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Geographic segmentation in marketing

A Complete Guide to Geographic Segmentation in Marketing: Definition, Examples, and Tips

In a world with 195 countries and 7 continents, along with countless divisions based on states, ethnicity, religion, and languages, it’s clear that a one-size-fits-all marketing technique won’t suffice, right?  And that’s where the importance of geographic segmentation in marketing comes into play!  Geographic segmentation can be the most important component of your marketing plan,…

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Security and Vulnerability Disclosure Program

Overview At FluentCRM, we’re committed to maintaining the highest level of security possible. Our team works diligently to protect our users’ data, but we understand that no system is completely impervious to potential vulnerabilities. Therefore, we encourage the open, responsible reporting of vulnerabilities through our Security and Vulnerability Disclosure Program. By working together, we can…

best email marketing courses and certifications

8 Best Email Marketing Courses and Certifications to Master Email Marketing (Free + Paid)

Investing your time in learning email marketing will help you unlock the secrets of sending personalized content to your audience, building long-term relationships, and generating high ROI. A good email marketing course helps you: Essentially, learning email marketing will help you establish an effective email marketing program to elevate your marketing strategy. In this article,…

product launch email examples

12 Product Launch Email Examples to Nail Your Next Product Launch Campaign

Product launches can be both exhilarating and challenging. But, at the same time, it is essential to draw attention to your new product in order to drive sales. This is where product launch emails come in. Product launch emails inform customers about an upcoming new product or service and drive massive initial sales. However, crafting…

brevo alternatives

8 Brevo Alternatives to Amp-up Your Email Marketing

Brevo(formerly known as SendinBlue) is an established name in the email marketing arena. Named alongside the best of the bests, Brevo rightfully deserves its designated place. Although marketed as a CRM solution, Brevo is best for email marketing automation. As a small business, Brevo can be a bit of an overwhelming experience for you because…

email unsubscribe rate

What is Email Unsubscribe Rate? + 11 Proven Ways to Reduce It

The email unsubscribe rate shows the percentage of people who lost interest in what you do. It’s undoubtedly a bummer for any company and deserves much more attention than it usually gets. Even though some people will inevitably unsubscribe, there are many ways to reduce the email unsubscribe rate. In this blog, we’ll go over the…

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5+ Subscription Confirmation Email Examples to Inspire Interaction

Since the introduction of GDPR, sending a subscription confirmation email has become the new normal in the email marketing industry. However, most people send a generic confirmation email that just doesn’t look good. So how can you make yours stand out?  Sure enough, there are tons of tips, tricks, and strategies available for developing engaging…