As an Email Marketing Application, It is necessary to have business details and a logo of the business company that is used in emails, prints, and communications in FluentCRM.
Setup your “Business Name“, “Business Full Address” and “Logo“. This Business Name, Address & Logo will be used in Emails, Unsubscribe Pages, and some other places.
![Business settings fluentcrm](https://fluentcrm.com/wp-content/uploads/2023/08/Settings-FluentCRM.png)
You can use these details without typing or copying them again in emails and use them globally by FluentCRM smart codes. The smart code for Business Name is {{crm.business_name}}, smart code for Business Address is {{crm.business_address}}.
Below is an example of how these smart codes can be used in Email Footer Settings later.
![email settings fluentcrm](https://fluentcrm.com/wp-content/uploads/2023/08/Email-Settings-FluentCRM.png)
Below is a preview of the above-used smart codes and relevant information.
![test email fluentcrm](https://fluentcrm.com/wp-content/uploads/2023/08/Test-Email-FluentCRM.png)
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