted emails based on interactions to deep insights from WooCommerce and my LMS. Best of all, I never have to pay more as my contact list grows

@matchlessweb on WordPress.org
FluentCRM saves me about $3K a year!
I switched from ActiveCampaign two years ago, and it’s still one of my best business decisions. Not only did it save me around $3,000 per year, but it also integrates far more tightly with my WordPress plugins, handling automation, segmentation, and customer management directly inside my site.

@war85ren on WordPress.org
I’ve moved many clients from Mailchimp and ActiveCampaign.
Our clients get everything they had before— automation, templates, integrations, and unlimited sending but without contact limits or rising costs. One client alone now saves over £800 per year after switching

@jacalakie on WordPress.org

Compare What Each Setup Costs as You Grow

At 10,000 contacts, ActiveCampaign costs $4,500 per year. FluentCRM costs just $129/year + the email service of your choice. Grow your list, not your bill!

Current contacts

10,000

Emails / month

100,000

$2,760/yr

Unlimited Contacts
Native Integrations
No Addon Required

$321/yr$129 plan + $192 sending

Unlimited Contacts
Native Integrations
No Addon Required

Start Saving At Least: $2,439/yr

Marketing that Lives Where Your Business Lives

ActiveCampaign connects to WordPress and WooCommerce, other plugins require duct taping. FluentCRM works inside WordPress and the tools you already use so you can automate without hassle.

Spend Less Time Switching Between Tools

With ActiveCampaign, your team moves between WordPress and a hosted marketing account. With FluentCRM, contacts, campaigns, and automations live in your WordPress dashboard, so the next task starts where your site work happens.

Dashboard showing WordPress user data sync with FluentCRM

Put Customer Context Closer to Your Next Message

ActiveCampaign brings WooCommerce purchases and other connected activity into its hosted contact record. FluentCRM shows overall site activity alongside the contact in WordPress, so your team can review the context where it manages the next message.

Build Follow-Ups Around the Events You Use

Both platforms can respond to WordPress activity. ActiveCampaign receives just a few events through duct-taped integrations; FluentCRM builds journeys from all kinds of WordPress, form, e-commerce, LMS and community events on your site.

Marketing automation workflows for e-commerce discounts.

Connect the Plugins That Drive Your Business

ActiveCampaign's app marketplace suits teams whose marketing spans several platforms. FluentCRM connects with supported WordPress form, commerce, learning, and membership products, keeping that work closer to the site that produces the event.

Automation tool interface with LearnDash selected and trigger options.

Use a Product Ecosystem That Work Together

Leverage our product ecosystem with e-commerce, community, support, booking and more. Connect the products your business uses, then put supported customer activity to work in your contacts and follow-ups.

Connect your favorite digital tools into a seamless, integrated ecosystem. Streamline your workflow by bringing all your essential apps together.

Grow Your List Without a New Contact Tier

ActiveCampaign prices by plan and contact limit tier. FluentCRM offers a flat, yearly license, so you get every feature and unlimited contacts without paying more as you grow.

Pricing comparison between typical SaaS and FluentCRM software.

Choose the Setup That Helps Your Team Move Faster

ActiveCampaign works if your marketing spans several platforms. FluentCRM just makes more sense if you want segmentation, reporting, and marketing without the hassle and the growth taxes.

Choose FluentCRM if:

You want contact and campaign work in the same site.
You want predictable pricing as you grow
You prefer automation tied directly to your site activity
WordPress is where your customer activity happens

Choose Mailchimp if:

You want a hosted marketing platform outside WordPress.
Your campaigns depend on non-WordPress systems.
Your marketing isn’t tightly connected to WordPress
You’re comfortable with pricing that scales with contacts

Say Goodbye to Disconnected Marketing

Work with your contacts and automations inside WordPress, with fewer steps between customer activity and your next message.

Get FluentCRM

Goodbye Success Taxes!

Plans are priced by the number of websites you use FluentCRM on, not by the size of your list.

Solo/Blogger

$129/Year _$103_/Year

Save 20%

Single Site License

Buy Now

Super Saver

Small Business

$249/Year _$199_/Year

Save 20%

5 Site License

Buy Now

Agency License

$499/Year _$399_/Year

Save 20%

50 Site License

Buy Now

Secure checkout by WPManageNinja | 14-days Money Back Guarantee!

1 Year Plugin Update
1 Year Priority Support
All Features Included

*Grab a special discount on your first year with us!

Want More Resources?

Access resources to start faster, decide smarter, and grow your revenue with less complexity.

Support

Get fast technical assistance from our expert plugin support team.

Documentation

Explore step-by-step setup guides, tutorials, and developer hooks.

Free vs Pro

Compare core features to unlock advanced marketing automation tools.

Blog

Read the latest email marketing strategies, growth hacks, and news.

Community

Join thousands of smart business owners to share custom workflows.

Frequently Asked Questions

For a WordPress-centered team, FluentCRM covers all kinds of contact, campaign, and automation jobs you may run in ActiveCampaign. You can fully replace ActiveCampaign while keeping your marketing workflows intact.

ActiveCampaign data stays on their servers and they charge monthly based on subscriber count and sending limits, so costs typically rise as your audience expands. FluentCRM runs inside WordPress and data stays on your site so we only charge a flat yearly license fee no matter how big your email list grows.

Yes. Its automated WooCommerce integration syncs store data and lets you automate purchase flows, cart abandonment recovery and more without complex setups.

Yes. FluentCRM is designed exclusively for WordPress and integrates directly with WordPress plugins, forms, memberships, ecommerce tools, and user data.

Yes, FluentCRM integrates with Learndash, LifterLMS and Tutor LMS automatically and has more built-in triggers than any duct taped ActiveCampaign add-on can offer. You can automate all kinds of LMS marketing and more you could with ActiveCampaign.

No, FluentCRM only charges based on the license. One license gives you unlimited contacts and you can send unlimited emails using an SMTP service of your choice.

Yes. FluentCRM includes everything from CRM, form, email campaigns to visual automation funnels, behavior-based triggers, dynamic segmentation, and more. Because it runs inside WordPress, it can also trigger advanced automation directly from your site activity and plugin events.

FluentCRM has a built-in migrator that will guide you through the migration. You can bring all your contacts, tags and data without hassle.