How to Announce a New Website Launch The Right Way

There’s no point in launching or even having a website if no one knows about it. Be it gaining traffic or selling products, you want people to know your website exists.

What’s the best way to let people know about your website? — announcing the launch of your new website!

There are many methods for announcing a new website launch, but only a few of them proved to be effective.

In this blog, we present you some of the most effective ways of announcing new websites and getting your website known to your target audiences.

Why You Should Announce a New Website Launch?

What happens to a new movie that fails to create buzz on its first day in the theater?

It bombs at the box office and soon after that, everyone forgets about it.

Similarly, if you fail to create the right amount of buzz for your new website, it’ll meet the same fate as a failed movie. When you launch a new website, you want to create the kind of buzz blockbuster movies make before the release. This ensures your place at the top of your target audience’s minds at all times and gets your website known to new prospects as well.

More importantly, announcing a new website launch puts you out there in the vast ocean of the World Wide Web with a pre-built authority —making you more likely to appear in the upper positions in Google search engines!

7+ Ways to Announce a New Website Launch

Website launch announcement is an essential type of marketing. And when it comes to marketing, you want to squeeze every bit of potential out of every marketing channel.

How do you use every marketing channel there is to market your new website? More importantly, how do you announce a new website?

Here are the most effective ways to announce a new website launch:

Spread the Word About Your New Website Launch

The first and foremost goal of announcing a new website launch is to let people know about the existence of your new website.

When the right people know what’s coming, they will create buzz around it. And, word of mouth will help the buzz stay in the air.

However, not every type of business has an email list to market their website launch online. Moreover, marketing your website launch offline to random people won’t help either!

So, how do you initiate the buzz around your new website then?

The solution, start within your inner circle.

Tell your team members to spread the word about your website launch. Your team can start the website launch announcement before or right after its launch. Tell your team and your close inner circle to spread the good word, because the “circlejerk” is more than enough to drag the news to your target customer base.

Write Flawless Announcement Copies

Website launch announcement copies should convey the exact things you want to announce to your customers. The writing process should start with planning the things you’re going to say to your audience on the website.

Then comes the crucial part — being relatable and resonating with your audience. This is where:

• You tell a story
• Solve a problem
• Induce positive emotion in your customers

Proofreading and testing your content also should be a priority because it prevents you from making blunders or even misleading your customers which will hurt your reputation as a business.

By whatever means you announce the launch of your new website, give your audience a mesmerizing experience through the use of stunning visuals, well-written and formatted content, and easy-to-read copies.

Induce Excitement Through Pre-launch Emails

Among all of the tactics we mentioned or are yet to mention, emails are no doubt absolutely the best way of announcing new websites. 

Well, it may sound too vague but let us make it clear:

• Email subscribers will ensure high open rates as they opt to receive them
• Emails mostly land in recipients’ inboxes, maximizing visibility to recipients
• Accessing emails is easy, one tap and they’re open, no hassle
• You can automate email campaigns for efficient scheduling
• You can track the KPI metrics of emails and tweak your marketing campaigns

Use the high potentiality of pre-launch emails to induce excitement or introduce your upcoming product to your audience. This way you will ensure your audience to know more about your product and eventually land on your newly launched websites.

Grab Attention by Announcing the Website Launch on Social Media

Remember, we said how positive word of mouth can create buzz? Now, ever wonder where these updates might be spreading? 

Well, it is definitely through social media platforms.

So, social media can be a great channel for new website announcements. But announcing new website launches in an empty social media handle will do you no good.

Solution are:

• Create your brand page on multiple social media channels months ahead of the launch
• Gain authority in your niche in the given social media channel
• Solve the problems your followers have, and help them in multiple ways
• Give constant updates on your product and share recent news related to your websites 

That way, you can rightfully gain some followers who will be interested and be ready to hear about your new website.

Once you’ve gained a formidable amount of followers, you can start building anticipation by frequently posting “teasers” from your social media accounts. The teasers can give glimpses of your newly built website to build excitement in your social media followers.

Finally, you can run ads in those selected social media channels so you can reach your target audience who are yet to know about your brand.

Run Ads for Your Newly Launched Website

In this era of the Internet, being found organically is getting increasingly harder. You can use emails that you can send mostly for free, but you’ll still need some email testing tools that might require payment.

