ecommerce email marketing, email marketing tips for retailers, email marketing for retailers

10 Best E-commerce Email Marketing Tips for Retailers

The retail industry is way more competitive than it was ever before. Why wouldn’t it be? The rise of e-commerce and growing interest in entrepreneurship have increased competition significantly.

To win the competition, you must stand out!

Email marketing is a powerful tool for winning the e-commerce competition. It is a productive marketing channel that helps you stand out and maintain constant communication with your customers, helping you build lasting customer relationships.

You may be an expert on every other marketing strategy. If you don’t have an effective e-commerce email marketing strategy, you’re not doing yourself any favor. An e-commerce retailer has to have meaningful and friendly relationships with customers.

This is why we’re here, with some inspirational e-commerce email marketing tips and ideas!

10 best e-commerce email marketing tips for retailers

Email marketing works because it’s trustworthy and has a personal touch. However, some e-commerce email marketing practices are almost necessary for keeping a professional relationship that builds upon trust.

With that said, let’s start with the below checklist on e-commerce email marketing campaigns:

We’ve also added a few tips for email crafting, testing, and tracking, as you might need further conversion optimization assistance. So let’s start!

1. Welcome the subscribers

Suppose you invited your friends to come over. But when they arrived, you didn’t say a word to welcome them. How’d that be a decent thing?

Similarly, if a new subscriber joins your email list and you’re silent, that’s not a good user experience for your leads. Besides, the perfect time to reach out is when you get a new lead for your small business.

First impressions matter the most! So, if you want your subscribers to feel comfortable, send them a welcome email right away. Let them get to know you better while you find out what they expect from you.

Also Read: How to Send Custom Welcome Emails in WordPress

You can send text-only welcome emails or add interactive visuals. In short, any format you think suits your business well. Just keep everything professional. We’ll also recommend you employ an autoresponder to send welcome emails more effectively.

2. Personalization is convenient

Reaching the target audience while maintaining your web store can be difficult. Also, more than one group can be interested in a single product.

You can’t always take your business to everyone without knowing what they want! That’s exactly why we emphasize email personalization heavily. 

email personalization for retailers, email list segementation for ecommerce

Personalizing your e-commerce email marketing campaigns according to the audience preference is the smartest trick. Tailor the emails to fit each customer.

Besides, it would be wise to keep an eye on customer wish lists and what products they usually buy. If they purchase the last remaining product from your stock, email them to notify them when the product is back in stock.

Sending emails about roller skates to an adult over 40 is less likely to make you any money! Know your target audience’s demography and lifestyle choices and segment the list by following customer preferences and shopping habits. You’ll be surprised by the results!

3. Keep subscribers engaged

People are way more distracted than before. You wouldn’t want your leads to forget about you and later buy from somewhere else, do you? Then keep them interested and inclined to shop from you frequently.

49% of people say that they get way too many marketing emails every day.

It’s important to grab people’s attention on the first try. What can you do to grab attention on your first try?

—Offer something they can’t ignore!

Let’s say you sent an email saying that you are offering free shipping, a user discount at checkout, or a free trial. You can bet that people will be swarming into your digital store! Applying these simple tricks in e-commerce email Marketing can help you develop a two-way relationship with customers.

Keep in mind that you simply want your email recipients’ attention. So, do it right, and don’t be too pushy.

4. Confirmation

After you receive an order, do you just send a “thank you” and not interact further? That is certainly not the way to go! Your customers need the reassurance that you understand what they want and that they are getting the desired service from you.

Emails for confirmation can be about orders, account creation or subscription, shipping arrangements, receipts, booking, appointments, etc.

Order confirmation emails have a high open rate; most people find these emails valuable. It can be an automated email that notifies customers that their order has been placed. You can also add what facilities they will be getting within the subscription confirmation emails.

Likewise, after order placement, you can email the buyers about shipping costs, delivery duration, weight, or amount. This helps you get remembered by your audience as a responsible e-commerce organization that genuinely cares about its customers.

5. Take a survey

email survey for retailers, ecommerce email survey

You don’t get an answer until you ask a question. Similarly, you can’t know what your customers experience on your e-commerce site if you don’t ask about it!

An email to survey customers’ shopping frequency, preferences, desires, and persona can significantly improve your user experience. However, you also need to give them something in return for their survey responses. A simple discount or gift might convince them to participate.

However, it is understandable that some people will just fill up the survey carelessly with false information for the free stuff. Instead of sending them survey campaigns, you can send the survey email after they have purchased and promise a gift on their next purchase. Along with some excellent customer responses and reviews, this kind of e-commerce email marketing tactic can also improve sales!

6. Invite to refer

Do you want free leads? Encourage your consumers to refer you to their friends and family. It’s the email list growth tactic used by many famous e-commerce owners. Studies show that 92% follow referrals from close ones. So it’s not simply a list growth tactic but also an extremely conversion-focus strategy.

The question is, why would someone recommend you if they’re not getting anything in return? If your customer refers you to others out of the goodness of their heart, then it’s excellent! But the best e-commerce email tactic would be implementing a referral discount.

