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creating an onboarding email sequence

The Art of a Great First Impression: 12 Steps to Creating an Onboarding Email Sequence

We all know the importance of first impressions, which is even more important in this competitive digital marketing world. Imagine how you only go to that friend’s or relative’s house repeatedly, where you were welcomed with all the love and care you still can’t forget? That’s what you need to show your audience through the…

technographic segmentation

Technographic Segmentation: A Complete Guide to Targeted Marketing

No one can deny the fact that— technology will shape our future and we’re becoming heavily dependent on it. This indicates your marketing efforts are incomplete if you only focus on demographics and psychographics.  Therefore, understanding the customer’s behavior and preferences based on their technology usage is crucial. But how to do that? In this…

what is a transactional email definitions, types and examples

Everything You Need to Know About Transactional Email: Definitions, Types, and Examples

You just got a new order through your website or a new user just registered on your website. What should be your next move? You’ll probably send either a registration confirmation email or an order confirmation email. These are two of the prime instances of a type of email called transactional emails. Transactional emails are…

demographic vs. psychographic vs. behavioral segmentation

Head to Head: Demographic Segmentation vs. Behavioral Segmentation vs. Psychographic Segmentation

In the competitive world of marketing, understanding your audience is the key to unlocking success. And segmentation is a powerful tool that allows you to comprehend and categorize your customers effectively! But, let’s face it —choosing a proper segmentation strategy can be daunting. With so many options available, how do you know which one to…

fundraising email subject lines

100 Fundraising Email Subject Lines to Boost Donor Engagement and Inspire Donations

Crafting an effective subject line is an art that can spark your recipient’s curiosity to open the email. It is a key element that sets the tone for the entire email, guiding potential donors toward the desired call to action.  However, creating subject lines that drive donors to open your email requires understanding of the…

SureCart Automation With FluentCRM

SureCart Plugin makes e-commerce easy for businesses. It is feature-rich and has a user-friendly interface, allowing retailers to develop gorgeous online storefronts, manage inventory efficiently, and provide secure checkout experiences. FluentCRM automatically integrates with Surecart. It lets you automate some marketing automation triggers. Follow these steps to learn how to use marketing automation with SureCart….

fluentcrm 2.8.2

FluentCRM 2.8.2: Improved Tutor LMS Integration, Surecart Integration, and Lots of Feature Improvements (Important Update)

It’s been a while since our last big update and you deserve to know what we’re doing. And here we are…with another product update! Plus, we also have some important news to share. The update includes one-click integration with Tutor LMS, the much-awaited SureCart Integration, and a lot of other feature improvements! But before that,…

psychographic segmentation: examples and how to use it in your email marketing strategy

Psychographic Segmentation in Marketing: What It Is, Real-Life Examples, and Essential Tips

The way individuals perceive things can vary greatly. What is six for you, maybe nine for others, right? A trend may attract you, but it does not necessarily pique the interest of everyone else. So, can we truly expect a one-size-fits-all marketing approach to engage every member of our audience? Certainly not! Every person has…

12 Email design trends to follow in 2023

12 Email Design Trends to Follow and Excel in 2024

Another new year has arrived and it means new opportunities are ahead. Some design trends will become ineffective, some will survive, and some new trends will take the limelight. As email design trends are evolving this year, you need to keep up the pace to survive in the modern world where the attention span of the…