Behavioral Email Marketing: Everything You Need to Get Started
Maybe your customers are leaving too many abandoned carts, or they aren’t filling out a form that you want them…
GDPR in Email Marketing: Things You Should Know About It
GDPR stands for General Data Protection Regulation. Although it’s relatively a new law, businesses and email marketers are already familiar…
How Can Email Marketing Fuel Your Overall Inbound Strategy?
60% of marketers consider content essential for their overall marketing strategy. Inbound marketing is a way to attract your target…
Click Rate vs. Click-Through Rate: What’s the Difference?
Subscriber growth, ROI, open rate, click rate, click-through rate, email deliverability rate…an email marketer deals with many email marketing metrics….
The Best Email Marketing Books to Learn Email Marketing in 2024
Imagine this: you spent one dollar on marketing, and the campaign brought a return of $42! Hard to believe, right?…
Important Email Marketing Trends for 2024
We learned during the epidemic that plans might alter swiftly. Your prediction from yesterday may not hold tomorrow. Many businesses…
Newsletter Content Strategy: Tips for Writing a Newsletter to Drive Traffic
Old is gold – not only a proverb when you are a marketer. Organic engagement on social media platforms like…
The Do’s and Don’ts of Email Sequences!
With the sudden possibility of email marketing changing altogether, it’s pretty challenging to be sure of what stays and goes…
Getting Started with Email Marketing for Nonprofits
It’s not an easy task to ask for money, especially when you don’t have any product or service to offer…
