Email Sequence

An email sequence is a series of emails automatically sent to specific contacts(subscribes) when they opted in or purchase something or based on other activities. With FluentCRM you can use the sequential emails when creating a Funnel.

To create an email sequence, Hover over Email Campaign and select Email Sequences. Now click on to the Create New Sequence button, You can also click on to the Create Your First Email Sequence if it’s the first time you are creating a sequence.

FluentCRM Email Sequences

A popup box will be open, give a name to the seqquence and click next.

FluentCRM name the new email sequence

Now you will be taken to a fresh dashboard where you can add one or multiple emails to the sequence. Start adding email into the sequence by clicking into Add a Sequence Email.

FluentCRM Add a Sequence Email

Now set up the email content including the subject, content and design.

FluentCRM Email Sequence

Email Subject: Give an appropriate email subject for the email. Email subject is a determing factor whether it will be opened by the user or ignored.

Email Pre-Header: This is short text followed by the email subject which the user will see in the inbox. A catching and appropriate email pre-header can increase the open rate as well.

Delay: Delay is mandatory in sequenctial email campaigns. Choose a delay for the email. If the sequence is for new subscribers and you select 1 day delay then the email will be sent to the user after one day of subscribing.

Sending Time Range: Choose a time range to specify when the email should be sent. The best time to send an email campaign is in the morning and between 9–11 a.m.

Email Body: Now add basic styling for the texts, use an alignment template or code one with custom HTML. You can also import a pre-designed template from the template library. Create the email body with the visual WordPress block editor Gutenberg.

FluentCRM Email Body of the Email Sequence

Now click the save button and the first email for the sequence is ready. Now you can create another email for the sequence. Creating another email will be identical to the step of the above doc.

FluentCRM Add another email to the Sequence

Be aware about the delay with each email of a sequence. Don’t send multiple emails in one day. One week delay with each email except the welcome email is industry standard for the sequential emails.

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