happy holiday email examples for customers

7+ Holiday Email Examples to Connect with Your Audience[+ Free Templates & Pro-tips]


Holidays are here, and so is the perfect time to spread some inbox cheer!

It’s your chance to connect, celebrate, and add a little sparkle to your customers’ day. Whether it’s a warm “Thanks for sticking with us,” an irresistible deal, or just a friendly “Hey, you’re on our ‘favs’ list!”—the goal is to make their inboxes feel like unwrapping a present.

But let’s be real—getting noticed in a flood of holiday emails isn’t easy. So, how do you make sure your message shines through the crowd?

That’s why we’ve got your back with:

  • Holiday email examples
  • Holiday email templates you can copy from
  • Real-life examples
  • Pro tips to write better emails

only to make your messages shine brighter than a Christmas tree!

Ready to slay the inbox game? Let’s dive in!

Key Elements of Great Holiday Emails

Holiday emails are like little gifts in your audience’s inbox. But what makes them irresistible?

It’s not just about sprinkling snowflakes and wishing “Happy Holidays.” A great holiday email needs personality, purpose, and a few key elements.

Here’s what takes your holiday emails from “meh” to memorable:

  • Create a short, intriguing subject line that promises value
  • Pair it with a preheader that builds curiosity and supports the subject
  • Keep the body content focused, visually engaging, and easy to skim
  • Use clear and compelling CTAs to guide them to the next step
  • Include festive designs and personal touches for connection
  • Keep it short and sweet as time is precious during the holidays

Email writing best practices point toward these key points as well. Keep these elements in your mail, and you are good to go!

But in case you need to see them, we have collected examples sorting it all out.

7+ Holiday Email Templates and Examples for Your Audience

Your holiday email isn’t just another message; it’s a chance to spread joy, strengthen connections, and create moments your audience will remember. 

Let’s look at a few examples and templates for better understanding.

Exclusive Holiday Discounts Email Template

Subject Line: ☃️ Your Exclusive Holiday Deals Are Here!

Body: The holidays are here, and so are your exclusive discounts (from Us)! 🎁

Whether you’re shopping for loved ones or treating yourself, we’ve got the perfect deals to make this season brighter. But hurry—these offers won’t last long!

Don’t miss your chance to save big and bring extra joy to your holiday celebrations!

CTA Button: [Claim Your Holiday Deals Now] Make this holiday season unforgettable. Start saving today!

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Exclusive Holiday Discounts Email Template

Holiday Greeting Email Template

Subject Line: ✨ Sending You Holiday Cheer!


Body: The holidays are here, and we couldn’t let the season pass without thanking you for being such an amazing part of our journey. 🌟

Your support has brightened our year, and we’re so grateful to have you in our community. We hope this season brings you cozy moments, cherished memories, and all the happiness you deserve.

Let’s make the coming year even more wonderful—together!

CTA Button: [Claim Your Holiday Deals Now]

Make this holiday season unforgettable!

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Holiday Greeting Email Template

Last-Minute Shopping Reminder Email Template

Subject Line: 🛒 Final Call for Holiday Shopping!

Body: Running out of time finding good deals? Don’t worry—we’ve got you covered! 🎁

This is your last chance to check off your holiday shopping list. You can get:

✔ Gifts for everyone
✔ Hassle-free shopping
✔ Delivered before the holiday

CTA Button: [Visit Shop]

Hurry! Time and these deals wait for none!

[Company Name]
[Company Logo]

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Last-Minute Shopping Reminder Email Template

Black Friday and Cyber Monday Email Template

Subject Line: 🎉 Black Friday or Cyber Monday? Why Not Both!

Body: Why choose between Black Friday or Cyber Monday when you can enjoy both?

We’re rolling out exclusive deals that are too good to miss. From top-sellers to hidden gems, this is your chance to grab it all—before it’s gone!

[Attractive Offer]

✨ Massive savings across the board
✨ Limited stock, so act fast
✨ Deals you won’t find anywhere else

CTA Button: [Grab Now]

Start clicking, saving, and make this your best shopping season yet! 🛒

[Company Name]

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Black friday cyber monday email template

Halloween Email Template

As mentioned, holiday emails should have festive, holiday vibes. For better visualization, here’s an example of a Halloween email template sent using FluentCRM. And yes, it received plenty of clicks!

