WooCommerce Abandoned Cart Email Template

What is a WooCommerce Abandoned Cart Email Template?

An abandoned cart email template is a ready-made reminder you send to shoppers who started checking out and left before paying. This one is built for WooCommerce stores and runs inside FluentCRM’s Cart Abandoned automation, so it sends on its own once a cart is marked abandoned.

The email opens with a short, friendly note, then shows the shopper’s cart: product image, name, quantity, and price for every item, plus the cart total. One “Complete My Order” button, repeated as a small “Checkout Now” link in the header, takes them back to your store with the same cart restored and their checkout details filled in.

Below that, three short reasons to buy from you and an invitation to reply with questions. The greeting uses the contact’s first name through merge tags, and the cart content comes from FluentCRM’s abandoned cart SmartCodes.

Best for:

• WooCommerce stores that want a working first recovery email without designing one
• Stores selling considered purchases, such as apparel, furniture, or gifts, where shoppers often leave to compare
• Shops with guest checkout, where the cart email may be the first message a shopper ever gets from you
• Store owners moving abandoned cart recovery off a separate paid app and into FluentCRM
• Agencies setting up cart recovery for several WooCommerce client sites

How do I Send this Abandoned Cart Email Automatically?

This email runs in an automation, not a campaign. Turn on cart tracking once, then build a short automation around the template.

Step 1: In FluentCRM, go to Settings → Abandoned Cart Settings, turn on the Abandoned Cart Module, check “Enable Abandoned cart feature for WooCommerce”, and save

Step 2: Go to Automations → New Automation, select WooCommerce, and choose the Cart Abandoned trigger

Step 3: Add a “Send Custom Email” action and select the WooCommerce Abandoned Cart Email template

Step 4: Publish the automation

FluentCRM starts tracking a cart when the shopper reaches the checkout page and their email is available. If they don’t complete the order within your Cart Abandoned Cut-off Time, FluentCRM marks the cart as abandoned and starts this automation. If they place the order while the automation is running, FluentCRM cancels the remaining emails for that cart.

Customization Tips

• Replace the “[Your Store Logo]” placeholder with your logo, and keep the header “Checkout Now” button. Shoppers who already know what they want can click before they scroll
• Keep the cart block where it is. {{ab_cart_woo.cart_items_table}} Builds the product table and {{ab_cart_woo.cart_total}} adds the total, so every shopper sees their own items
• Both buttons use ##ab_cart_woo.recovery_url##. This link restores the shopper’s cart and fills in their checkout details, so keep it on both buttons instead of linking to your shop page
• Replace the three bracketed reasons with real policies from your store, such as your actual free shipping threshold and return window. Delete any you don’t offer
• Keep the “just reply to this email” line, and make sure the reply-to address goes to a monitored inbox. A shopper with a sizing or shipping question is close to buying
• Leave the discount out of this first email. Save it for a later email in the sequence, so shoppers don’t learn that leaving checkout earns a coupon
• Sign the email with a real name from your team. It reads as a person checking in, not an automated system

Abandoned Cart Email Subject Lines You Can Use

Add a fallback to the first name tag, like {{contact.first_name|Hey}}. Guest shoppers often leave checkout after typing only their email, so many contacts have no first name, and a subject line that starts with a comma looks broken.

Subject line	Preview text
{{contact.first_name|Hey}}, your cart is saved	Pick up right where you left off. It only takes a moment.
You left something behind	Your items are still waiting in your cart.
Still thinking it over?	Your cart is saved, and we’re here if you have questions.
Your checkout is one click away	We kept everything just as you left it.
Need a hand finishing your order?	Reply to this email and a real person will help.

Why Use an Abandoned Cart Email Template?

A shopper who reaches your checkout and types their email is one of the warmest leads your store has. A ready-made recovery email helps you:

• Show Them What They Left: The real product images and prices remind shoppers exactly what they wanted, which a generic “come back” message can’t do
• Remove Every Step Between Them and Payment: The recovery link brings back their cart and their checkout details, so finishing the order takes one click, and a confirmation
• Recover Sales Without Giving Away Margin: A helpful reminder recovers many orders on its own. Discounts stay available for later emails, for shoppers who need more of a push
• Answer the Question That Stopped Them: Inviting replies turns hesitation about sizing, shipping, or delivery into a conversation instead of a lost sale
• Run It Inside WordPress: Carts, contacts, and emails all stay in your WordPress site, with no separate abandoned cart app to connect or pay for per contact

Build Your Full Cart Recovery Sequence

This template is the first email in a recovery sequence. Send it as soon as the cart is marked abandoned; your cut-off time is already the delay.

Add a second email a day later with social proof or a limited discount, and a final reminder a few days after that, before FluentCRM marks the cart as lost. Use the Cart Data condition in the trigger settings to send different sequences by cart value, for example, a personal note from the owner for high-value carts. Track results in FluentCRM → Reports → Abandoned Carts, which shows carts captured, recovered, and lost.

Frequently Asked Questions