101+ Cyber Monday Subject Lines That Are Too Good to Ignore [+ Expert Tips]

If you think Black Friday is the biggest shopping event, think again.

In 2022, Cyber Monday sales hit $11 billion, and in 2023, which climbed up to $12.4 billion. More consumers are turning to online shopping. And, email is a major driver of these sales.

And the success of your campaign often hinges on the subject line. Any receiver only takes a few seconds to decide whether to open an email. So, that decision largely depends on how captivating your subject line is.

So, how can you write your Cyber Monday subject lines to maximize your sales this year? Let’s dive into the subject lines that can help you stand out!

How Should You Write Cyber Monday Email Subject Lines?

Your subscribers are flooded with emails during Black Friday and Cyber Monday. In 2023, Omnisend reported that 159 million emails were sent on Black Friday alone.

But here is the reality check—the average open rate was just 21.5%!

Understandable. With so many emails in their inbox, it’s hard to stand out.

This is why writing a clear, catchy subject line is key to getting people to open your email.

So, let’s break down a few ways to nail it:

• Short yet powerful: No one has time nowadays. Keep your subject line short, concise, and impactful.
• Make it personal: You want them to feel that this deal is only theirs to claim, and no one else’s.
• Gently push the limits: Use words like “Get” or “Take” to make people want to do something.
• Magic of numbers: ‘The bigger the number, the greater the attraction’ – follow this motto while crafting emails.
• Stand out: You don’t want your email to look like every other one they got.
• Use emojis: Give a fun and emotional touch with emojis. But choose wisely.
• Avoid spammy words: Avoid words like “Get” or “Take” to make people want to take action.
• Add preview text: Every blockbuster film has a great teaser, so should your email. Write a catchy preview text along with your email.

Effective Cyber Monday Subject Lines That Drive Sales

It’s common to feel stuck when crafting the perfect Cyber Monday subject line. You might have the basics down, but coming up with something that pops, can take a lot of time and effort.

Want to save yourself some of that time? Check out these cool subject line ideas that will help you nail Cyber Monday and stand out in the inbox!

Examples of Best Cyber Monday Subject Lines from Major Brands

Some brands just know how to do it right. So, if you’re looking for inspiration, it makes sense to start with the pros. 

Here are some top-notch Cyber Monday subject lines from brands that lead the way:

• Google: The Google gift guide has something for everyone on your list
• Grammarly: All signs point to 55% off
• Fitbit: Boost motivation with gifts starting at $59.95 ✨
• DataCamp: Save $150 for Cyber Week!
• KIDLY: Cyber Monday: 6 awesome deals FTW 🎉
• Vimeo: It’s not too late: Free camera with Vimeo Premium
• IKEA: Cyber Monday is better with IKEA
• VS Pink: JK…Cyber Monday Deals EXXXTENDED
• Old Navy: No joke, it’s CYBER TUESDAY! 50% off has been extended for ONE. MORE. DAY
• Victoria’s Secret: Enjoy an Extra 30% Off Cyber Monday’s Best Deals
• M&M’s: CYBER SAVINGS! Personalized Holiday Gifts on SALE
• Nike: Cyber Monday Sale ends tonight
• BarkBox: Dog people give the best gifts
• Bobbi Brown Cosmetics: Cyber Monday Early Access: 40% off select faves
• Wendell August Forge: CYBER MONDAY ◆ Save 20% Site-wide + Free Shipping Over $100
• Skull Candy: Only for our VIP Customers 🤫
• Dell: Cyber Monday limited-quantity deals are live at 8 AM ET.
• Fashion Nova: ⚠️HOLY S#!T⚠️CYBER MONDAY IS EARLY‼️
• Jeni’s Ice Cream: Pint club: The gift that won’t stop
• Drunk Elephant: One.Day.To.Go

Cyber Monday Email Subject Lines Based on Time

Timing is everything when it comes to Cyber Monday. While crafting your email subject lines, keep this motto in mind. This little thing can make all the difference.

Pre-Cyber Monday

This is your chance to build excitement! Use subject lines that tease upcoming deals, like “Get Ready! Cyber Monday Starts Soon!”

This keeps your audience engaged and eager for what’s to come.

Cyber Monday

On the big day, create urgency with phrases like “Cyber Monday is Here! Shop Now for Huge Savings!” or “Don’t Wait! Cyber Monday Deals End Tonight!” to emphasize limited-time offers.