Subject: Trick or Treat? It’s All Treats — Save 40%!

Body: Hey Everyone! Hope this email finds you wrapped in wickedly good vibes! 🎃

As the autumn leaves twirl and Halloween draws near, it’s time to brew some magic for your marketing potions!

To help you craft a magical marketing campaign, here’s what [Company Name] brings to you:

✅360° Contact Overview
✅Automation Funnel
✅Automated Cart Recovery
✅Email Sequencing
✅Personalized Emails
✅Targeted Email Campaign
✅Customizable Workflows
✅Advanced Segmentation

And, this Halloween, you have the chance to get [Company Name] with — a rare 40% off! So, why wait? — claim your treat now!

With love,
[Company Name]

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Halloween email template

Event Invite Email Template

Subject Line: 🎉 Don’t Miss Our Exclusive Giveaway Event!

Body: You’re Invited!

📅 When: [Date and Time]
📍 Where: [Online/Location Details]

We’re hosting a special giveaway, and as you are our special member, you’re cordially invited!

CTA Button: [Click/ Enter the Giveaway Now]

Hurry—this event won’t last long!

[Company Name]

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Event Invite Email Template

New Year Email Template

New Year is all about celebrating achievements and warming up to new possibilities. FluentCRM did the same thing in their New Year mail. You can tweak it up according to your brand, and your tone.

Subject: Happy New Year 2024! 🎉

Body: Dear Valued Community, Happy New Year 2024! 🎉.
As we step into 2024, we want to express our sincere gratitude for being part of the [Company Name X] family over the past three years. Your tremendous support and collaboration have always encouraged us to push the unbreakable boundaries.
And, here’s a sneak peek into what’s coming:

CTA Button: Year in Review 2023

• [Company Name Y] — a game-changing project management tool that can be used as a sales pipeline too!
• Smoother, friendlier, and improved user onboarding process
• Visually stunning emails with the email template library
• More user-friendly automation template library

CTA Button: Year in Review 2023

Till then, check out our latest blog for some valuable mobile email optimization tips to meet your new year marketing goals
[Read Now →]
Other News: [Company Name Z] team just released [Product Name] with the ability to add alias emails for Amazon SES, Telegram, Discord, and Slack integration.
[Release Note →]

With love,
[Company Name X]

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New year email template example

Christmas Email Template

Subject Line: Santa Klaus Sent You Christmas!

Body: Merry Christmas is here!

This season, we’re sleigh-ing it with something extra special for you!

Whether you’re jingling or cozying up by the fireplace, you can make the holidays even merrier.

Hurry—this festive magic melts faster than snow on Christmas morning! ❄️

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christmas email template

How to Use These Email Templates Effectively

Creating a catchy email is just the beginning. To truly make an impact, you need to ensure your audience receives your email and connects with it.

That means authenticating your emails, avoiding spam-triggering words, and tailoring your message to match your brand’s unique vibe.

And for that:

  • Personalize with your brand’s tone, colors, and visuals
  • Adjust the copy to sound natural and authentic
  • Add personalization like names or tailored offers
  • Proofread and test every element before sending
  • Ensure links and CTAs work perfectly
  • Make sure to Time Your Holiday Emails Well

To time your holiday emails well, you can follow this schedule:

  • 3–4 weeks before the holiday: Send teaser emails to build excitement
  • 1–2 weeks before the holiday: Share early access or sneak peeks of your offers
  • 2–3 days before the holiday: Remind subscribers of the upcoming sale
  • On the holiday: Send your main sale email early in the morning
  • Post-holiday: Follow up with thank-you emails or clearance offers

And that’s a wrap! Your holiday email templates are ready to ‘sleigh’ the season. Add a dash of your brand’s charm, sprinkle in some holiday cheer, and watch those inboxes light up with smiles (and clicks!).

Whether it’s spreading joy, sharing deals, or just saying “Hey, we’re thinking of you,” these templates will make your emails unforgettable.

So, go ahead—spread the magic, hit send, and make this holiday season the merriest yet!

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