Most of the social media channels let you create your page and some even let you use social business tools for free. But because of the massive number of users (and their mostly rigged algorithm), social media channels don’t let you reach all of your followers organically.

That’s why, running ads in social media channels rids you of low reachability and helps you reach your target customers —thanks to the massive amount of user data social media channels are fed by their users.

You can also get a massive amount of exposure by running ads in Google which can place you at the top of Google SERPs.

Add Timer on Existing Website to Generate Anticipation

If you are familiar with marketing strategies, then you are well known with the value countdown timer holds. It’s the same with announcing a new website.

Set up a countdown timer on your under-construction website. It sparks curiosity and anticipation among visitors, keeping them engaged and eager to see what’s next.

It’s a simple yet effective way to generate interest and excitement for your upcoming site. Just ensure – your timer and messages are clear, concise, and aligned with your brand.

Utilize Your Follower’s and Partner’s Reach

Your goal for announcing a website launch is to let your prospects know that you have a website that they need and will benefit them. At the very beginning, you might not have a good amount of leads or a big email list. But the people you collaborated with might just have both!

For example, if you have your website design done by a design agency, you can call them up and ask them to post about you on their website or social media handle. If done right, you might just gain some followers from your collaborator’s shoutout.

You might think that there’s little to no benefit in announcing website launches to the limited audience you’ve got. But, it’s not quite the right idea. If you have a very exclusive, small number of followers and enthusiasts who are loyal to your brand, you have a goldmine just ready to be extracted. Because each of them might have some amount of followers themselves as well.

Creating a loyalty program with your patrons and loyal customers and providing them exclusive benefits for being your brand promoters and ambassadors will help grow your own followers and have a positive reputation in your business arena.

In this era of the Internet, being found organically is getting increasingly harder. You can use emails that you can send mostly for free, but you’ll still need some email testing tools that might require payment.

Most of the social media channels let you create your own page and some even let you use social business tools for free. But because of the massive number of users (and their mostly rigged algorithm), social media channels don’t let you reach all of your followers organically. Running ads in social media channels rids you of low reachability and helps you reach your target customers —thanks to the massive amount of user data social media channels are fed by their users.

You can also get a massive amount of exposure by running ads in Google which can place you at the top of Google SERPs.

Write a Press Release

Publishing a press release can be helpful in spreading the news about your new website in your local area. You can write about the debut of your website in the press release and forward it to local media outlets, community websites, trade journals, and other reliable sources.

Also, if your company participates in any local business events or groups, you can inquire about whether they have email newsletters where you can announce your website launch.

Offer Exclusive Launch Giveaways and Promotional Offers

We’ve kept this one for the last, not because it’s the least but because it can be integrated into nearly all of the methods mentioned above. How will it work? You’d ask.

Well, here’s how –

• You can spread the good words about your launch and a launch offer can be the key talking point when you talk to someone about it
• You can mention your launch offer in your announcement copies
• You can induce even more excitement by telling people about your launch offer in your emails
• Social media channels are a magnet for giveaway participants who will share your newly launched website and fulfill many more tasks for a single giveaway offer

Offering giveaways or exclusive launch offers might seem counter-productive, but offering such giveaways and launch exclusives can introduce your business to so many of your prospects and opportunities and responses that it’ll seem unreal.

Your new website launch offer can be done in so many excellent ways such as — product giveaways, discounts on the first order with a promo code, free access to premium content for a brief period following the new launch, free shipping, or a lower order total requirement to enable free shipping.

Mistakes to Avoid Before You Announce a New Website Launch

So far, we figured out the ways that you can announce a new website launch. However, it’s essential to know some mistakes that can affect your website launch announcement.

• Inadequate planning can cause you to miss out on opportunities and results
• Poor timing of announcements may lead to low visibility and engagement
• Unclear announcement copies in your announcement can confuse your audience
• Not mobile optimizing your website and loads quickly; technical issues can turn visitors away

Wrapping Up

Launching your new website can be a nerve-wracking, anxiety-inducing task. We tried to make announcing new website launches a linear and smooth process (if you followed our instructions, it will be) for you through this blog. So, let’s get out there and announce your new website proudly and with style. Make a big splash, and let people know you’ve arrived to thrive!

If we missed anything you know works, let us know in the comments below without hesitating, we read your comments and your opinion matters to us!