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best email marketing courses and certifications

8 Best Email Marketing Courses and Certifications to Master Email Marketing (Free + Paid)

Investing your time in learning email marketing will help you unlock the secrets of sending personalized content to your audience, building long-term relationships, and generating high ROI. A good email marketing course helps you: Essentially, learning email marketing will help you establish an effective email marketing program to elevate your marketing strategy. In this article,…

product launch email examples

12 Product Launch Email Examples to Nail Your Next Product Launch Campaign

Product launches can be both exhilarating and challenging. But, at the same time, it is essential to draw attention to your new product in order to drive sales. This is where product launch emails come in. Product launch emails inform customers about an upcoming new product or service and drive massive initial sales. However, crafting…

brevo alternatives

8 Brevo Alternatives to Amp-up Your Email Marketing

Brevo(formerly known as SendinBlue) is an established name in the email marketing arena. Named alongside the best of the bests, Brevo rightfully deserves its designated place. Although marketed as a CRM solution, Brevo is best for email marketing automation. As a small business, Brevo can be a bit of an overwhelming experience for you because…

email unsubscribe rate

What is Email Unsubscribe Rate? + 11 Proven Ways to Reduce It

The email unsubscribe rate shows the percentage of people who lost interest in what you do. It’s undoubtedly a bummer for any company and deserves much more attention than it usually gets. Even though some people will inevitably unsubscribe, there are many ways to reduce the email unsubscribe rate. In this blog, we’ll go over the…

x subscription confirmation email example
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5+ Subscription Confirmation Email Examples to Inspire Interaction

Since the introduction of GDPR, sending a subscription confirmation email has become the new normal in the email marketing industry. However, most people send a generic confirmation email that just doesn’t look good. So how can you make yours stand out?  Sure enough, there are tons of tips, tricks, and strategies available for developing engaging…

behavioral segmentation definition, examples and how to use it in your email marketing strategy

What is Behavioral Segmentation and How to Use it in Your Email Marketing Strategy(+Examples)

The upcoming Web 3.0 will mostly rely on user data to deliver a more personalized experience to the users. And what better way is there to personalize the user experience other than segmentation? 74% of customers expect personalized content and are frustrated if they’re not provided with it. And behavioral segmentation plays a vital part…

FluentCRM Visual Builder 

This is the drag and drop visual email, template builder. It lets you focus on building personalized visually seductive content without a framework or HTML codes. Using a visual template designer you can create marketable templates that will build successful campaigns. Go through the following steps to create a visual email. In FluentCRM you will…

Company Module 

In FluentCRM, the Company Module feature organizes contacts to one or more company records. In this company record, you can see company information and the contacts you have added under the company. This article will guide you through the process of using this feature.  One of the notable features of the Company Module is organizing…

email copywriting tips, email copywriting best practices

7+ Email Copywriting Tips & Best Practices for Writing Killer Email Copies

How many emails actually produce a great amount of CTR or sales? Honestly, not many. The average attention span for a human in today’s world is less than 8 seconds. It’s hard to grab people’s attention in such a short span of time, let alone make them click and read your email to make a…