7+ Excellent Customer Feedback Email Examples to Encourage Product Reviews [+Free Templates]

One of your customers has just bought something from a website or reached out to the support team. Your support team may have provided an excellent experience or it probably wasn’t!

Regardless of their experience, it is a great idea to get your customer’s feedback. right? After all, you need to be able to know how your support team is performing.

Feedback emails are the key to building better relationships between your business and customers. These emails:

• Bring honest feedback
• Increase brand reputation
• Inspire product or service improvements

But, if you don’t know the art of crafting appealing feedback request emails, these won’t even reach your users’ inboxes, let alone bring any results. Want to know the secrets behind excellent customer feedback emails?

In this blog, you’ll learn about the examples, best practices, and what to consider while writing one to your customers.

Let’s begin!

What are Customer Feedback Emails?

Customer feedback emails are essential to any business’s communication plan because they help the company figure out:

• How happy are its customers?
• Where can their business improve?
• How they can build a better relationship with customers?

Customers can use these emails to directly tell you about their experiences and give useful information that you can use to make your goods or services better. These emails are usually sent after a purchase or conversation with a customer. They promote open communication and show that a company is dedicated to always getting better.

Types of Customer Feedback Emails

There are numerous reasons to ask for feedback. Let’s find out some of them and see when you can ask for feedback for each type:

• Post-Service Feedback: Asked right after the customer received a service
• Customer Satisfaction Feedback: Typically asked when customers interact, use a service or product
• Post-Purchase Feedback: Asked right after the customer makes a purchase to learn about the buying experience
• Feature Request Feedback: Asked after providing a long-awaited feature to learn about their experience
• Post-Cancellation Feedback: Asked when a customer unsubscribe or cancels service

7+ Excellent Customer Feedback Email Examples

A strong customer feedback email is clear and straightforward. It starts with a personalized greeting and asks specific questions about the customer’s experience.

Then there should be a link that leads to form or questions to share their thoughts, adding a NPS survey system can also work. That way you can gather valuable insights.

Looking for inspiration?

Find out a list of top customer feedback email examples from leading brands to help you create your own!

Slack – As Simple As It Can Get

Subject line: Help us improve Slack by taking this short survey

Customer feedback emails are meant to be simple, and Slack did just that. Starting with the subject line, they showed that they value their users and that their feedback will help them improve. 

Key Takeaways:

There’s a salutation at the beginning, straightforward wording, and an obvious call to action leading to the survey. They clarified that the email would just take seven minutes so people don’t ignore it thinking it might cost them a lot of time. 

Trello – Out-of-the-box Ideas!

Subject line: Trello automation: Cool and useful

Trello is one of the most popular task management software, if not the best. They came up with a bit of a twist with their customer feedback emails. Instead of sending a boring newsletter, they tweaked it into a feedback request email as well.

Key Takeaways:

If you observe closely, they have set the text, image, colors, and CTA buttons to stand out from the rest of the email. It’ll help users to take action.  

FluentCRM – Simple & Polite Feedback for Better Service

Subject Line: How’s It Going? Your Opinion Matters!

Imagine offering a valuable resource, like a free product demo or trial, in a gated format. Since your visitors shared their details for this, it’s important to find out how they’re interacting with the content.

Asking for feedback can reveal how much they’re enjoying the free trial and open the door to promoting your paid product down the road. FluentCRM follows this approach.

Key Takeaways:

FluentCRM is an email marketing automation plugin, that allows visitors to experience the product with a free trial. With feedback emails it allowed users to share the free trial experience helping them improve the product and subtly identify the potential future premium customer.

Airbnb –  Being As Polite As You Possibly Can 

Subject line: Respond now to a 10-15 minute survey

Words can make or break a deal; if we are talking about emails, words are all that we have. Since you’re asking your customers for feedback, there’s no option but to be polite. And that’s what Airbnb did with their email. 

Key Takeaways:

The brand lets the customer know that they want to improve the services they provide to consumers. Their response rate may be impacted by such disclosure. The CTA grabs the reader’s attention and entices them to click and take action since it is visually appealing and matches the brand color!