Take the Bombas referral program for an example. Their email contains clear directions for the “Refer a Friend” program and mentions the free pair of socks they’ll get.

bombas referral program, email referral invite

Even if you can’t give something away for free, you can most certainly assure them of a discount upon their next purchase.

Entrepreneur Jim Rohn said, “One customer, well taken care of, could be more valuable than $10,000 worth of advertising”. So, if you cater to your customer’s needs, you can get more customers once they refer you to others.

7. Upsell and cross-sell

Being an e-commerce business, you might have heard about upselling and cross-selling strategies. Or better, you might be already using upselling and cross-selling tactics in your store. These tactics are incredibly useful for increasing conversion rates.

What about upselling and cross-selling via emails? – are you already using them or not?

An email containing details of some of your top products right after customers buy something from you will keep them attentive to your store. This way, they might come back to buy some more.

Suppose an individual just bought a laptop from you. You can upsell them with an email about a more feature-packed laptop. Similarly, you can get into their inbox with wireless headphones for cross-selling items.

8. Appreciation

Just like confirmation emails, a “thank-you” email counts as an assurance. It’s not only for the sake of formality. It’s also about making your customers believe that you recognize and value them.

thank you email example, appriciation email example, thank you email template

SleepCountry simply offers a discount as a thank-you. After the product is shipped, another thank-you note with some details about other products will bring good results as well. This increases the chance of selling more.

Similarly, right after a customer buys from you, you can send them a thanksgiving email for shopping with you. You don’t have to wait for the customer’s purchase, though. Send a thank-you email anyway just to keep in touch or to appreciate them. A thank-you goes a long way!

Remember that new customer acquisition requires more money, effort, and time than customer retention. And one or two effective customer retention emails will help you seal the deal perfectly.

9. Discounts and sales

Discounts are useful for a high customer retention rate. They help bind your buyers with exceptional deals and make them feel valuable and lucky. 

However, you can’t go on offering everyone a discount on your products or services. It won’t be reasonable even if you have deep pockets. You should provide exclusive deals only to your loyal and regular buyers. And this way, you can have them come back more often.

Setting up a sale mid-season, exclusively for repeat customers, is another way of boosting conversion.

Pro-tip: Only focus on your subscribers who engage with your emails while giving out discounts!

10. Follow-up

As we said earlier, you can’t ignore your guests when you invite them in the first place! Not keeping up with your customers is the same thing.

Don’t forget about customers after subscription and single purchase. Drop by their inbox once in a while with your marketing newsletter, discount email, or new product details.

Besides, growing your email list won’t accomplish anything if subscribers tend to opt-out or disengage. To ensure lesser opt-outs, you can send them a follow-up email with a subject line like, “We miss you here at X” or “Here’s what you missed while you’re away,” etc. 

You can also include a discount for the customer’s purchase resume. Simply win them back!

Want more? – Craft, test, and track!

All sorts of e-commerce email marketing campaigns can only be successful if you work a little more on your e-commerce email templates. Since they are the ones your audience will see, you need to pay special attention to crafting, testing, and tracking emails.

Here are some more tricks to boost e-commerce conversion rates through email marketing.

  • Design and craft an intriguing email that people will be tempted to open.
  • Optimize your emails for mobile phones – 42% of users check emails on their mobiles.
  • Use shorter subject lines to grab your audience’s attention.
  • Test and proofread the emails for any false information, spam triggers, or silly mistakes before you send them. Read our article on why emails go to spam to avoid silly mistakes and spam triggers.
  • Nail the conversion with a friendly approach.
  • Grow the email list by catching subscribers from your website’s sidebar, header-footer, and during checkout.
  • Track and monitor the results of your campaign.

Above all, try to empathize with your audience’s needs. No e-commerce can offer a solution without solving its audience’s problems. If your objective is to win the growing competition against other retailers, you must prioritize your customers over anything else!

E-commerce email marketing is pretty much open to all. And while we tried to cover the necessary ideas, you can come up with your own. But most importantly, you need to find out what emailing strategy your brand should have.

Boosting the customer conversion rate with email marketing campaigns is not always easy. You might have to be invested a little more than you think. But in the end, it’s all worth it!

With that said, we wish you all the best in your journey.

Looking for an inexpensive email marketing automation tool?

E-commerce solutions for email marketing are quite expensive. We know how much tools like MailChimp, ActiveCampaign, ConstantContact, etc., cost. But if you’re managing your website via WordPress, we can offer a fantastic tool for you.

FluentCRM is a CRM and email marketing automation tool for WordPress. It is equipped with all features required for running successful e-commerce email marketing campaigns.

And the best part?

You don’t need to set it up like the traditional CRM solutions! FluentCRM centralizes your customer’s data and lets you broadcast email campaigns, set up email sequences, and offer granular reporting for better tracking. And if you’re too busy with other e-commerce tasks, you can automate your store’s regular email marketing activities by setting up email marketing automation.

The plugin is inexpensive for most small businesses, and you can set it up with your favorite email-sending service for cost-effectiveness like never before. Because FluentCRM is completely self-hosted, you don’t have to worry about paying more as your business grows!

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Marketing automation for WordPress

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