This motivates your customers to act quickly.

Post-Cyber Monday

Don’t let the momentum fade! Follow up with enticing subject lines like “Last Chance for Cyber Monday Savings!” or “Did You Miss Out? Grab These Deals Before They’re Gone!”

This way, you can still capture those last-minute shoppers.

By strategically crafting subject lines for each phase, you can enhance engagement and maximize sales throughout the Cyber Monday event!

Pre-Cyber Monday	Cyber Monday	Post-Cyber Monday
Less than 72 hours left!	Cyber savings are here 🥁	All this week — save up to 50%
Cyber Monday Preview: Unlock Your Deal Early!	Grab Your Hot Deals! 🔥	Act Fast: Up to $700 off ends tonight!
Cyber Monday Is Coming	Your Cyber Monday Specials Are Inside 🎁	Cyber Monday Extended! More Time to Save!
Can’t wait until Monday?	Cyber Monday | 20% off + 25% EXTRA	Check off that gift list ✔️
Huge Cyber Monday Cruise Sale!	Up to 25% OFF Your Entire Cart	Cyber Monday is about to end 👀
Cyber Monday Starts in 24 Hours: Be Prepared!	🔥 Cyber Monday is HERE! Save BIG on your favorites!	Final Hours: Cyber Week Extension Ending Soon!
Why Wait? Pre-Cyber Monday Deals Start Now!	Best of Cyber Monday Flash Sale 👑	Extended Cyber Week Flash Sale: Shop Before It’s Gone!
Beat the Rush: Early Cyber Monday Access for You	Cyber Monday Deals Are Live! Hurry!	📣 20% Off: Cyber Sale EXTENDED 🎉
Gear Up for the Biggest Sale Event of the Year!	It’s Cyber Monday! Time to Shop & Save Big!	Cyber Monday Sale Extended for 24 Hours Only!
🤩20% Off Cyber Week Sale!	Cyber Monday Is Here! Click for Huge Savings!	Missed Cyber Monday? Cyber Week Deals Continue!
Ready for Cyber Monday? Deals are just around the corner!✨	Cyber Monday Ends Tonight: Last Chance to Save!	⏳ Cyber Week Extended! Last chance to save BIG!

More Cyber Monday Subject Lines

33% of recipients open an email because it has an attractive subject line – NotifyVisitors

And what can be more attractive to humans than an emotional touch that makes the sender seem more relatable and human?

Whether it’s creating a sense of urgency, tapping into FOMO, or adding humor, the right emotion is the key to standing out in a crowded inbox.

Here are some inspirations, to ignite that emotional response and drive more clicks!

Urgency-driven Cyber Monday Email Subject Lines

Cyber Monday is a race against time, and your subject lines need to match that energy. Think fast, act faster—shoppers are in a hurry, and so should the message of your email!

To write the subject line to create urgency, you can take inspiration from these subject lines:

• Hurry! Cyber Monday Deals End Tonight!
• Last Call: Final Hours for Cyber Monday Savings!
• Time’s Ticking! Grab Your Deals Before They’re Gone!
• Don’t Wait—Cyber Monday Ends in 24 Hours!
• Final Chance! Get Cyber Monday Deals Before Midnight!
• Clock’s Running Out! Last Shot at Cyber Monday Discounts!
• Almost Gone—Cyber Monday Ends Soon!
• Cyber Monday Sale: Don’t Miss Out—Ending Soon!
• Act Fast! Cyber Monday Deals Disappear at Midnight!
• It’s Now or Never—Cyber Monday Savings End Today!
• Your Cyber Monday Deal Is Waiting… But Not for Long!
• Running Out of Time! Cyber Monday’s Best Deals Won’t Last!
• Rush In: Cyber Monday Offers About to Expire
• Your Cart + Cyber Monday = Unbeatable Savings

These subject lines create a sense of urgency. Create that “must-click” moment and give your audience a reason to act before it’s too late!

Fomo-driven Cyber Monday Email Subject Lines

Nobody wants to be the ones left out.

And, your subject lines should remind them of exactly that. You need to subtly remind them of their fear of missing out.