Ikea – Not Holding Back with Incentives

Subject line: We need your feedback on your recent visit to IKEA

Let’s be real. All the sweet talks and personalization might work, but gifts, bonuses, and incentives top it all. When you offer something directly in return for customers’s feedback, they tend to do anything!

And that’s what Ikea did with this email below.

Key Takeaways:

Ikea didn’t just offer a whopping $100 gift card, they also mentioned how their users’ feedback is going to help them provide better service. And we don’t think a user can expect anything more than that!

MailerLite – A Quicker Way to Make Feedback Feel Effortless

Subject Line: Rate us on a scale of 1-10.

NPS customer review emails simplified the feedback process, offering a quick and easy alternative to lengthy survey forms. With just a tap on a number, users can effortlessly rate their experience. And, MailerLite adopted that approach.

Key Takeaways:

This email is an ideal form of an NPS survey. The message is clear right from the start, with a gentle, straightforward headline making it a breeze to respond!

Squarespace – Not Forgetting to Take Feedback on Customer Service 

Right after you have provided your customer with great customer service is the perfect time to ask for feedback. And that’s what Squarespace has done. 

Key Takeaways:

Definitely their timing and simplicity.  Also, the fact that they prioritized getting feedback from their customer support team!

Foodpanda – Asking to Share Product Experience

Subject line: We’d love to get to know you better.

Personalizing emails is so important. A little personalization in the subject lines or in the email body can change the mood of your customers. And, for that, they’ll share their feedback spontaneously. Foodpanda did the same here.

Key Takeaways:

Foodpanda valued their customer and asked them to share their experience with their app. With a more personalized tone in the subject line the customer will feel valued and entitled to share their experience.

Free Customer Feedback Email Templates

Now, you probably think you need email marketing experts to craft those valuable feedback emails. Well, let’s give you a head start with a few templates.

#1 Post-Purchase Feedback Request Email

Customer Feedback Email Best Practices

Now that you’ve seen examples of how some of the best companies send customer feedback emails, you must wonder how to craft yours. Don’t worry we’ve got your back.

Though there is a lot to consider while developing feedback request email, here are a few best practices to get the desired results: 

• Clear and direct subject lines: A subject line should effectively showcase a profound appreciation for the customer’s perspective while motivating them to engage in the feedback process actively. E.g. “We Value Your Opinion: Share Your Feedback Today!”

• Don’t forget to personalize: You might say feedback or survey emails are not part of marketing emails, but your customers will love personalization. To enhance the personalization and authenticity of your communication, it is highly recommended to address customers by their names.

• Be specific and to the point: Ensure that your questions are carefully crafted in order to obtain valuable insights that can be put into action. Instead of utilizing generic inquiries such as “How was your experience?” go for more targeted and customized questions that align with your specific business objectives.

• Give something in return: Bonuses and gifts are two of the most magical things when it comes to making someone take action. The same applies to feedback request emails as well. The chances of getting a response from your feedback email are higher when you give your users something in return!

• Follow-up and acknowledgment: Once you have gathered all the valuable responses, it is essential to maintain a professional and appreciative approach. Sending a follow-up email to express gratitude for their active participation and to provide a concise summary of the key takeaways is a crucial step in fostering a positive and engaging relationship with your customers. 

Automate Your Customer Review Emails

You’ve seen a lot of examples so far. But, sending feedback emails to customers manually can consume time and resources. Considering this — FluentCRM made the process automated.

With FluentCRM, you can create an advanced automation funnel, allowing you to send multiple automated emails without any manual maneuver.

Here’s an example of it:

Let’s Turn Feedback into Growth Opportunities!

We hope this article was helpful enough to enlighten you about everything you must know about customer feedback emails. Needless to say, these examples and best practices will only help you gather customer feedback. But to make the most of your emails, you’ll have to rely on your creativity and understanding of your customers.

Make sure you don’t stop at gathering customer feedback, figure out the common patterns among gathered feedback, and try to solve any issues as soon as possible. Customer-centric approach is the key. We know it for sure.

Cheers!