Now these are some FOMO-driven subject lines, you can take inspiration from:

• Don’t Be the Only One Missing Out—Cyber Monday Deals Inside!
• Everyone’s Grabbing These Deals—Don’t Miss Yours!
• Don’t Let These Cyber Monday Deals Slip Away!
• While Others Shop, You Might Be Missing Out!
• Hurry—Cyber Monday Deals Slip Away at Midnight 🕛
• Alert: Best Cyber Monday Deals Are Flying Off the Shelves!
• You’ll Regret Missing These Cyber Monday Steals!
• Last Chance to Score the Hottest Cyber Monday Deals!
• Your Cart’s Empty… And Everyone Else Is Scoring Big!
• These Cyber Monday Deals Are Going Fast!
• Others Are Already Saving Big—Don’t Be Left Behind!
• Your Friends Got These Deals—Don’t Be the Only One That Missed!
• Grab These Cyber Monday Discounts Before They’re Gone!
• Unmissable Cyber Monday Discounts Inside

Humor-driven Cyber Monday Email Subject Lines

Cyber Monday is the Super Bowl of shopping, where the only thing getting tackled is your wallet! 

With everyone scrambling for the best deals, a little humor can break through the chaos and make your emails stand out.

Here are a few inspirations:

• Cyber Monday Deals That’ll Make Your Wallet Blush! 😳
• If You Think Shopping Is a Sport, Today Is the Olympics! 🥇🛒
• Shop Like It’s Your Full-Time Job (Just Today, We Promise)!
• These Cyber Monday Prices Are Lower Than My Wi-Fi Signal!
• Deals So Hot, You Might Need Oven Mitts!
• These Deals Are Like My Diet—Too Good to Last Long! 🍩🍰
• Cyber Monday Deals So Sweet, They’ll Make You Skip Dessert!
• Did Someone Say Deals? Oh Wait, That Was Us!
• Warning: Opening This Email May Cause Sudden Shopping Sprees!
• Cyber Monday Deals: Because Adulting Is Expensive! 💸
• Pajamas On, Wallet Out—Let’s Cyber Monday!
• These Deals Are So Sweet, They Make Dessert Jealous! 🍰💖

Emojis in Cyber Monday Email Subject Lines

Emojis are the universal language nowadays. A well-placed emoji can express excitement and grab attention without using too many words.

Exactly what you need for your Cyber Monday email campaign!

Here are a few examples you can take inspiration from:

• Shop smart 💡 and score amazing deals today!
• Your Wallet’s New Best Friends Are Here!💰🛍️
• Race to the Best Deals Before They’re Gone!🏃‍♂️🛒
• Tag Yourself in These Incredible Deals! 🏷️✨
• Tap in for jaw-dropping deals 😲—you won’t regret it!
• Last chance ⏳ to snag discounts that’ll blow your mind!
• Your Cart Called—It’s Lonely Without You!💔
• Shop till you drop 🛒 and save like never before!
• Zen Your Way to Unbelievable Discounts!🧘‍♀️
• 👁️👁️Don’t Blink—These Deals Will Disappear!
• Last Chance for Crazy Savings!🔥⏳
• Unlock 🔑 exclusive offers before the countdown ends!
• ⏳Ticktock: Cyber Monday Countdown Is On

Common Mistakes to Avoid in Cyber Monday Subject Lines

Even the tiniest mistake in your Cyber Monday subject lines can lead to missed opportunities for big clicks!

Here are some key mistakes you need to stay clear of:

• Don’t just say “Sale!” Be specific about the offer to grab the attention
• Don’t forget to time your email well
• Avoid using complicated phrases that can confuse readers
• Subject lines should not be more than 60 words
• Don’t skip your brand tone
• Overusing emojis will make your email look spammy
• Don’t forget mobile optimization as most check mail on their phones

Avoid these missteps, and you’ll craft subject lines that get opened and clicked!

This Cyber Monday, let your subject lines do the selling!

As we gear up for Cyber Monday, remember that your subject lines are more than just words—they’re your first chance to grab attention and spark excitement! 

So, remember to:

• Craft them with creativity
• Use emojis to add flair
• Keep the message clear

Think of subject lines as your secret weapon to boost open rates and drive sales.

This is your opportunity to stand out in a crowded inbox. Don’t be afraid to test different approaches as what works for one audience might not work for another.

So, create a buzz with great Cyber Monday subject lines like never before!

Have you found better subject lines for your Cyber Monday campaigns? Drop a comment to let us know!

Frequently Asked Questions

A few questions that you might be wondering about: